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The SFpark Pilot: Using data to make cities better

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Kathryn Doherty-Chapman, Transportation Planner, Metro

Published in: Education
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The SFpark Pilot: Using data to make cities better

  1. 1. OVERVIEW PRESENTATION / 1OVERVIEW PRESENTATION / 1
  2. 2. OVERVIEW PRESENTATION / 2 Part 1: Background & overview
  3. 3. OVERVIEW PRESENTATION / 3 What is parking like in San Francisco?
  4. 4. OVERVIEW PRESENTATION / 4 Demonstrating a new approach to parking
  5. 5. OVERVIEW PRESENTATION / 5 Part 2: Preparations
  6. 6. OVERVIEW PRESENTATION / 6 Parking census
  7. 7. OVERVIEW PRESENTATION / 7 Inventory/asset management
  8. 8. OVERVIEW PRESENTATION / 8 Framing and messaging
  9. 9. OVERVIEW PRESENTATION / 9 Identity and brand management
  10. 10. OVERVIEW PRESENTATION / 10 Part 3: Implementation
  11. 11. OVERVIEW PRESENTATION / 11 Coin and card meters
  12. 12. OVERVIEW PRESENTATION / 12 Parking sensors
  13. 13. OVERVIEW PRESENTATION / 13 Pricing at parking meters and lots • Demand responsive to find lowest possible prices • Gradual and periodic changes: $0.25 up or down every 4-6 weeks • Time of day pricing (vary by block + weekday/end)
  14. 14. OVERVIEW PRESENTATION / 14 Demand responsive rate adjustments
  15. 15. OVERVIEW PRESENTATION / 15 Real-time information
  16. 16. OVERVIEW PRESENTATION / 16 Pricing at SFpark parking garages
  17. 17. OVERVIEW PRESENTATION / 17 Wayfinding signs
  18. 18. OVERVIEW PRESENTATION / 18 Variable message signs
  19. 19. OVERVIEW PRESENTATION / 19 Part 4: Operation
  20. 20. OVERVIEW PRESENTATION / 20 Investment in data management/analytical tools
  21. 21. OVERVIEW PRESENTATION / 21 Acquire + understand + clean + structure data
  22. 22. OVERVIEW PRESENTATION / 22 Part 5: Evaluation
  23. 23. OVERVIEW PRESENTATION / 23 Automatic data • Supply data (census, asset management, street closures) • Parking data (from sensors, meters, and citations) • Garage data (usage by hour) • Travel demand data (roadway sensors, highways PEMS, BART, Muni) • Muni data (travel time data from APCs) • Parking tax • Sales tax • Safety (SWITIRS collision data) • Exogenous (fuel price, CPI, unemployment, precipitation) Manual data • Parking search time • Double parking and disabled placard • Intercept surveys (professional survey firm)
  24. 24. OVERVIEW PRESENTATION / 24 How did rates change?
  25. 25. OVERVIEW PRESENTATION / 25 Was it easier to park?
  26. 26. OVERVIEW PRESENTATION / 26 Was it easier to park?
  27. 27. OVERVIEW PRESENTATION / 27 Secondary benefits we expected • Easier to pay and avoid citations • Easier to find a parking space • Parking spaces better utilized • Less circling • Less vehicle miles travelled • Decreased greenhouse gas emissions • Decreased double parking • Improve Muni speed • Supported economic vitality and safety
  28. 28. OVERVIEW PRESENTATION / 28 Easier to pay and avoid citations
  29. 29. OVERVIEW PRESENTATION / 29 Easier to find a parking space
  30. 30. OVERVIEW PRESENTATION / 30 Decreased vehicle miles travelled
  31. 31. OVERVIEW PRESENTATION / 31 Decreased greenhouse gas emissions
  32. 32. OVERVIEW PRESENTATION / 32 Decreased double parking
  33. 33. OVERVIEW PRESENTATION / 33 Improved Muni speed
  34. 34. OVERVIEW PRESENTATION / 34 Supported economic vitality and safety
  35. 35. OVERVIEW PRESENTATION / 35 Additional findings
  36. 36. OVERVIEW PRESENTATION / 36 Part 5: What’s next & lessons learned
  37. 37. OVERVIEW PRESENTATION / 37 What’s next • Monitor first rate change using only meter payment data • Finish upgrading meters citywide • Disseminate overview, evaluation, and technical manual • Develop proposal for expanding the SFpark approach to remaining SFMTA meters, lots, and garages
  38. 38. OVERVIEW PRESENTATION / 38 Lessons learned • What worked well – Large investment in communication and customer experience – Transparent, rules-based, and data-driven process – Data sharing + openness – Clear goals and policies • What was challenging – This approach is very IT intensive – Parking sensors are a nascent product/industry – Culture change takes time • Recognizing parking management as tool • Emphasizing availability rather than turnover
  39. 39. OVERVIEW PRESENTATION / 39 Learn more
  40. 40. OVERVIEW PRESENTATION / 40 Kathryn Doherty-Chapman For more information on SFpark contact: Steph Nelson Steph.nelson@sfmta.com SFMTA Thank you

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