SAP #2bSocial
Flaminio Francisci
Job Matching, 24 ottobre 2013
© 2013 SAP AG or an SAP affiliate company. All rights reserved.

Public

2
Our world at an inflection point

More than
1 billion
network users

15 billion
Web-enabled
devices

Data doubling
every 1...
The Big Wave of change

Better-run world

Next-generation business

companies

Power of the individual
…while improving th...
Reshape the future of the business
1

2

3

4

Business

Customers

Employees
25 industries

Technology

Resources
11 line...
Not a “magic recipe” but…
a people based on “try and error” approach

PEOPLE

© 2013 SAP AG or an SAP affiliate company. A...
LISTEN!
22 milioni
3,7milioni
di utenti in Italia
di utenti in Italia
Social Media

Source 2011 FreedataLabs web listening...
ACT

Use Social Media to converse in Italian
with SAP Italy relevant audiences:
prospects, partners
Customers and influenc...
:

ACT

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

10
SAP Italy – a digital organization

17.000+ fans, 600.000 impressions and 300+ engaged /month
1.000+ followers, 7.200 impr...
SAP employees

Customers and
Prospects
© 2013 SAP AG or an SAP affiliate company. All rights reserved.

12
Engagement strategy
Bottom-up
engagement

Gamification

Web listening insights

Employees targeted
enablement

Top-down
en...
Are we Social?

how
1

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

14
The Gamification Project – SAP #2bSocial

Gamification is the use of
game thinking and
game mechanics in a
non-game contex...
How to do this?
•
•

Selected and relevant contents for users

•

Easy to share and to create digital contents

•

Soft tr...
© 2013 SAP AG or an SAP affiliate company. All rights reserved.

Public

17
So what


People are the key



Engagement goes across personal branding



Competences and methods



Corporate ident...
case history SAP #2bSocial di Flaminio Francisci
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case history SAP #2bSocial di Flaminio Francisci

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"case history SAP: #2bSocial" tematica affrontata nella conferenza dedicata alla Social Organization di Job Matching, svoltosi il 24 ottobre 2013. Speech a cura di Flaminio Francisci

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case history SAP #2bSocial di Flaminio Francisci

  1. 1. SAP #2bSocial Flaminio Francisci Job Matching, 24 ottobre 2013
  2. 2. © 2013 SAP AG or an SAP affiliate company. All rights reserved. Public 2
  3. 3. Our world at an inflection point More than 1 billion network users 15 billion Web-enabled devices Data doubling every 18 months More mobile devices than people We must rethink the future
  4. 4. The Big Wave of change Better-run world Next-generation business companies Power of the individual …while improving the lives smarter, faster, simpler Help stay ahead of change and innovate for growth… of people everywhere 10101010101 01000101001 10010110110 Mobile Cloud Social Big Data
  5. 5. Reshape the future of the business 1 2 3 4 Business Customers Employees 25 industries Technology Resources 11 lines of business Networks
  6. 6. Not a “magic recipe” but… a people based on “try and error” approach PEOPLE © 2013 SAP AG or an SAP affiliate company. All rights reserved. 7
  7. 7. LISTEN! 22 milioni 3,7milioni di utenti in Italia di utenti in Italia Social Media Source 2011 FreedataLabs web listening Language and Country: Italian and Italy Timing: from 01/09/2010 to 01/09/2011 IT SOLUTIONS: Erp, Business Intelligence VERTICAL MARKET: Food&Beverage, Transport&Logistics © 2013 SAP AG or an SAP affiliate company. All rights reserved. SHARE of VOICE = BUZZ 100%: Total conversations that quote a brand: 3.304 Public 8
  8. 8. ACT Use Social Media to converse in Italian with SAP Italy relevant audiences: prospects, partners Customers and influencers © 2013 SAP AG or an SAP affiliate company. All rights reserved. Public 9
  9. 9. : ACT © 2013 SAP AG or an SAP affiliate company. All rights reserved. 10
  10. 10. SAP Italy – a digital organization 17.000+ fans, 600.000 impressions and 300+ engaged /month 1.000+ followers, 7.200 impressions and 100+ engaged /month Network 2.500 views /month 2.900 views /month
  11. 11. SAP employees Customers and Prospects © 2013 SAP AG or an SAP affiliate company. All rights reserved. 12
  12. 12. Engagement strategy Bottom-up engagement Gamification Web listening insights Employees targeted enablement Top-down engagement Leadership Team Example Leadership Team Endorsement SAP Ambassadors Program Social Media Survey © 2013 SAP AG or an SAP affiliate company. All rights reserved. 13
  13. 13. Are we Social? how 1 © 2013 SAP AG or an SAP affiliate company. All rights reserved. 14
  14. 14. The Gamification Project – SAP #2bSocial Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 15
  15. 15. How to do this? • • Selected and relevant contents for users • Easy to share and to create digital contents • Soft training contents (tip and tricks) • Gaming mechanism • Integrated reporting • © 2013 SAP AG or an SAP affiliate company. All rights reserved. Multi channel digital space Critical mass Public 16
  16. 16. © 2013 SAP AG or an SAP affiliate company. All rights reserved. Public 17
  17. 17. So what  People are the key  Engagement goes across personal branding  Competences and methods  Corporate identity  Web listening is the key foundation for any decision  Manage SM with a closed loop and an open “try and error” approach

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