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Dill - sharing economy, TCS 2015

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Jennifer Dill, Portland State University, TREC

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Dill - sharing economy, TCS 2015

  1. 1. Peer-to-Peer Carsharing: Insights from Portland, OR Jennifer Dill, Ph.D. Professor, Urban Studies and Planning Director, TREC at Portland State @JenniferDillPSU Nathan McNeil and Steve Howland
  2. 2. What am I going to share?  Background  Insights from surveys of owners & renters Who are they? Why do they join? How do they use the service? How might it affect their travel?
  3. 3. Owner & renter demographics 0% 20% 40% 60% 80% 100% One adult No children Female 18-34 White 4 yr degree or more < $25,000 $75,000+ 1-vehicle HH Study Owners n=331 owners; 238 renters who completed at least one rental City of Portland data from 2013 ACS
  4. 4. Owner & renter demographics 0% 20% 40% 60% 80% 100% One adult No children Female 18-34 White 4 yr degree or more < $25,000 $75,000+ 1-vehicle HH Study Owners Study Renters City of Portland n=331 owners; 238 renters who completed at least one rental City of Portland data from 2013 ACS
  5. 5. Owner & renter demographics 0% 20% 40% 60% 80% 100% One adult No children Female 18-34 White 4 yr degree or more < $25,000 $75,000+ 1-vehicle HH Study Owners Study Renters City of Portland n=331 owners; 238 renters who completed at least one rental City of Portland data from 2013 ACS 65% of renters in zero-car HH
  6. 6. Owners: Commute mode P2P Study Owners Drive alone 52% Carpool 2% Transit 15% Bicycle 22% Walk 9% City of Portland (ACS Data) Drive alone 64% Carpool 10% Transit 14% Bicycle 7% Walk 5%
  7. 7. Owners: Reasons for joining % agreeing Like the idea of peer-to-peer carsharing 94% I want to make some extra money 84% I don't drive my car very often, and it's a shame for it to sit unused 71% Like to try new things 71% Wanted to participate in the study 61%
  8. 8. Renters: Reasons for joining % very important reason n I like the idea of peer-to-peer car sharing 78% 240 Membership is free so I have nothing to lose 77% 239 I/we sometimes need a car (or an extra car), but other options (such as traditional rental cars and Zipcar) are too expensive 45% 238 I/we sometimes need a car (or an extra car) specifically for transporting goods/errands 44% 239 I/we sometimes need a car (or an extra car), but cars are too expensive 44% 224 I/we sometimes need a car (or an extra car) for added flexibility in scheduling 33% 233 I wanted to participate in the study 33% 202 I am interested in finding out if we could manage with one fewer car 21% 108 I/we sometimes need a car (or an extra car), but other options (such as traditional rental cars and Zipcar) do not serve my neighborhood 16% 166
  9. 9. Owners: Stated behavior changes Some reduction in driving When I made this vehicle available to be rented: Decreased Not Changed Increased How often I drive this vehicle has . . . 37% 55% 8% How often I drive ANOTHER vehicle has . . . 3% 75% 22% How often I drive OVERALL has . . . 27% 62% 11% The amount of attention I pay to HOW and WHEN I drive my car has . . . 3% 55% 42% How often I GET rides from other people has . . . 0% 79% 21% How often I PROVIDE rides to other people has . . . 6% 79% 15% How often I walk for transportation has . . . 2% 67% 31% How often I ride a bicycle for transportation has . . . 4% 64% 32% How often I take public transportation has . . . 5% 68% 28% The number of trips I take has… 20% 69% 11%
  10. 10. Owners: Stated behavior changes Some reduction in driving and increase in other modes When I made this vehicle available to be rented: Decreased Not Changed Increased How often I drive this vehicle has . . . 37% 55% 8% How often I drive ANOTHER vehicle has . . . 3% 75% 22% How often I drive OVERALL has . . . 27% 62% 11% The amount of attention I pay to HOW and WHEN I drive my car has . . . 3% 55% 42% How often I GET rides from other people has . . . 0% 79% 21% How often I PROVIDE rides to other people has . . . 6% 79% 15% How often I walk for transportation has . . . 2% 67% 31% How often I ride a bicycle for transportation has . . . 4% 64% 32% How often I take public transportation has . . . 5% 68% 28% The number of trips I take has… 20% 69% 11%
