Hospitality & Social Media - Where is the money ?

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Hospitality & Social Media - Where is the money ?

  1. 1. Hospitality & social media: Wheres the money? Clo Willaerts (@bnox) Flanders Expo, 23 Nov 2011
  2. 2. Hospitality industry Englishman in the Campagna by Carl Spitzweg
  3. 3. Online = empowered travellers self booking & comparison engines
  4. 4. Online = empowered travellers peer reviews
  5. 5. Online = empowered travellers peer hospitality
  6. 6. Facebook.com/TravelChannel what is the role of guidebooks?
  7. 7. 44%plan on using their mobile phone orsmartphone more as a travel resource during trips in 2012 Source: TripAdvisors 2011 travel trends survey of more than 2,700 US travellers what is the role of guidebooks?
  8. 8. Museum of LondonsStreetmuseum iPhone app what is the role of guidebooks?
  9. 9. Social media darling KLM
  10. 10. Queensland tourism board islandreefjob.com
  11. 11. Travel = storytelling http://www.levisroadwear.com/my/
  12. 12. Pure funchromaroma.com a new game for London
  13. 13. But wheres the money?
  14. 14. Trend 1/3:Transparancy & open data Tripadvisor: cities Ive visited app
  15. 15. Trend 1/3:Transparancy & open data
  16. 16. Case 1/3:Crowdsourced map of NY Crowdsourced map of NY http://bit.ly/privatePublic
  17. 17. Tactic 1/3:Trusted filter + sharing http://europe.eurostar.com/
  18. 18. Trends 2/3:speed & instant gratification youtube.com/watch?v=aXV-yaFmQNk
  19. 19. Case 2/3:mobile, mobile, mobile Marvin Gayes Midnight Love app
  20. 20. Tactic 2/3:last minute deals
  21. 21. Tactic 2/3:last minute deals -> flightbot
  22. 22. Trend 3/3:trust & social graph Canadian musician Dave Carroll
  23. 23. Trend 3/3:trust & social graph find your local guide
  24. 24. Trend 3/3:trust & social graph peer recommendations
  25. 25. Case 3/3:twitter.com/RSHotel facilitating guest communities
  26. 26. Case 3/3Facebook.com/sevenhotelparis 22.743 fans! fans only content & offers
  27. 27. Case 3/3:JetBlue & loyalty JetBlue GoPlaces app (loyalty)
  28. 28. Tactic 3/3:customer care = concierge
  29. 29. Final tips1) be findable2) be likeable3) be shareable
  30. 30. Thank you very much!http://www.slideshare.net/bnoxClo.willaerts@sanomamedia.be

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