Omidyar Network and the Omidyar Network logo are trademarks of Omidyar Network. Other trademarks are the property of their respective owners. 1Open Data Business ModelsMontevideo, Uruguay24 June 1980
Definitions:Big Data = “Everything that can’t fit into an Excel spreadsheet.”Open Data = Abides by the 8 Principles of Open DataBig Data = Private sector data about customersOpen Data = Public sector data about servicesComplementary:• Yelp• CloudMade• Nike+• Waze• Everyblock
• Data = Information ≠ Knowledge• Knowledge: Informs decisions• in info + in choice = in anxietyOpen Data Business Theorems:People & institutions are willing to pay to reduceanxiety and gain competitive advantage.
Observations• You don’t need a business plan to get started, but you either need amassive user base or a revenue model to attract serious funding• Human capital is important. Recruit top-rate engineers and statisticians. (Goto math departments at universities.)• Gaining access to data could require working with and/or againstgovernment (Brightscope filed 50 FOI requests).• Take advantage of social nextworks (Facebook Connect, etc.)• Be the first to examine ethical questions: Privacy, inequality• Exploit niche markets (moms, handicapped, cyclists)