'Going International with Magento' explains the different aspects and the real complexity of Online Retailers going international while remaining local in each market. It was presented at the London Magento meet-up on the 20/03/2013.
Getting the set-up right from the start is paramount. The complexity increases significantly and operational excellence is a must, at any level within the organisation, if the Online retailers want avoid mild headaches to become migraines.
Osvaldo is currently founder and CEO of Elastera - www.elastera.com, a cloud-based Platform as a Service for Magento e-commerce sites. He was co-founder and CTO at Venda, pioneer of SaaS e-commerce, and of several Online Retailers such as Alexandalexa and Yoox.