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Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success

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You’ve realized that in order to create new revenue streams, increase efficiency and improve customer engagement your organization may need a digital transformation. But what exactly is a digital transformation, how do you start one, and how does technology play a role? Join experts Dietmar Rietsch, co-founder and CEO of Pimcore, and John Bernard, EVP of North America at OSSCube, as they discuss how Pimcore is disrupting the digital transformation market.

We’ll cover:
- What digital transformation is and why it’s important for your organization
- The role technology plays in the digital transformation process
- How choosing the right technology gives you a competitive advantage
- Outcomes of a successful digital transformation project

Published in: Business
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Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital Transformation a Success

  1. 1. 5 Ways a Technology Refresh Strategy Can Lead to a Successful Digital Transformation
  2. 2. How to Use This Webinar • Asking a Question › Enter your questions at any time › Answers to follow the presentation • Recording of Webinar › Email the link • Contact us › Info@OSSCube.com #OSSCubeTransform
  3. 3. Speakers Dietmar Rietsch Co-Founder and CEO Pimcore John Bernard Executive Vice President of North America OSSCube
  4. 4. What is Digital Transformation?
  5. 5. What is Digital Transformation? Digital Transformation is the approach by which enterprises drive changes in their business models and ecosystems by leveraging digital competencies.
  6. 6. Three Pillars of Digital Transformation Customer Experience Operational Process Business Model Digital Capabilities
  7. 7. Operational Process Customer Experience Operational Process Business Model Digital Capabilities Digital transformation allows organizations to rapidly respond to changing conditions. EXAMPLE: Video conferencing has reduced the need to travel for in-person meetings.
  8. 8. Business Model Customer Experience Operational Process Business Model Digital Capabilities Digital transformation allows organizations to expand into new markets. EXAMPLE: Brick-and-mortar stores open e- commerce site.
  9. 9. Customer Experience Customer Experience Operational Process Business Model Digital Capabilities Digital transformation allows organizations to adapt to customers’ changing needs. EXAMPLE: Mobile banking apps allow customers to access their account without a teller.
  10. 10. Digital Capabilities: The Foundation Customer Experience Operational Process Business Model Digital Capabilities Digital capabilities support all three pillars. They are the fundamental building block for a digital transformation.
  11. 11. Current Situation
  12. 12. Inconsistent Data = Lost Business Revenue { } 73%Consumers say product information is their #1 criteria when selecting products.* *UPS Pulse of the Online Shopper, 2015 #1Cause of shopping carts abandoned is due to poor product information.* *Why Online Retailers Are Losing 67.45% of Sales and What to Do About It, 2013 $284 BillionReturned merchandise to online retailers.* *UPS Pulse of the Online Shopper, 2015
  13. 13. Technology Paradigm “Most companies are likely to need DAM, PIM and CMS capabilities. They will likely need more than one vendor supporting these requirements.” • Invest in DAM solutions for cross-enterprise digital assets • Invest in marketing solutions to manage marketing assets • Invest in CMS to manage content across digital channels
  14. 14. Integrate disparate applications •PIM, DAM, CMS and E-commerce Multiple user interfaces Challenging business processes High IT support costs The Status Quo
  15. 15. Victim of the Status Quo - Gogo Using a third party for product information management Third party was not flexible or scalable and expensive Legacy system unable to support growth initiatives Considered building a custom app to meet their needs
  16. 16. Victim of the Status Quo – Fortune 500 CPG Acquired brand websites running independently Poor integration between legacy PCM and brand sites Teams of people required to make content updates Legacy ecosystem limited marketing opportunities
  17. 17. Disrupting the Status Quo
  18. 18. The Wait is Over!
  19. 19. PIMCORE
  20. 20. MULTIPLE CHANNELS We always have to deliver data to different output channels. SINGLE USER INTERFACE We always have to create an awesome user experience. TIME-TO-MARKET We always have to adapt to the market and the customer needs. CONSISTENT DATA We always have to manage and integrate multiple master data. DELIVER FAST PRODUCTS CONTENT CUSTOMERS ORDERS DESKTOP PRINT MOBILE/APP DIG. SIGNAGE DATA FEEDS SOCIAL ASSETS UGC COMMERCE MOBILE CONTENT COMMUNITY INTEGRATION USABILITY ADOPT FAST INTEGRATE The Digital Transformation Enabler
