Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Portland SmartTrips: Results from the Northeast Hub project

386 views

Published on

Dan Bower, City of Portland Department of Transportation, Transportation Options Policy Group

Published in: Education
  • Be the first to comment

  • Be the first to like this

Portland SmartTrips: Results from the Northeast Hub project

  1. 1. SmartTrips Southeast & Northeast 2005 and 2006 PSU, April 2007
  2. 2. Portland Transportation Mission Vision Residents will have a broad range of safe and convenient transportation options and will frequently walk, cycle, carpool, and ride public transit as their first choice of transportation. Mission Advance transportation options to promote livability and a safe, balanced transportation system.
  3. 3. •Reduce Drive Alone Trips •Increase Biking, Walking, Transit, Carpool, & Car Share Trips •Increase Health and Safety •Promote Local Business SmartTrips Goals
  4. 4. -2002 NW Portland -2003 Lents and Hillsdale TravelSmart Pilot -2004 Interstate TravelSmart -2005 SmartTrips Eastside -2006 SmartTrips NE -2007 ST SE/Milwaukie -2008 ST SW
  5. 5. TravelSmart Individualized Marketing • Starting a dialogue • Offering Opportunity • R’s, I’s and N’s • Customized information
  6. 6. SmartTrips: Individualized Marketing for Behavior Change with Transportation Options’ messages April to November Home-based program Reach all area residents at least 5 times & interested area residents at least 10 times
  7. 7. Outreach with a direct, hands on personal approach
  8. 8. TravelSmart vs SmartTrips Program Elements TravelSmart SmartTrips Pre-Survey Pre-Segmentation Order Form Yes Yes Participation Rate 40-60% 35% Bike Delivery Yes Yes Number of Contacts Maximum of 4 At least 5, 10+ for interested people Classes/Rides No Yes Newsletters No Yes Party No Yes! Follow up Survey Yes Yes Yes No Yes Yes
  9. 9. Choosing an Area • 20,000 Households, 55,000 residents •Transit, bicycling and walking infrastructure • Mix of residential and business • Housing density • Follow capital projects (post construction)
  10. 10. SmartTrips Southeast SmartTrips NE
  11. 11. 1st Contact We’re coming!
  12. 12. SmartTrips Order Form
  13. 13. ~22% of households order materials 99% of deliveries by bicycle
  14. 14. Other Resources TriMet Schedules for bus & MAX routes Honored Citizen Guide
  15. 15. Week 1: 89 Returns
  16. 16. Week 2: 366 Returns
  17. 17. Week 3: 266 Returns
  18. 18. Week 4: 232 Returns
  19. 19. Week 5: 305 Returns
  20. 20. Week 6: 340 Returns
  21. 21. Week 8: 254 Returns
  22. 22. Week 9: 175 Returns
  23. 23. Week 10: 679 Returns
  24. 24. Week 12: 564 Returns
  25. 25. Week 13: 252 Returns
  26. 26. Week 22: Total of 4,702 Returns
  27. 27. Sector Date Mailed Households Returns Return Rate 1 1-Apr 1946 513 26.36% 2 8-Apr 2372 519 21.88% 3 15-Apr 1916 539 28.13% 4 22-Apr 2781 524 18.84% 5 29-Apr 2150 552 25.67% 6 2-May 2107 483 22.92% 7 9-May 2599 613 23.59% 8 16-May 2138 411 19.22% 9 23-May 845 162 19.17% 10 30-May 1802 273 15.15% 20656 4589 22.22% Returns by Area
  28. 28. Sector Quantity Returns % Return 1 2403 446 18.56% 2 2622 492 18.76% 3 2369 431 18.19% 4 2863 561 19.59% 5 2411 578 23.97% 6 2886 614 21.28% 7 2307 457 19.81% 8 2253 406 18.02% 9 2340 362 15.47% 10 814 89 10.93% Total in the Hub 23268 4436 19.06% Outside hub 134 0.58% Total 4570 19.64%
  29. 29. 7402 8656 3588 3382 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 Bike Walk Transit Other Materials Ordered by Mode
  30. 30. 12% 82% 5% >1% Walking Only Biking Only Transit Only Combination of Modes Most common order was for a combination of modes
  31. 31. Hands-On Programs
  32. 32. Ten Toe Express Walks 20 neighborhood walks. 400 participants!
  33. 33. 18 Summer Neighborhood Rides. Over 300 participants! Portland By CyclePortland By Cycle
  34. 34. “Women on Bikes” 15 rides, 8 clinics and 120 attendees!
  35. 35. Free bike helmet fittings and bike tune-ups 10 Portland By Cycle Classes
  36. 36. “Get Lit” Free bike light program Senior Strolls Every Wednesday
  37. 37. Transit Tracker Real-Time Bus Info Identified the closest stop ID for 3,000 residents who requested TriMet information. Mailed letter with “Transit Tracker” card to each house.
  38. 38. Small Business Outreach
  39. 39. Evaluation and Results
  40. 40. Specific Contact Goals Met 35% households either orders materials, participated in a SmartTrips event or activity 10,500 households SmartTrips database in two years
  41. 41. Materials Distributed • 300,000 maps & informational brochures were distributed • Plus 8,500 incentives (umbrellas, tote bags, bike and walk books, t-shirts, cyclometer)
  42. 42. Measurement Tools Pre and post phone survey “control” and “test” area – 300 households in pre and 300 in post. – March and September
  43. 43. Measurement Tools cont. • Informal “Program Evaluation” mailed out to all participating households • Pre and Post bike and pedestrian video counts • CarpoolMatchNW.org sign up counts • Transit Boardings
