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IBM Social Business. ISSIP. Strategic
partnerships.
Hypothetical case.
Hult IBS
Roman Osypenko
MBA
IBM is building a smarter planet
Report by Roman Osypenko. MBA. HULT.
07.30.13
What I am going to speak about today?
Report by Roman Osypenko. MBA. HULT.
07.30.13
Gazprom is a huge power
• $144B in revenue
• $40.6B in profits
• 432,000 employees
• 18.3% world natural gas reserves
Repo...
Both companies co-evolve as a result of
integration
+
Social
Business
Enagement
New KPIsCollaboration
Integration
Report b...
The service thinking principles on practice
ISSIP
Co-creation
IBM gets access
to new industry
and expertise.
Gazprom gets
...
Yume is a remarkable video tech start-up
• $116M revenue in 2012 – 70% increase over
2011
• 1500 premium publishers
• 1.25...
YuMe complements IBM service system
ISSIP
Co-creation
YuMe will add
professional
video toolkit for
IBM Connections
and oth...
Klout measures social influence
Report by Roman Osypenko. MBA. HULT.
07.30.13
Klout is a good complement to System U
Report by Roman Osypenko. MBA. HULT.
07.30.13
Klout score is an important element of IBM
Social Business platform
ISSIP
Co-creation
Adds gamification tools and
incentiv...
Service thinking is eating the world!
Report by Roman Osypenko. MBA. HULT.
07.30.13
Thank you
Report by Roman Osypenko. MBA. HULT.
07.30.13
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Final preentation ibm+3

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Applying the service thinking principles to analysis of prospective acquisitions and partnerships for IBM. Hypothetical case". Final Project for the Service Innovation class at HULT International Business School San Francisco campus. Project mentored by Jim Spohrer from IBM. Project was part of ISSIP certification.

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Final preentation ibm+3

  1. 1. IBM Social Business. ISSIP. Strategic partnerships. Hypothetical case. Hult IBS Roman Osypenko MBA
  2. 2. IBM is building a smarter planet Report by Roman Osypenko. MBA. HULT. 07.30.13
  3. 3. What I am going to speak about today? Report by Roman Osypenko. MBA. HULT. 07.30.13
  4. 4. Gazprom is a huge power • $144B in revenue • $40.6B in profits • 432,000 employees • 18.3% world natural gas reserves Report by Roman Osypenko. MBA. HULT. 07.30.13
  5. 5. Both companies co-evolve as a result of integration + Social Business Enagement New KPIsCollaboration Integration Report by Roman Osypenko. MBA. HULT. 07.30.13
  6. 6. The service thinking principles on practice ISSIP Co-creation IBM gets access to new industry and expertise. Gazprom gets powerful tools to control reputation and social buzz and increase employee engagement and effectiveness Service systems Unification of different service systems and cross-pollination of expertise Componentized architecture Outsourcing social platform to IBM, to concentrate on core expertise and hot points Glo-Mo-So Access to the platform from every corner, any platform. Social interaction and buzz RTI Key focus on innovation. Large investments. Multisided metrics 1) Social “buzz” rankings. 2) Sentiment analysis 3) Social traction to overall effectiveness 4) Social NPS 5) Social 6-sigma Report by Roman Osypenko. MBA. HULT. 07.30.13
  7. 7. Yume is a remarkable video tech start-up • $116M revenue in 2012 – 70% increase over 2011 • 1500 premium publishers • 1.25B video streams a month • 147M unique viewers a month Report by Roman Osypenko. MBA. HULT. 07.30.13
  8. 8. YuMe complements IBM service system ISSIP Co-creation YuMe will add professional video toolkit for IBM Connections and other Socail Business platforms. YuMe provides expertise on video ad targetting Service systems YuMe prefectly creates reasonance. YuMe and IBM are in consonance. Componentized architecture IBM is focused on core business. + integration of new components will give new hot spots and capabilities Glo-Mo-So YuMe is a multi- platform solution. A perfect fit for IBM. Its global and intelligent RTI One more step towards automation and customization of new solutions Multisided metrics 1) Project engagement index 2) Video transformation 3) Video collaboration index 4) Report by Roman Osypenko. MBA. HULT. 07.30.13
  9. 9. Klout measures social influence Report by Roman Osypenko. MBA. HULT. 07.30.13
  10. 10. Klout is a good complement to System U Report by Roman Osypenko. MBA. HULT. 07.30.13
  11. 11. Klout score is an important element of IBM Social Business platform ISSIP Co-creation Adds gamification tools and incentives for employee engagement. Extends the limits of social engagement Service systems Integration of social ranking and expert feedback to collaboration platform Componentized architecture Adds very important ranking component, completely outsouced to Klout Glo-Mo-So Social ranking, multiplatform, global scope RTI One more step to elimination online/0ffline borders Multisided metrics 1) Klout IBMer score 2) Social buzz index 3) Engagement index 4) Project expert ranking 5) Online mentor score Report by Roman Osypenko. MBA. HULT. 07.30.13
  12. 12. Service thinking is eating the world! Report by Roman Osypenko. MBA. HULT. 07.30.13
  13. 13. Thank you Report by Roman Osypenko. MBA. HULT. 07.30.13

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