  11. 11. Owners: Behavior change relates to rental activity Owners that rent their cars more change their behavior more Zero Low (1-9) High (10+) n=41-48 n=88-116 n=63-78 The amount I drove this vehicle decreased 17%c 29%c 58%a,b The amount I drove overall decreased 13%c 22%c 44%a,b The amount I drove another vehicle increased 22% 11%c 37%b How often I walk for transportation has increased 25% 27%c 41%b How often I bike for transportation has increased 17%c 30% 43%a How often I take public transit has increased 21%c 21%c 41%a,b I drive at other TIMES of the day than I might otherwise so that this vehicle is more available to be rented 30% 17% 27% I drive on different DAYS than I might otherwise so that this vehicle is more available to be rented 24% 16%c 40%b I have tried to get around in other ways during the time when my car was being rented 39%c 53%c 78%a,b a. Differs significantly from Owners Zero group, (p < .05). b. Differs significantly from Owners Low group, (p < .05). c. Differs significantly from Owners High group, (p < .05).
  12. 12. Renters: Rental activity Of the 448 people that completed our initial renter survey, 209 (47%) did not complete a rental before the end of the study period. Rentals per year % >0 to <1 15% 1 to <2 18% 2 to <3 19% 3 to <5 17% 5 to <10 16% 10+ 16% 100% 0 10 20 30 40 50 60 70 80 90 100 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 17 18 19 20 23 24 32 43 47 56 67 118 Cumulative% Total rentals during study period 239 rented at least once
  13. 13. Renters: Rental trip purposes What was the primary purpose of the trip? % Recreation (out of town) 23.9 Work related 21.0 Shopping/Errands 14.3 Transporting things 6.4 Appointments (not medical after round 2) 5.6 Visiting friends 4.7 Visiting family 4.6 Recreation (in town) 4.0 Transporting family 3.8 Attending special event (e.g. dinner, wedding, etc.) 3.1 Medical appointment 2.7 Job seeking/interview 1.9 Transporting friends 1.9 Other 1.6 Transporting pets .4 Total 100.0 n 894
  14. 14. Renters: Without Getaround, how would you have made this trip? The Getaround option is generating some new travel. Without Getaround, how would you have made this trip previously? % I would not have made the trip 33.0 Public transportation 19.8 Carshare or rental 19.0 I would have borrowed a car from a friend/family member 13.5 I would have asked for a ride from a friend/family member 7.6 My own personal car/motor vehicle 3.2 On a bicycle 2.0 Other 1.5 On foot .3 Total 100.0 n 894
  15. 15. Renters: Trip purpose & option Primary purpose of the trip % of trips Would not have made trip Transit Carshare/ rental Borrowed car Recreation (out of town) 23.9 55% 3% 20% 12% Work related 21.0 15% 33% 26% 13% Shopping/Errands 14.3 28% 30% 13% 11% Transporting things 6.4 23% 4% 21% 33% Appointments (not medical after round 2) 5.6 18% 44% 10% 8% Visiting friends 4.7 67% 10% 7% 2% Visiting family 4.6 29% 17% 17% 10% Recreation (in town) 4.0 58% 19% 6% 6%
  16. 16. Renters: Influence on car ownership % strongly agree Carsharing has allowed me to live comfortably without a car of my own 51% Carsharing, even through multiple services, is cheaper than owning my own car 56% I would rather own my own car than use carsharing services because of the hassle of finding a car 15% If it were not for carsharing, I would likely buy a car 13%
  17. 17. Renters: Other impacts % strongly agree The availability of carsharing options would influence where I choose to live in the future 21% The availability of carsharing options influenced my decision to live where I now live 8% Multiple services allow me the flexibility to find a car for my needs when I need/want one 62% The availability of these services has led me to take transit or ride my bike less 13%
  18. 18. Conclusions  Who? Similar to the city’s population EXCEPT younger and more educated  Impact on owners’ travel? Some stated reduction in driving, particularly when rental activity is high  Impact on renters travel? Most renters already in low/no vehicle household; this provides another option to reinforce that. Some increase in travel for certain purposes and shift from transit. Providing benefits!  Mobility options for lower-income households? Unclear for now. Land use and geography of the market may be key.  Caveats: Full analysis will include GPS data and explore other issues, e.g. geography These are “early adopters”

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