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NMDL Nordstrom Final Presentation

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NMDL Nordstrom Final Presentation

  1. 1. Jenna OttingNMDL Summer 2011<br />
  2. 2. HISTORY<br />Individual departments focus on the individual lifestyles of the customers.<br />Philosophy: offer the customer the best possible service, selection, quality and value.<br />
  3. 3. PRODUCTS<br />
  4. 4. COMPETITION<br /><ul><li>Macy’s, Saks Fifth Avenue, Barney’s, Kohl’s, JC Penney
  5. 5. Nordstrom stays ahead with extraordinary customer service
  6. 6. Nordstrom believes you need to be humble in your service
  7. 7. Competition has more online advertising and Nordstrom needs to improve</li></li></ul><li>TWITTER<br />Followers: 131,947<br />Goal: 300,000<br />
  8. 8. FACEBOOK<br />Likes: 882,627<br />Goal: 2,000,000<br />
  9. 9. BLOG<br /><ul><li>Link to Facebook, Twitter, YouTube, and Home Page
  10. 10. Increase brand awareness
  11. 11. Promote upcoming sales and new items</li></li></ul><li>YOUTUBE<br />Subscribers: 1,390<br />Goal: 3,500<br />Views: 70, 036<br />Goal: 300,000<br />
  12. 12. TIMELINE<br /><ul><li>Gain more followers online before Christmas shopping begins
  13. 13. Increase brand awareness and online advertising before Anniversary Sale August 2012</li></li></ul><li>METRICS OF SUCCESS<br /><ul><li>Monitor increases in Likes, Followers, Views, Subscribers
  14. 14. Use sites such as Hootsuite to track traffic on pages
  15. 15. Watch sales patterns from this year compared to next year</li>

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