The way to success of mobile UI

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How to do a success of mobile UI.

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The way to success of mobile UI

  1. 1. The Way To Mobile UI Success 2010/07/30 @ Oswald Hsu
  2. 2. Mobile Internet Users in Worldwide Total Over 800 Million According to Morgan Stanley
  3. 3. Mobile will Be Bigger than Desktop Internet in 5 Years According to Morgan Stanley
  4. 4. Mobile Apps in Worldwide will Reach 300,000
  5. 5. How to Promote ?
  6. 6. UI Price Product Exposure Service Brand Popularity Event Media Advertisement Marketing Tools
  7. 8. More Important on Mobile Devices
  8. 9. Tiny Screen
  9. 10. Form Factors
  10. 11. “ Design is not just what it looks like and feels like . Design is how it works. ” Steve Jobs
  11. 12. U ser C entered D esign
  12. 13. Example : Web Mobile App
  13. 14. User Requirement Analysis
  14. 17. Conceptual Design
  15. 19. Design & Development
  16. 20. Usability Evaluation
  17. 22. Launch & Maintenance
  18. 23. User Requirement Analysis
  19. 24. Principles
  20. 25. Learnability
  21. 26. Efficiency
  22. 27. Memorability
  23. 28. Simplicity
  24. 29. Mapping
  25. 30. Feedback
  26. 31. Consistency
  27. 32. Weigh The Option
  28. 33. Guide Applying
  29. 34. foursquare
  30. 35. AIM
  31. 36. Speedy Advantage
  32. 37. Be aware of …
  33. 38. Game-Alike
  34. 39. TAT
  35. 40. INCREDIBOOTH
  36. 41. DIACARTA
  37. 42. High-End Brand Power Advantage
  38. 43. Be aware of …
  39. 44. Web Application
  40. 45. twitter
  41. 46. facebook
  42. 47. YouTube
  43. 48. Google
  44. 49. Cross-Devices Advantage
  45. 50. “ HTML5 is Key to Unifying Mobile Web .” Opera
  46. 51. Be aware of …
  47. 52. What We Can Learn
  48. 53. <ul><li>Deciding Your Option </li></ul><ul><li>Building UI Based On Conventions </li></ul><ul><li>Creating The Brand Style </li></ul>
  49. 54. Conclusion
  50. 55. Useful UI lead your product to Paradise .
  51. 56. Thank You 2010 @ Oswald Hsu.

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