Andrea Buffa - Digital Food Days

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See Your Box, monitoraggio real-time del prodotto di Andrea Buffa durante la giornata Digital Food Days svoltasi il 31 maggio 2014 a Torino nell'ambito del Digital Festival

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Andrea Buffa - Digital Food Days

  1. 1. Agricultural Production Handling & Storage Processing & Packaging Distribution Consumption 1/3 of food produced for human consumption is lost or wasted globally every year * Source: “Global food losses and food waste” - FAO, 2011 • Cereals • Roots & Tubers • Oilseeds & Pulses • Fruit & Vegetables • Meat • Fish & Seafood • Milk ~854 million tons/yr
  2. 2. 2 mln of fresh food pallets transit in EU alone every year…
  3. 3. …but few things can go wrong and the customer will know it before you! The icecream melted! They stole my cargo! It’s late! Theft Damages DeteriorationPoisoning
  4. 4. Failed logistics services generates: Potential repercussions Product value loss Waste Lower brand image Legal issues Additional costs Unsatisfied clients
  5. 5. Repercussions are real, solutions are expensive Tesco CEO - “Supply chain website for consumer” Danone - Tracebility!!! McDonald - Substainability for beef full scale project, $ 1 billion
  6. 6. .. today’s technology solutions are not yet capable of globally monitoring the location and status of goods. BAR CODE QR CODE RFID Something has to be done but.. Other available options are: • Rigid • Expensive • Bulky • Have limited power range • Complex infrastructure ..and:
  7. 7. Time to adopt modern technology to monitor products at all time everywhere From the Producer To the Customer Delivery Monitor sensitive goods When Where What
  8. 8. The solution is a service that links together different technologies… Composed by: Which allow: Monitor position & parameters (e.g. temperature) Instant alert + real time monitoring Data collection + automatic processes Tracker + Sensors World wide communication Server structure
  9. 9. …and solves the problem in a simple and easy way Long battery life Adaptable Reusable (eco-friendly) Credit card size Most used sensors onboard Fully customizable Easy to use Tailored to your needs Worldwide coverage Hardware ServiceHardware Service
  10. 10. Nestle $ 1 bn milk scandal “Catania: autista imprigionato in cella frigo durante furto” Prevention through monitoring is x100 times better then “cure” • Improved asset management – Goods – Infrastructures – People • Brand and customer protection • People safety
  11. 11. The cost of monitoring is a minimum fraction of the value Granarolo 2,5 Mln $ (blue mozzarella scandal) Single pallet $ 10,000 Monthly Service $ 40
  12. 12. info@seeyourbox.com www.seeyourbox.com

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