1.
5 Ways a
Technology Refresh Strategy
Can Lead to a Successful
Digital
Transformation

2.
How to Use This Webinar
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#OSSCubeTransform

3.
Speakers
Dietmar Rietsch
Co-Founder and CEO
Pimcore
John Bernard
Executive Vice President of North America
OSSCube

4.
What is Digital
Transformation?

5.
What is Digital Transformation?
Digital Transformation is the approach by
which enterprises drive changes in their
business models and ecosystems by
leveraging digital competencies.

6.
Three Pillars of Digital Transformation
Customer
Experience
Operational
Process
Business
Model
Digital
Capabilities

7.
Operational Process
Customer
Experience
Operational
Process
Business
Model
Digital
Capabilities
Digital transformation allows
organizations to rapidly respond
to changing conditions.
EXAMPLE: Video conferencing has reduced the
need to travel for in-person meetings.

8.
Business Model
Customer
Experience
Operational
Process
Business
Model
Digital
Capabilities
Digital transformation allows
organizations to expand into
new markets.
EXAMPLE: Brick-and-mortar stores open e-
commerce site.

9.
Customer Experience
Customer
Experience
Operational
Process
Business
Model
Digital
Capabilities
Digital transformation allows
organizations to adapt to
customers’ changing needs.
EXAMPLE: Mobile banking apps allow customers
to access their account without a teller.

10.
Digital Capabilities: The Foundation
Customer
Experience
Operational
Process
Business
Model
Digital
Capabilities
Digital capabilities
support all three pillars.
They are the fundamental
building block for a
digital transformation.

11.
Current Situation

12.
Inconsistent Data = Lost Business Revenue
{ }
73%Consumers say
product
information is their
#1 criteria when
selecting products.*
*UPS Pulse of the Online Shopper, 2015
#1Cause of shopping
carts abandoned is
due to poor product
information.*
*Why Online Retailers Are Losing
67.45% of Sales and What to Do
About It, 2013
$284 BillionReturned
merchandise to online
retailers.*
*UPS Pulse of the Online Shopper, 2015

13.
Technology Paradigm
“Most companies are likely to
need DAM, PIM and CMS
capabilities. They will likely need
more than one vendor supporting
these requirements.”
• Invest in DAM solutions for cross-enterprise digital assets
• Invest in marketing solutions to manage marketing assets
• Invest in CMS to manage content across digital channels

14.
Integrate disparate applications
•PIM, DAM, CMS and E-commerce
Multiple user interfaces
Challenging business processes
High IT support costs
The Status Quo

15.
Victim of the Status Quo - Gogo
Using a third party for product information
management
Third party was not flexible or scalable and
expensive
Legacy system unable to support growth
initiatives
Considered building a custom app to meet
their needs

16.
Victim of the Status Quo – Fortune 500 CPG
Acquired brand websites running
independently
Poor integration between legacy PCM and
brand sites
Teams of people required to make content
updates
Legacy ecosystem limited marketing
opportunities

17.
Disrupting the Status Quo

18.
The Wait is Over!

19.
PIMCORE

20.
MULTIPLE CHANNELS
We always have to deliver data
to different output channels.
SINGLE USER INTERFACE
We always have to create an
awesome user experience.
TIME-TO-MARKET
We always have to adapt to the
market and the customer
needs.
CONSISTENT DATA
We always have to manage and
integrate multiple master data.
DELIVER
FAST
PRODUCTS
CONTENT
CUSTOMERS ORDERS
DESKTOP
PRINT
MOBILE/APP
DIG.
SIGNAGE
DATA FEEDS SOCIAL
ASSETS UGC
COMMERCE
MOBILE
CONTENT COMMUNITY
INTEGRATION USABILITY
ADOPT FAST INTEGRATE
The Digital Transformation Enabler

21.
Pimcore – The Needed Stack
DIGITAL ASSET
MANAGEMENTt
PRODUCT
INFORMATION
MANAGEMENT
WEB CONTENT
MANAGEMENT E-COMMERCE
ONLINE SHOP

22.
DIGITAL ASSET
MANAGEMENT
PRODUCT
INFORMATION
MANAGEMENT
WEB CONTENT
MANAGEMENT
E-COMMERCE
ONLINE SHOP
Pimcore – The Needed Stack

23.
MANAGE AND
INTEGRATE
ANY DIGITAL
INFORMATION
STRUCTURE
D,
UNSTRUCTU
RED,
ASSETS
COMBINE,
RELATE,
EXTEND &
AGGREGAT
E
READY
FOR ANY
OUTPUT
CHANNEL
SOLID
FRAMEWO
RK FOR
DEVELOPE
R
AWESOME
API TO
DEVELOP
GREAT
APPS
1
2
3
45
Pimcore – The Vision

