#OTSOCIALMEDIA

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Increasingly, associations, corporations, and educators are turning to internet-based delivery methods for reaching out to therapists. Social media is a powerful means for connecting with other professionals, but it can be overwhelming to determine how best to make use of tools such as Facebook, Twitter, LinkedIn, discussion boards, and websites. It can be difficult to execute an effective search when it is so easy to access virtual libraries from our phones, especially in light of concerns over the quality, accuracy, and relevance of available information. In order to keep up with the wealth of knowledge available online, it is imperative that we educate ourselves in the navigation of tools such as discussion boards, social applications, and websites. This short course will provide therapists with the basic knowledge to manage an online identity, collaborate with a global community, search a wide range of online sources, and maintain awareness of new developments in occupational therapy practice.

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  • Welcome!
  • Social media support interactive dialog and introduce substantial and pervasive changes to communication between organizations, communities, and individuals.Often about cat videos and doughnuts. We use it all the time in our personal lives. But what about our professional lives? Many of us have written it off or not even considered it as a viable option. How are we networking now? this conferencemeet ups, sporadically through the yearmaybe sometimes via a digital channelwith our co workers or maybe former classmates we’ve stayed in contact with over the yearsHow are we learning now?Reading peer reviewed journalsin-house knowledge bases at our workplacecollaboration with colleaguesAttending courses for our continuing educationgoing to listservsonline and printWhat if you could interact with people all over the world, all the time?What if you could get peer-recommended information at your fingertips, when you needed it?What if you could get insight into new legislation and trends faster than once a month?
  • there’s a lot to social media – like I said. Today, I’m not going to cover all of it – I’m going to focus on a few key areas that I’ve found tremendously beneficial to my practice as a solo practitioner of mental health OT.
  • No one’s out there telling you you’re doing it wrong. You can be as engaged as you want to be.There’s so much to take advantage of.There are so many incredibly talented, insightful, and interesting individuals out there to learn from.They help lead me to even more interesting information in journals or other sources I would have used before social, but maybe wouldn’t have been able to track down as easily.
  • Just like at conferences, you can be a listener, you can network, or you can be a presenter.You may not be at the same level at every conference. same with social media.
  • Part of the greatness of social media is the way you can both be a leader and a listener at the same time. It is a level playing field where novices can mingle with experts. Where we can learn from each other.
  • Facebooka. Consumeiii.privacy settings1. Inline audience selector = Friends2. How you connect = Friends3. Timeline and Tagging = no one4. Apps, Games and Websites = offiv.Search occupational therapy1. (Education page) Occupational Therapy 24Hr VirtualExchangea. Check their “Likes”i. AOTA; Occupational Therapy at theUniversity of Salford, UK; SeychellesOccupational Therapy Association; WorldFederation of Occupational Therapists;European Network of Occupational Therapyin Higher Education (ENOTHE)2. (place) AOTA3. (group) Occupational Therapy Treatment Ideas &Information4. (apps) Occupational Therapy Gifts5. (Community page) occupational therapyv.Choose content delivery1. Like or Subscribea. Either or both – you will get the updates in yournews feed, it just shows as a subscription ora “Like” in your timelinevi.Account Settings1. Notificationsa. Choose when you get an e-mailb. Communei. Check specific contributors (place, group, or page)1. Identify a posta. Write a commentb. Like the post and/or individual commentsc. Share on your timeline or with friends2. Check the content for those who “Like” the contributor3. Explore badgesa. Alternate media channelsb. Eventsc. Photosii.Follow the newsfeed for relevant updatesc. Contributei. Post public comments1. Inline audience selector = publicii.Post content within groups1. Questions, events, ideas, etc.iii.Create a group1. Read the documentation!a. http://www.facebook.com/help/167970719931213/2. Identify your audiencea. Other groups or organizationsb. Individualsc. Consumer, student, or professional3. Identify your purposea. General discussion venueb. Thought leadershipc. Promote membership4. Determine your identitya. Individual or organizationb. Expert or perpetual studentc. Population focus5. Employ the channel assets appropriatelya. Learn the capabilities for your purposei. Discussionii.Media sharingiii.Cross platform sharing1. Instagram2. Flickr3. Twitter4. YouTube5. Web links6. Invite your friends or e-mail contactsa. Use Admin Panel “Build Audience” menub. Share the page with others (invitation)7. Set permissionsa. May start as public and monitor closely8. Post consistently (not necessarily frequently)9. Be active on behalf of your groupa. Comment in others’ groups, posts, and pages10. Drive according to statistics