  44. 44. 52.3% 23.3% 6.6% 6.8% 9.6% 1.5% 59.1% 23.3% 6.8% 2.3% 7.0% 1.4% 46.7% 21.6% 7.2% 9.9% 14.0% 0.6% 61.8% 18.9% 6.1% 3.9% 6.7% 2.6% Mode Choice for All Trips : Pre and Post Campaign Drive Alone Carpool Bus/MAX Bicycle Walk Other Test Post Control Post Control Pre Test Pre
  45. 45. Shift in Drive Alone to Environmentally Friendly Mode
  46. 46. Relative Change in Drive Alone Trips: Test Group and Control Group -11.50% -24.30% -30.00% -25.00% -20.00% -15.00% -10.00% -5.00% 0.00% 5.00% 10.00% 1 %ChangefromPretoPostSurveys Test Group Control Group 12.8% 12.8% Reduction in Drive Alone Trips
  47. 47. Trip Purpose NE Target Area Pre and Post Project 32.0% 24.7% 23.8% 5.4% 4.7% 6.7% 2.7% 27.1% 22.7% 27.2% 4.4% 7.5% 6.7% 4.4% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% Work Shopping Leisure Fitness Escort School Other Trip Purpose %ofTrips Test Pre Test Post
  48. 48. Mode Split and Trip Purpose Work Trips in NE Portland 78.7% 8.2% 5.0% 3.9% 1.6% 2.6% 10.4% 8.8% 13.9% 4.0% 0.4% 62.5% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% Drive Alone Carpool Bus/MAX Bicycle Walk Other Mode %ofWorkTrips NE Pre NE Post Shopping Trips in NE Portland 56.2% 19.1% 6.0% 5.1% 11.9% 1.7% 22.4% 6.2% 10.0% 19.0% 0.0% 42.4% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% Drive Alone Carpool Bus/MAX Bicycle Walk Other Mode %ofWorkTrips NE Pre NE Post
  49. 49. CarpoolMatchNW.org 50 new members during campaign 28.24% 25.87% 19.86% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% %ChangeApril-December2006 NE Hub Control Area Portland Region Relative change in number of new users on CarpoolMatchNW.org: April -December 2006
  50. 50. Do you think you are driving alone to places more often, less often, or about the same number of times you were three months ago? (test group) 7% 8% 81% 4%3% 27% 68% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% More Less Same Don't Know Pre Post
  51. 51. Awareness of Campaign
  52. 52. Qualitative Evaluation Did any of the SmartTrips programs help you make these new trips by biking or walking? 58%29% 13% Yes No No Response
  53. 53. SmartTrips Northeast Hub reduced 19 million Vehicle Miles Traveled in 2006 Emission Type Pounds Reduced VOC 54,035 Nitrogen Oxide 45,367 Carbon Monoxide 612,907 Carbon Dioxide 18,705,124 Air Emissions Reduced by SmartTrips NE
  54. 54. Particulate Matter milligrams Exhaust Particulate Matter 10 Microns (PM10) 105,072,434 Brake PM10 237,497,563 Tire PM10 151,998,440 Total PM10 494,568,437 Exhaust Particulate Matter 2.5 Microns (PM2.5) 95,615,915 Brake PM2.5 100,698,967 Tire PM2.5 37,999,610 Total PM2.5 234,314,492 Air Toxics Benzene 626,406,055 1,3-Butadiene 56,236,863 Formaldehyde 158,586,267 Acetaldehyde 115,570,854 Acrolein 7,820,446 Particulate Matter and Air Toxics Savings
  55. 55. Program Budget and Costs Total Program Cash Outlay $319,000
  56. 56. Program Budget and Costs • Program cost $575,000 including 4.35 FTE staff time and 3 part-time bike delivery staff • Kaiser Permanente and other sponsors and grant money totaled $95,000 • Business Energy Tax Credits earned at $161,000
  57. 57. Bicycle Perception Questions
  58. 58. Un-Solicited Feedback “I've only been in my car 15 minutes since I received the order form. I got out my bike and pumped up the tires. I've gone for a walk 1/2 hour in the morning and 1/2 hour in the evening. It's a wonderful thing the city is doing. Just getting the order form inspired me!”
  59. 59. Un-Solicited Feedback “This is such a great offer for local residents to get to know options in their area!” “This is a GREAT RESOURCE & you made it easy! Thank you”
  60. 60. “These strolls are lovely and a very wholesome activity for the City to be associated with . They must also be helping to increase neighborhood safety… and also help to create good will between people of all neighborhoods.”
  61. 61. “I ordered the walking package. You inspired me to walk to work all summer (1.8 miles each way)”
  62. 62. “I just thought this was a great packet. My favorite was the coupon booklet. I felt like I was getting a treat at the end of my walk; it was almost Pavlovian: It really motivated me to walk to places.”
  63. 63. What’s next? • SmartTrips SE/Milwaukie • Continued Outreach in past areas • SmartTrips Downtown Employer Program
  64. 64. The Team Linda Ginenthal, Program Manager Lavinia Gordon, Options Division Manager Dan Bower, Get to Work, Order Form Rich Cassidy, Ten Toe Express Janis McDonald, Women on Bikes, Volunteers Timo Forsberg, Portland By Cycle Jeff Smith, Portland By Cycle Donna Green, Senior Strolls Barbara Plummer, Newsletter and Helmets Sarah Goforth, Vanessa Herald, Bethany Berson, Kirstie Hall, and Ellie Blue, Bike Deliveries
  65. 65. Want more information? www.GettingAroundPortland.org click on SmartTrips Contact: Dan Bower Transportation Options Dan.Bower@pdxtrans.org

×