V49 otayza 10questions

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V49 otayza 10questions

  1. 1. TOP 10 Learning Questions for Chapter 18: Managing Mass Communications James Victor K. Otayza, MD May 21, 2010 Change with Graphic or Clipart that Matches The Chapter Topic
  2. 2. 1. ______ stimulates repeat purchase of products & services <ul><li>Reinforcement advertising </li></ul><ul><li>Persuasive advertising </li></ul><ul><li>Reminder advertising </li></ul><ul><li>Informative advertising </li></ul>
  3. 3. 2. Presenting news & info about a company in the best possible light is called ______. <ul><li>product publicity </li></ul><ul><li>corporate communications </li></ul><ul><li>press relations </li></ul><ul><li>lobbying </li></ul><ul><li>counseling </li></ul>
  4. 4. 3. The following are disadvantages of newspapers except _________. <ul><li>Short life </li></ul><ul><li>Poor reproduction quality </li></ul><ul><li>High clutter </li></ul><ul><li>Small “”pass along” audience </li></ul>
  5. 5. 4. Patterns of advertising are the following except ________. <ul><li>pulsing </li></ul><ul><li>flighting </li></ul><ul><li>burst </li></ul><ul><li>concentration </li></ul>
  6. 6. 5. Which of the following is false? <ul><li>Most companies use outside agencies to help create advertising campaigns </li></ul><ul><li>Higher competition and clutter calls for heavier advertising </li></ul><ul><li>Marketing public relations (MPR) assists in the repositioning of a product </li></ul><ul><li>D. Buyer turnover expresses the rate at which repeat buyers enter the market </li></ul>
  7. 7. 6. Which of the following is false? <ul><li>Sales promotion offers clients an incentive to buy </li></ul><ul><li>Bait-and-switch is a good way to attract buyers </li></ul><ul><li>Taking care not to offend the general public is part of social responsibility </li></ul><ul><li>In choosing media types, planners consider the product characteristics, among others </li></ul>
  8. 8. 7. The DOH poster showing the many diseases caused by smoking is an example of <ul><li>Informative advertising </li></ul><ul><li>A high impact ad </li></ul><ul><li>Passive media </li></ul><ul><li>A & C only </li></ul><ul><li>A, B & C </li></ul>
  9. 9. 8. Campaign posters are examples of <ul><li>persuasive advertising </li></ul><ul><li>reinforcement advertising </li></ul><ul><li>informative advertising </li></ul><ul><li>reminder advertising </li></ul><ul><li>all of the above </li></ul>
  10. 10. 9. The recent controversial billboard ad of a personal lubricant is an example of <ul><li>place advertising </li></ul><ul><li>targets mainly teenagers </li></ul><ul><li>a violation of social responsibility </li></ul><ul><li>A & C only </li></ul><ul><li>all of the above </li></ul>
  11. 11. 10. The radio ads giving away concert tickets are examples of <ul><li>consumer-directed tactics </li></ul><ul><li>trade-directed tactics </li></ul><ul><li>high cost media </li></ul><ul><li>high demographic selectivity media </li></ul><ul><li>informative advertising </li></ul>

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