Martinez twitter aaep2013

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15 Mins of What we have learned on Twitter over past year. Presented at AAEP 2013

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Martinez twitter aaep2013

  1. 1. What We Have Learned Ernie H. Martinez II, DVM @emartinezdvm 1
  2. 2. @emartinezdvm No Funding Sources, Financial Interests, nor Conflicts of Interest, 2
  3. 3. Relevance to Vet Med + • 230 million monthly active users • 49 million users in USA • 500 million Tweets per day • 76% of users are on Mobile Device • 1 of 10 most visited sites daily Source: discover.twitter.com & wikipedia 3
  4. 4. About Twitter • Twitter helps you create and share ideas and information instantly, without barriers. • twitter.com or Mobile App • Sign up with valid email address, FREE • Profile - User information • • Timeline • • Photo & Brief Description Record of your tweets - ALL of them Tweets • 140 Characters • Posted Tweets appear on your Profile & Timeline. • Followers can view your tweets in their timeline Source: discover.twitter.com 4
  5. 5. Social Media @ Hagyard Twitter Facebook YouTube 20% 10% Twitter Followers Facebook Likes 15000 25% 11250 10509 7833 7500 65% 3750 70% Facebook Accounts Hagyard Equine Medical Institute Hagyard Pharmacy 0 483 Dec 2012 1383 Dec 2013 Twitter Accounts @Hagyard @HagyardPharmacy @HagyardEdu 5
  6. 6. Twitter Campaign • Goals • Identity • Tweets - Content • Tools - Management & Measurement • Obstacles • Future Planning 6
  7. 7. Define Goals • Grow Social Media presence - Followers • Promote Clinic, Services, Young Doctors • Educate Clientele • Positive industry presence • Bring emotional/personal connection 7
  8. 8. Develop Twitter Identity • Persona • Personnel • Avatar, Description, Background 8
  9. 9. Tweets • What? • When? • How Often? • Who will Tweet? • Simple to Complex 9
  10. 10. @Hagyard - Educational 10
  11. 11. @Hagyard - Educational 11
  12. 12. @Hagyard - Educational 12
  13. 13. @Hagyard - Services 13
  14. 14. @Hagyard - Services 14
  15. 15. @Hagyard - Client Conversations 15
  16. 16. @Hagyard - Disease Updates 16
  17. 17. @Hagyard - Events 17
  18. 18. @Hagyard - Events 18
  19. 19. @Hagyard - Opportunities 19
  20. 20. H O L I D A Y S 20
  21. 21. @Hagyard - Links to Clinic 21
  22. 22. RTs • Repost of someone’s Tweet with your followers • Increases views and exposure • New Audience • Share Tweets of your DVMs and Staff “Thanks for RT” 22
  23. 23. Twitter Tools • Manage • Compose • Autoschedule • Link shortening • Attachments • Measure • Views • ReTweets • Follower Growth • Posting to multiple Accounts 23
  24. 24. Challenges • Time - Content generation • Safety • Patient that needs 24/7 care • Twitter Burnout 24
  25. 25. Future Plans • Twitter Team • Event Assignments • Signage • Exclusive Twitter Discounts / Advertised Events • Recycle and ReTweet • Social Media CE / Analytics • Twitter Ideas are everywhere 25
  26. 26. What have we learned? DVM Clinic Website STAFF DVM 26
  27. 27. #Questions @AAEPCE @emartinezdvm @Hagyard Thank-you 27

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