Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

PMsphere & Touch360 user centered product innovation workshop

1,033 views

Published on

Highlights of the topics we will discuss in the workshop on March 22-23 in Tel-Aviv.

  • Be the first to comment

PMsphere & Touch360 user centered product innovation workshop

  1. 1. © Touch360 and PMsphere. All Rights Reserved.User-CenteredProduct InnovationIsrael WorkshopMarch 2011Introduction
  2. 2. © Touch360 and PMsphere. All Rights Reserved.We structured our How to get Inspirations from theworkshop around the 3i outside and inside and feed them into Insights and Innovations.framework:Insights,Inspirations, InspirationInnovation. Insight Innovation What are Insights beyond How to turn Insights and knowledge and how they are fed Inspirations into innovations. and feed Inspirations and Innovations.
  3. 3. The big picture © Touch360 and PMsphere. All Rights Reserved.
  4. 4. © Touch360 and PMsphere. All Rights Reserved. Developer perspective: User perspective: Key components Key product attributesRelationships:• size conflict• UI compatibility• mutual enhancement kbd. usability apps coverage screen service design audio functions comm. portability package Mapping
  5. 5. © Touch360 and PMsphere. All Rights Reserved. Context How the design matches, statically or dynamically, the various contexts of the product use. Needs, wants, aspirations How the design matches,How the design matches, statically or dynamically,statically or dynamically, function the culture it serves.the various contents theproduct provides. Design
  6. 6. © Touch360 and PMsphere. All Rights Shmueli © Shimon Reserved.Product Experience:The meaningful perceptions, knowledge (thoughts), and emotions westore in our memories as a result of interacting with products Knowledge: the facts about the motorcycle, the date when I bought it…
  7. 7. Insights © Touch360 and PMsphere. All Rights Reserved.
  8. 8. WhatSource: www.contextresearch.com © Touch360 and PMsphere. All Rights Reserved.
  9. 9. © Touch360 and PMsphere. All Rights Reserved.Research: what’s your point? Insight basic optimal fancy investment misleading wasteful
  10. 10. © Touch360 and PMsphere. All Rights Reserved.Ethnography Post-context self-report Immersion In-context (passive/active) Observation self-report • Self-report • Interviews • Observations Participation • contextual interviews • task observations • shadowing researcher subject
  11. 11. Inspirations © Touch360 and PMsphere. All Rights Reserved.
  12. 12. © Touch360 and PMsphere. All Rights Reserved.What is storytelling?There are many ways to tell a story (writing, video,poetry, etc.) and sometime they are implicit and needsome effort on the part of the “listener” “we went to Paris” “we love art”
  13. 13. © Touch360 and PMsphere. All Rights Reserved.Process Overview Introduce Storytelling product-related Story refinements interactions “Donna B. is a busy mother of two Introduce product-related interactions teenagers, the wife of Dan, and a 1. Chief retells the story marketing executive at... 2. Members identify insertion of media (sound, video, “When she entered the mall, Christmas conversations) to the story music was blasting everywhere... She turned around, and there was her... Record the story and make sure you also record it The Starbucks store was quite crowded and noisy, but they managed to find a place to sit. She pulled out her iPad and showed Ron a movie she took in her last vacation with Dan and the kids in Greece... “Donna’s phone was ringing, but she could not hear anything. It was her daughter Janna calling from school, but...
  14. 14. Innovation © Touch360 and PMsphere. All Rights Reserved.
  15. 15. © Touch360 and PMsphere. All Rights Reserved.Creative processes (more realistic view) Who: Integrated team, individuals, random assemblies... Where: Anywhere...
  16. 16. © Touch360 and PMsphere. All Rights Reserved. The group brain • Resources • Prioritizations • Data interpretation • Strategies • Marketing research Attention • Customer inputs resources • External knowledge Sensory Decision and ResponseStimuli Perception processing response Execution Working Memory • Managerial decisions • Cultures and sub-cultures • Company history • Success • Failure Long-term • Current agenda • Past ideas Memory • Strategies/Missions/Visions
  17. 17. © Touch360 and PMsphere. All Rights Reserved. 1Break down product to functional blocksand identify secondary functions andattributes contact 2 voltaic Generalize/abstract all elements: cell - Replace pro lingo - Generalize functions (how → what) contact interface voltaic cell 3 Apply templates to functions, attributes, relationships. interface interface interface container Juice interface
  18. 18. Design Thinking © Touch360 and PMsphere. All Rights Reserved.
  19. 19. © Touch360 and PMsphere. All Rights Reserved.Rasmussen’s taxonomy of behavior Rasmussen’s (1983) taxonomy of behavior: – Skill-based - uses rote knowledge. – Rule-based - uses propositions. – Knowledge-based - uses mental models.
  20. 20. © Touch360 and PMsphere. All Rights Reserved.The spaces of innovation Emotional Innovation Experience Innovation Business (Viability) Process Innovation People (Desirability) Technology (Feasibility) Functional Innovation
  21. 21. © Touch360 and PMsphere. All Rights Reserved.User-Centered Product InnovationShimon Shmueli E: shimon@touch360.comOsnat Niv-assa E: osnat@pmsphere.comRuti Melamed Shneorson E: ruti@pmsphere.comwww. pmsphere.comTel-Aviv, IsraelE: info@pmsphere.comwww.touch360.comPortland, Oregon, USAP: +1 (503) 451-0360E: info@touch360.com

×