Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Future of Transit Fare Payments

81 views

Published on

Adam McGavock, Moovel North America, LLC

Published in: Education
  • Be the first to comment

  • Be the first to like this

The Future of Transit Fare Payments

  1. 1. 1 Who am I, and why am I here today talking to you? Adam McGavock Director, Business Development moovel North America ● 24 years in transit ● 16 years in fare collection ● 2.5 years at moovel
  2. 2. 2 What are we going to talk about today? ● A brief history of fare collection since the beginning of time ● Emerging trends in fare collection ● The future of fare collection
  3. 3. 3 Fare Collection, A Brief History: The Coin ● Oldest form of fare payment ● Still accepted on every bus in the US ● Robust, easy to validate, difficult to counterfeit ● Costly to collect, heavy ● No way to provide transfers without paper ● Prone to theft
  4. 4. 4 Fare Collection, A Brief History: The Token ● Second oldest form of fare payment ● Separates the Point of Sale from Point of Use, Point of Validation ● Robust, easy to validate, difficult to counterfeit ● Expensive to purchase, costly to collect, heavy ● No way to provide transfers without paper
  5. 5. 5 Fare Collection, A Brief History: The Flash Pass ● Originally intended as a convenience for riders, not as a discount ● Faster boarding, easy to verify ● Very vulnerable to fraud, sharing, damage, etc. ● Leads to disputes with bus operators and customers ● Killed by the color copier
  6. 6. 6 Fare Collection, A Brief History: The Magnetic Stripe ● Provides automatic validation of fares, via device ● Allows for single ride, passes, stored value purse ● Serialized, can be tracked, transaction data ● Expensive to maintain and operate devices ● Vulnerable to sharing, fraud, damage
  7. 7. 7 Fare Collection, A Brief History: The Smart Card ● Secure ● Robust ● Better data ● More flexibility for fare products and business rules ● Enables account-based architecture ● Still vulnerable to sharing ● Expensive to operate
  8. 8. 8 Fare Collection, A Brief History: The Mobile Device ● Reduces/eliminates costs associated with physical fare media ● Eliminates pass sharing ● Reduces cost to collect fares ● Integrated ticket vending machine ● Locationally aware ● 2-way wireless communication capable
  9. 9. 9 The Impact of the Mobile Device ● Allows integration with trip planning functionality ● Vastly superior data and analytics ● Mobility as a Service ● Just beginning to scratch the surface
  10. 10. 10 Broad trends emerging: ● Less about individual payment transactions ● Opens your fare payment to the world around you ● Destination beneficiaries ● The urban control panel What about the future?
  11. 11. 11 Back to the past... Humans react to new, groundbreaking inventions by dressing them up like the things they are replacing. This makes us more comfortable with something that is new. Right now, we are still dressing up the mobile device.
  12. 12. 12 “OK, so what about the ‘real’ future of fare collection….?” Well….
  13. 13. 13 Thank you.

×