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Les métiers de demain pour l'enfant marocain

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L’avenir d’une nation dépend de celui de ses enfants. Et pour pouvoir soutenir les générations futures, KITEA s’est interrogé sur les ambitions des enfants du Maroc. L’entreprise a lancé, en partenariat avec le cabinet d’études Ipsos, un rapport sur “les métiers de demain pour l’enfant marocain”.

— Pour en savoir plus : http://bit.ly/2Nm8fYb

Published in: Marketing
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Les métiers de demain pour l'enfant marocain

  1. 1. © Ipsos 2018. All rights reserved. Contains Ipsos'Confidential andProprietary information and may not bedisclosed orreproduced withoutthepriorwritten consentofIpsos. 1 Les métiers de demain pour l’enfant marocain Juillet 2019 Rapport Juillet 2019
  2. 2. © Ipsos 2018. All rights reserved. Contains Ipsos'Confidential andProprietary information and may not bedisclosed orreproduced withoutthepriorwritten consentofIpsos. Méthodologie Échantillon • 100 enfants • 100 parents d’enfants • Ville ciblée : Casablanca Cible de l’étude • Enfants de 8 à 16 ans • Parents d’enfants entre 8-16 ans • CSP : B • Durée du Questionnaire: 5 minutes
  3. 3. © Ipsos 2018. All rights reserved. Contains Ipsos'Confidential andProprietary information and may not bedisclosed orreproduced withoutthepriorwritten consentofIpsos. Enfants
  4. 4. © Ipsos 2018. All rights reserved. Contains Ipsos'Confidential andProprietary information and may not bedisclosed orreproduced withoutthepriorwritten consentofIpsos. Total (Enfants) : Métierssouhaités 27% 12% 12% 11% 7% 6% 6% 4% 4% 4% 3% 2% 2% 1% 1% 1% 0% 5% 10% 15% 20% 25% 30%
  5. 5. © Ipsos 2018. All rights reserved. Contains Ipsos'Confidential andProprietary information and may not bedisclosed orreproduced withoutthepriorwritten consentofIpsos. Profil des répondants: Sexe / Métiers(Enfants) 36% 16% 8% 8% 6% 4% 4% 4% 4% 2% 2% 2% 2% 2% 14% 8% 4% 2% 18% 4% 10% 0% 4% 2% 20% 10% 0% 2% 2% 0% 5% 10% 15% 20% 25% 30% 35% 40% Filles Garçons
  6. 6. © Ipsos 2018. All rights reserved. Contains Ipsos'Confidential andProprietary information and may not bedisclosed orreproduced withoutthepriorwritten consentofIpsos. Profil des répondants: Age / Métiers (Enfants) 26% 15% 8% 6% 6% 6% 5% 5% 2% 2% 2% 2% 0% 0% 24% 3% 12% 3% 21% 6% 9% 3% 3% 3% 0% 3% 0% 9% 0% 5% 10% 15% 20% 25% 30% 8-14 ans 15-16 ans
  7. 7. © Ipsos 2018. All rights reserved. Contains Ipsos'Confidential andProprietary information and may not bedisclosed orreproduced withoutthepriorwritten consentofIpsos. Parents
  8. 8. © Ipsos 2018. All rights reserved. Contains Ipsos'Confidential andProprietary information and may not bedisclosed orreproduced withoutthepriorwritten consentofIpsos. Total (Parents): Métierssouhaitéspour leurs enfants 34% 21% 11% 7% 6% 4% 3% 3% 2% 2% 2% 2% 1% 1% 1% 1% 0% 5% 10% 15% 20% 25% 30% 35% 40% Total Parents
  9. 9. © Ipsos 2018. All rights reserved. Contains Ipsos'Confidential andProprietary information and may not bedisclosed orreproduced withoutthepriorwritten consentofIpsos. Profil des répondants: Sexe / Métiers(Parents) 35% 21% 9% 8% 7% 3% 3% 3% 3% 2% 1% 1% 1% 1% 1% 31% 19% 19% 8% 0% 4% 0% 4% 4% 0% 0% 5% 10% 15% 20% 25% 30% 35% 40% Mamans Papas
  10. 10. 10 © 2018 Ipsos. ABOUT IPSOS Ipsos ranks third in the global research industry. With a strong presence in 87 countries, Ipsos employs more than 16,000 people and has the ability to conduct research programs in more than 100 countries. Founded in France in 1975, Ipsos is controlled and managed by research professionals. They have built a solid Group around a multi-specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery. Ipsos is listed on Eurolist - NYSE-Euronext. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD). ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com GAME CHANGERS At Ipsos we are passionately curious about people, markets, brands and society. We deliver information and analysis that makes our complex world easier and faster to navigate and inspires our clients to make smarter decisions. We believe that our work is important. Security, simplicity, speed and substance applies to everything we do. Through specialisation, we offer our clients a unique depth of knowledge and expertise. Learning from different experiences gives us perspective and inspires us to boldly call things into question, to be creative. By nurturing a culture of collaboration and curiosity, we attract the highest calibre of people who have the ability and desire to influence and shape the future. “GAME CHANGERS” - our tagline - summarises our ambition.

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