  • Facebooka. Consumeiii.privacy settings1. Inline audience selector = Friends2. How you connect = Friends3. Timeline and Tagging = no one4. Apps, Games and Websites = offiv.Search occupational therapy1. (Education page) Occupational Therapy 24Hr VirtualExchangea. Check their “Likes”i. AOTA; Occupational Therapy at theUniversity of Salford, UK; SeychellesOccupational Therapy Association; WorldFederation of Occupational Therapists;European Network of Occupational Therapyin Higher Education (ENOTHE)2. (place) AOTA3. (group) Occupational Therapy Treatment Ideas &Information4. (apps) Occupational Therapy Gifts5. (Community page) occupational therapyv.Choose content delivery1. Like or Subscribea. Either or both – you will get the updates in yournews feed, it just shows as a subscription ora “Like” in your timelinevi.Account Settings1. Notificationsa. Choose when you get an e-mailb. Communei. Check specific contributors (place, group, or page)1. Identify a posta. Write a commentb. Like the post and/or individual commentsc. Share on your timeline or with friends2. Check the content for those who “Like” the contributor3. Explore badgesa. Alternate media channelsb. Eventsc. Photosii.Follow the newsfeed for relevant updatesc. Contributei. Post public comments1. Inline audience selector = publicii.Post content within groups1. Questions, events, ideas, etc.iii.Create a group1. Read the documentation!a. http://www.facebook.com/help/167970719931213/2. Identify your audiencea. Other groups or organizationsb. Individualsc. Consumer, student, or professional3. Identify your purposea. General discussion venueb. Thought leadershipc. Promote membership4. Determine your identitya. Individual or organizationb. Expert or perpetual studentc. Population focus5. Employ the channel assets appropriatelya. Learn the capabilities for your purposei. Discussionii.Media sharingiii.Cross platform sharing1. Instagram2. Flickr3. Twitter4. YouTube5. Web links6. Invite your friends or e-mail contactsa. Use Admin Panel “Build Audience” menub. Share the page with others (invitation)7. Set permissionsa. May start as public and monitor closely8. Post consistently (not necessarily frequently)9. Be active on behalf of your groupa. Comment in others’ groups, posts, and pages10. Drive according to statistics
  • http://www.youtube.com/watch?v=CLqdQ-f1RO0&feature=related
  • There are a lot of great resources out there you can take advantage of, for free, to connect with the OT community and learn. Don’t be afraid of that first step
  • #OTSOCIALMEDIA

    1. 1. #OTSOCIALMEDIAUsing Social Media to Build a ProfessionalCommunity and Inform Practice
    2. 2. INTRODUCTION A little about me… • I love #doughnuts • I practice mental health OT at #Yellowbrick • I am a #soloOTpractitioner
    3. 3. INTRODUCTION Why did I get into social media? • My wife told me to • I can get ideas and insights in quick, bites, like while I ride the train or go on break • I can be a part of a community, even if we‟re not in the same room
    4. 4. I‟m eating a #doughnutTHE SOCIALMEDIA FIELD I “Like” doughnuts!I’LL FOCUS ONTODAY Watch me eat a dozen doughnuts My skills include eating doughnuts Here‟s a wedding cake made of doughnuts I write about doughnuts Here‟s a presentation about doughnuts I gave last week
    5. 5. WHAT I’VE • It‟s not as scary as I thought it wouldLEARNED be • Every day, I‟m still learning – finding something new • Every day, something new is being published – new groups are forming, new thought leaders are publishing
    6. 6. HOW HUNGRY AREYOU?Photo credit: Erin Cooks http://erincooks.com/raised-doughnuts/
    7. 7. ENGAGE ATTHE LEVELYOU ARE ConsumeCOMFORTABLE Participate Contribute
    8. 8. ConsumeTO BE ALEADER YOUHAVE TOLISTEN TOOTHERS Contribute Participate
    9. 9. FACEBOOK No longer just a place for personal photos and status updates, Facebook is an excellent community resource for therapists. • Professional association pages • Professional groups (Closed and Open) Account required Mobile, tablet and browserhttp://www.ezrapoundcake.com/archives/10141
    10. 10. • „Like‟ pages, such as AOTA Information will display in your Newsfeed • Join groups, such as „OccupationalFACEBOOK Therapy Treatment Ideas & Information‟ Groups display on the left of your newsfeed, where you can see if there are new posts • „Like‟ a post on a page or in a group • Share a post on your timeline (not from closed groups) • Comment on a post • Write a post to a group or page • Create your own page • Start your own group
    11. 11. REMEMBER • If your personal page is somethingWHEN you don‟t want shared, informPOSTING TO yourself about privacy – this isFACEBOOK important! • Always remember HIPAA rules when posting anything • Remember your profile photo is used with your posts.
