Startup Growth 101

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Here you can find visuals from the presentation I gave at Berlin Startup Academy, July 2014.
Tools, tips, tricks and links for those who start they internet or mobile company today.

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Startup Growth 101

  1. 1. Startup Growth 101 Olga Steidl, Growth Link(o) olga@linko.io
  2. 2. “A lot is not a number” (c) me
  3. 3. There is no Growth without a Product
  4. 4. New kind of product
  5. 5. First you need to get traffic, before you start optimising it
  6. 6. Make them stay
  7. 7. Boil it down
  8. 8. 1 person per metric
  9. 9. Be boring
  10. 10. ... but creative
  11. 11. Eat Clean
  12. 12. For the F&%K sake please ! FOCUS
  13. 13. Buy cheap - Sell expensive
  14. 14. Growth is never “Done”
  15. 15. Growth is not a trick - it is a process
  16. 16. Answering top 5 questions: • You first traffic source is your address book • Email is not dead, USE IT! • Blog is the best SEO and community creation tool • Don’t bother to A/B test if you don’t have traffic • Facebook page is Useless
  17. 17. Create: • List of your assumptions • Funnel (optimise from the top) • Personas + Cohorts • Communication messages • Split tests • Retention measuring tools • Viral map • List of all traffic sources you could potentially use
  18. 18. Understand: • CAC • LTV=ARPU*LifeTime • Churn rate
  19. 19. Activities Corporate PR Product PR Paid User Acquisition Appstore SEO Event Management Social Media Marketing Guerilla Marketing Community Management Partnerships Email Marketing
  20. 20. Tools ! User Tracking http://www.totango.com/ http://unbounce.com/ http://mixrank.com/ https://www.kissmetrics.com/ http://www.crazyegg.com/ http://www.clicktale.com/ http://bounceexchange.com/ ! SEO http://moz.com/ ! Sharing content and content management bufferapp.com https://colibri.io/ http://clicktotweet.com/ image sharer http://sumome.com/app/image-sharer ! A/b testing https://www.optimizely.com/ ! Lead acquisition: http://www.paywithatweet.com/ https://vwo.com/ ! Surveys: https://qualaroo.com/ ! My fav!!! Excel Mailchimp Bitly Google Link Builder https://support.google.com/analytics/answer/1033867?hl=en Launchrock * a few metrics as possible * same names in every tool * triggered by the same logic in code (c) Andreas Klinger
  21. 21. Links • “The definitive guide to Growth Hacking” http:// quicksprout.uberflip.com/i/174558 • Ten Things I Learned Researching Ten of the World’s Fastest Growing Startups http://bit.ly/ 10thingsgrowth • Startup Metrics, love story http:// www.slideshare.net/andreasklinger/startup-metrics- a-love-story
  22. 22. thank you… @olgasteidl olga@linko.io

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