  21. 21. Pimcore – The Needed Stack DIGITAL ASSET MANAGEMENTt PRODUCT INFORMATION MANAGEMENT WEB CONTENT MANAGEMENT E-COMMERCE ONLINE SHOP
  22. 22. DIGITAL ASSET MANAGEMENT PRODUCT INFORMATION MANAGEMENT WEB CONTENT MANAGEMENT E-COMMERCE ONLINE SHOP Pimcore – The Needed Stack
  23. 23. MANAGE AND INTEGRATE ANY DIGITAL INFORMATION STRUCTURE D, UNSTRUCTU RED, ASSETS COMBINE, RELATE, EXTEND & AGGREGAT E READY FOR ANY OUTPUT CHANNEL SOLID FRAMEWO RK FOR DEVELOPE R AWESOME API TO DEVELOP GREAT APPS 1 2 3 45 Pimcore – The Vision
  24. 24. Pimcore Platform CMS/WCM Digital Asset Management PIM, DAM & MAM Targeting & Personalization E-Commerce Marketing & Campaigning Customer Experience & Engagement Multichannel & Web-to-Print
  25. 25. Pimcore Platform CMS/WCM Digital Asset Management PIM, DAM & MAM Targeting & Personalization E-Commerce Marketing & Campaigning Customer Experience & Engagement Multichannel & Web-to-Print
  26. 26. Pimcore Platform CMS/WCM Digital Asset Management PIM, DAM & MAM Targeting & Personalization E-Commerce Marketing & Campaigning Customer Experience & Engagement Multichannel & Web-to-Print
  27. 27. Pimcore Platform CMS/WCM Digital Asset Management PIM, DAM & MAM Targeting & Personalization E-Commerce Marketing & Campaigning Customer Experience & Engagement Multichannel & Web-to-Print
  28. 28. Department Production or Buying Digital Transformation Use Case SEO SEM ANALYTICS CI UX & USABILITY MULTI-CHANNEL RETAIL CONVERSIONS SOCIAL MEDIA CUSTOMER CARE WEB-2-PRINT NEWSLETTER & CRM B2C E-COMMERCE B2B E-COMMERCE RETURN MANAGEMENTFINDER SALES TOOLS 1:1 STABILITY SECURITY PERFORMANCE INTEGRATION INTERFACES DATA QUALITY DIGITAL ASSETS ATTRIBUTES TAGGING ANALYTICSCHANNEL MANAGEMENT ANALYTICSDATA QUALITY KNOWLEDGE BASE ASSISTANTS TIME-TO-MARKET TIME-TO-MARKET TIME-TO-MARKET TIME-TO-MARKET FLEXIBILITY DATA Department Product Management Department Sales Department Marketing Department IT
  29. 29. How does changing our digital strategy help our digital transformation?
  30. 30. First: Streamline IT Ecosystem More Components = Heterogeneous IT THINGS BREAK MORE EASILY TIME-TO-MARKET IS BAD QA = SUCKS
  31. 31. Pimcore Platform CMS/WCM Digital Asset Management PIM, DAM & MAM Targeting & Personalization E-Commerce Marketing & Campaigning Customer Experience & Engagement Web-to-Print
  32. 32. Compelling Event eg. New product, updated price, new market Second: Business Process Reengineering
  33. 33. Compelling Event eg. New product, updated price, new market Single User Interface Marketing Promotions Product Descriptions Web Content Updates Customer Experience
  34. 34. Third: Unified Data No Single Integrated Multiple Digital Platforms 39% 14% 47% “Data integration is the biggest challenge in setting up our digital services.” * MIT Center for Digital Business and Capgemini Consulting
  35. 35. Consolidated Platform for Digital Transformation Cloud-based consolidated platforms are fundamental for digital transformatio n. Generate a common view of customers and products. Enable more multi-channel interactions.
  36. 36. Integration vs. Consolidated Platform Integrated Platforms vs. Consolidated Platforms
  37. 37. Fourth: Respond to New Business Opportunity Customer Engagement E-Commerce Cross Sell & Upsell Responsive
  38. 38. Fifth: Business & IT Integration with DevOps “Business and IT integration is crucial for success because many business transformations are enabled by technology.” “With a shared understanding, IT executives help to meet business goals and business executives listen to innovative IT suggestions.”
  39. 39. Outcomes of a Successful Digital Transformation
  40. 40. Gogo’s Results Pimcore eliminated the need to build a custom app Now have the required flexibility and scalability Own the IP because Pimcore is open source Now have technology platform to meet business needs
  41. 41. Consumer Good Company’s Results PCM and all brand sites consolidated on single platform Single user interface for all applications Increasing productivity and lower IT O&M costs Pimcore enabling new strategic marketing initiatives
  42. 42. What’s in it For You? Business Benefits • Boost sales • Improve customer loyalty, higher TCV • Increase productivity • Better customer experience • Enhanced brand reputation • Create company culture the encourages creativity and innovation • Extending market reach of organization IT Benefits • Streamlined operations, lower O&M costs • Simplified ecosystem • Speed up development of products and services • Cloud services and DevOps
  43. 43. Q & A QUESTIONS? www.OSSCube.com info@OSSCube.com 1-888-967-7282 www.Pimcore.org info@pimcore.com +43 662 876 60 62 30
  44. 44. Thank You

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