    12. 12. PINTEREST Known as a resource for crafts & recipes, Pinterest is a place where you can: • Create lists where you can visually track different articles, videos, images, and ideas you find interesting • See lists created by other people and organizations of things they‟ve found interesting • Find great therapy ideas, particularly for pediatric occupational therapists. No account needed – available on Mobile, Tablet, and Browserhttp://megan-deliciousdishings.blogspot.com/2009/09/apple-cider-doughnuts.html
    13. 13. • Search for a term or idea, like “fine motor skills” • Click to follow a “Pin” to the source toPINTEREST read more • Find „boards‟ of collected „pins‟ • „Like‟ pins by others • Comment on pins by others • „Follow‟ your favorite Pinners/Boards • Create a board by „repinning‟ pins from others • „Pin‟ content you find interesting from other sources
    14. 14. REMEMBER • Everyone can see and re-pin whatWHEN you pin – there is no „privacy‟ settingPINNING • When pinning someone else‟s work, it is common courtesy to credit them/link back to their original source
    15. 15. BLOGS Several occupational therapists maintain blogs where they regularly publish „blog entries‟ –essays, articles, photos: • Unlike scholarly journals, anyone can create & publish content • Readers can comment and begin a dialog with the writer. • Blogs are often used in conjunction with another form of social media Thousands of blogs with great information for OT‟s of all focus areas exist.http://javacupcake.com/2010/06/cake-doughnuts-for-dad/
    16. 16. • Search using a search engine – results will include some blogs • Use information on the blog to learnBLOGS about the author and find other interesting blogs • Follow or „Subscribe‟ to the blog using tools or other channels (e.g. Facebook) • Comment on a blog entry • Share an entry with others through Facebook, Twitter, or other means always credit and link to the original author • Start your own blog
    17. 17. WHEN • Identify your audienceSTARTING – Other groups or organizationsYOUR OWN – IndividualsBLOG – Consumer, student, or professional • Identify your purpose – General discussion venue – Thought leadership – Promote membership – Determine your identity – Individual or organization – Expert or perpetual student – Population focus • Start writing • Market yourself – Mention your blog in posts on other channels – Invite colleagues via e-mail – Drive according to statistics
    18. 18. “DON’TS” • Never say anything you wouldn‟t say to yourWORTH boss or in a job interviewMENTIONING • Never disclose any patient information • Avoid mixing personal and professional • Don‟t steal others‟ work • Don‟t go for long stretches without posting – keep a regular cadence • Don‟t post anything negative, accusatory or using a non-professional tone • Never post without proofreading
    19. 19. TWITTER Twitter is a powerful networking tool. With just one click, you can interact directly with leaders in our field. • AOTA leadership • Textbook Authors • Speakers at conferences like this one Twitter is fast-paced, quick bits of info, often linking to articles, videos, photos, or more detailed information elsewhere. Sign up for a free account and access via Mobile, Tablet, or Browser.http://www.bakerella.com/what-was-i-thinking/
    20. 20. • Search for “Tweets” or People • Follow people • Save searchesTWITTER • Re-tweet something you like • Reply to a tweet • From mobile, „quote tweet‟ and add your own comments before re-tweeting • Post tweets with your own thoughts • Post tweets linking to articles you find interesting • Post a question others can reply to
    21. 21. SLIDESHARE After conferences like this one, many presenters will make their slides available here. • Easier than taking notes during presentations • Less obtrusive than taking photos of the screen at a conference • You can see even the presentations you didn‟t attend Free, no account necessary – available mobile, tablet and browserhttp://thepioneerwoman.com/cooking/2010/02/homemade-glazed-doughnuts/
    22. 22. • Search for a topic you are interested in • Check the references • Create an account to start “following”SLIDESHARE presenters • Share the presentation with others through other social channels • Comment on a presentation • „Favorite‟ a presentation • Upload your past presentations & work • Create new content to share through Slideshare
    23. 23. YOUTUBE After you de-stress by watching a couple of cat videos, remember that YouTube and Vimeo are both chock-full of great informational videos: • for you • for your clients Free, no account needed, available on mobile, tablet or browserhttp://www.home-ec101.com/not-krispy-kreme-but-itll-do/
    24. 24. • Use search to find videos on a topic • Check for related videos • See if the poster has a “channel”YOUTUBE &VIMEO • Share videos on other sites • „Like‟ a video • Comment on a video • Upload your own videos to share with others
    25. 25. YOUR ONLINEIDENTITYSeparating your personal life and your professional life.• Join groups on Facebook, but don‟t „friend‟ people you don‟t know.• Keep a professional profile updated on Linked In – reference it• Use „professional‟ photographs of yourself when posting
    26. 26. SUMMARYThrough social media, you can:• Connect with peers and leaders in our field• Find great ideas and information• Get this presentationIt‟s easy to start consuming today.
    27. 27. THANKS!Joel M Bové MS,OTR/L@OTjmb#OTsocialmedia

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