24.
Pimcore Platform
CMS/WCM
Digital Asset
Management
PIM, DAM
& MAM
Targeting &
Personalization
E-Commerce
Marketing &
Campaigning
Customer Experience
& Engagement
Multichannel
& Web-to-Print

25.
Pimcore Platform
CMS/WCM
Digital Asset
Management
PIM, DAM
& MAM
Targeting &
Personalization
E-Commerce
Marketing &
Campaigning
Customer Experience
& Engagement
Multichannel
& Web-to-Print

26.
Pimcore Platform
CMS/WCM
Digital Asset
Management
PIM, DAM
& MAM
Targeting &
Personalization
E-Commerce
Marketing &
Campaigning
Customer Experience
& Engagement
Multichannel
& Web-to-Print

27.
Pimcore Platform
CMS/WCM
Digital Asset
Management
PIM, DAM
& MAM
Targeting &
Personalization
E-Commerce
Marketing &
Campaigning
Customer Experience
& Engagement
Multichannel
& Web-to-Print

28.
Department
Production or Buying
Digital Transformation Use
Case
SEO
SEM
ANALYTICS
CI
UX & USABILITY
MULTI-CHANNEL RETAIL
CONVERSIONS
SOCIAL MEDIA
CUSTOMER CARE
WEB-2-PRINT
NEWSLETTER & CRM
B2C E-COMMERCE
B2B E-COMMERCE
RETURN MANAGEMENTFINDER
SALES TOOLS
1:1
STABILITY
SECURITY
PERFORMANCE
INTEGRATION
INTERFACES
DATA QUALITY DIGITAL ASSETS
ATTRIBUTES TAGGING
ANALYTICSCHANNEL MANAGEMENT
ANALYTICSDATA QUALITY
KNOWLEDGE BASE ASSISTANTS
TIME-TO-MARKET
TIME-TO-MARKET
TIME-TO-MARKET
TIME-TO-MARKET
FLEXIBILITY
DATA
Department
Product Management
Department
Sales
Department
Marketing
Department
IT

29.
How does changing our digital
strategy help our digital
transformation?

30.
First: Streamline IT Ecosystem
More Components = Heterogeneous IT
THINGS BREAK MORE EASILY
TIME-TO-MARKET IS BAD
QA = SUCKS

31.
Pimcore Platform
CMS/WCM
Digital Asset
Management
PIM, DAM
& MAM
Targeting &
Personalization
E-Commerce
Marketing &
Campaigning
Customer Experience
& Engagement
Web-to-Print

32.
Compelling Event
eg. New product,
updated price, new
market
Second: Business Process Reengineering

33.
Compelling Event
eg. New product,
updated price, new
market
Single User Interface
Marketing Promotions
Product Descriptions
Web Content Updates
Customer Experience

34.
Third: Unified Data
No
Single
Integrated
Multiple Digital
Platforms
39%
14%
47%
“Data integration is the biggest
challenge in setting up our digital
services.”
* MIT Center for Digital Business and Capgemini Consulting

35.
Consolidated Platform for Digital Transformation
Cloud-based
consolidated
platforms are
fundamental
for digital
transformatio
n.
Generate a
common
view of
customers
and products.
Enable more
multi-channel
interactions.

36.
Integration vs. Consolidated Platform
Integrated Platforms vs. Consolidated Platforms

37.
Fourth: Respond to New Business Opportunity
Customer
Engagement
E-Commerce Cross Sell &
Upsell
Responsive

38.
Fifth: Business & IT Integration with DevOps
“Business and IT
integration is crucial for
success because many
business transformations
are enabled by
technology.”
“With a shared
understanding, IT executives
help to meet business goals
and business executives listen
to innovative IT suggestions.”

39.
Outcomes of a
Successful Digital
Transformation

40.
Gogo’s Results
Pimcore eliminated the need to build a custom
app
Now have the required flexibility and
scalability
Own the IP because Pimcore is open
source
Now have technology platform to meet
business needs

41.
Consumer Good Company’s Results
PCM and all brand sites consolidated on single
platform
Single user interface for all applications
Increasing productivity and lower IT O&M
costs
Pimcore enabling new strategic marketing
initiatives

42.
What’s in it For You?
Business
Benefits
• Boost sales
• Improve customer loyalty, higher TCV
• Increase productivity
• Better customer experience
• Enhanced brand reputation
• Create company culture the encourages creativity and
innovation
• Extending market reach of organization
IT Benefits
• Streamlined operations, lower O&M costs
• Simplified ecosystem
• Speed up development of products and services
• Cloud services and DevOps

43.
Q & A
QUESTIONS?
www.OSSCube.com
info@OSSCube.com
1-888-967-7282
www.Pimcore.org
info@pimcore.com
+43 662 876 60 62 30

44.
Thank You