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Federico Rampolla "Consumers & Digital Marketing"

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Federico Rampolla "Consumers & Digital Marketing"

  1. 1. Agenda… Copyright © 2011Accenture All Rights Reserved.
  2. 2. The pace of the market Copyright © 2011Accenture All Rights Reserved.
  3. 3. Copyright © 2011Accenture All Rights Reserved.
  4. 4. What is wrong?Copyright © 2011Accenture All Rights Reserved.
  5. 5. Consumers:Are brands delivering? Copyright © 2011Accenture All Rights Reserved.
  6. 6. Copyright © 2011Accenture All Rights Reserved.
  7. 7. Copyright © 2011Accenture All Rights Reserved.
  8. 8. Copyright © 2011Accenture All Rights Reserved.
  9. 9. Challenges… Copyright © 2011Accenture All Rights Reserved.
  10. 10. Understand Digitalcontribution… Copyright © 2011Accenture All Rights Reserved.
  11. 11. Copyright © 2010 Accenture All Rights Reserved.
  12. 12. Technology as key asset… Copyright © 2011 Accenture All Rights Reserved. 13
  13. 13. Keywords… Copyright © 2011Accenture All Rights Reserved.
  14. 14. Layers… Copyright © 2011Accenture All Rights Reserved.
  15. 15. OUR VISION:Integrated view and fundamental pillars Copyright © 2011Accenture All Rights Reserved.
  16. 16. Copyright © 2011 Accenture All Rights Reserved.
  17. 17. Copyright © 2011 Accenture All Rights Reserved.

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