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DUNCAN MAC
NAUGHTONIS 3300 Assignment
Collaboration and Teamwork
DUNCAN C.
MAC
NAUGHTON
Executive Vice President, Chief
Merchandising and Marketing
Officer, Walmart U.S.
1/28/2011 - manage 3,700 stores
in the U.S. business.
He worked for Walmart U.S.,
since 10/2010 - consumables,
health and wellness, and
Walmart.com.
Mr. Mac Naughton served as
Executive Vice President of
Marketing & Merchandising of
SUPERVALU Inc. (2006 –
10/2009).
connected to 43 board members -
IDENTIFY
Organizational level
 Senior manager
Business function
 Merchandising
 Marketing
LIST OF DECISIONS
1. selecting supplier
2. selecting which kind of product at store
3. which product for sale promotion, how much
discount
4. the condition and volume of inventory
5. choosing advertising channel
6. marketing campaign
7. evaluating the sale in month
8. protecting Walmart's trademark
9. research market
Heavily Depend on
 Enterprise Resource Planning
 Supply Chain Management
 Great information system.
TECHS AND IS
RFID
 A technology that completed replace the code-label and travel thought
the SCM (form the suppliers – distributions – stores – customers) the
RFID chips would be removed form the production and re-use.
 RFID chip contents all the product’s information needed. (name,
quality, price, shop)  the data center can control error, quality,
 RFID is also on the credit cards and the customer don’t need to check
out, queues and waiting.
 The numbers and status of products are controlled thought the
progress.
EID
 Supplies can download real-time updating about
the number of product they sold in which shop.
 Inventories and distribution become effective.
Costs are saved. A bond relationship with supplier
is created
 E - commercial
 Convenience and create new model of business
END.

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Duncan mac naughton

  • 1. DUNCAN MAC NAUGHTONIS 3300 Assignment Collaboration and Teamwork
  • 2. DUNCAN C. MAC NAUGHTON Executive Vice President, Chief Merchandising and Marketing Officer, Walmart U.S. 1/28/2011 - manage 3,700 stores in the U.S. business. He worked for Walmart U.S., since 10/2010 - consumables, health and wellness, and Walmart.com. Mr. Mac Naughton served as Executive Vice President of Marketing & Merchandising of SUPERVALU Inc. (2006 – 10/2009). connected to 43 board members -
  • 3. IDENTIFY Organizational level  Senior manager Business function  Merchandising  Marketing
  • 4. LIST OF DECISIONS 1. selecting supplier 2. selecting which kind of product at store 3. which product for sale promotion, how much discount 4. the condition and volume of inventory 5. choosing advertising channel 6. marketing campaign 7. evaluating the sale in month 8. protecting Walmart's trademark 9. research market Heavily Depend on  Enterprise Resource Planning  Supply Chain Management  Great information system.
  • 5. TECHS AND IS RFID  A technology that completed replace the code-label and travel thought the SCM (form the suppliers – distributions – stores – customers) the RFID chips would be removed form the production and re-use.  RFID chip contents all the product’s information needed. (name, quality, price, shop)  the data center can control error, quality,  RFID is also on the credit cards and the customer don’t need to check out, queues and waiting.  The numbers and status of products are controlled thought the progress. EID  Supplies can download real-time updating about the number of product they sold in which shop.  Inventories and distribution become effective. Costs are saved. A bond relationship with supplier is created  E - commercial  Convenience and create new model of business