The primary objective of content writing for medical SEO is to improve the page rank of your
medical website on search engine result pages (SERPs). Content that is search engine optimized
will enhance your medical website's online presence. Website page content, article writing, press
releases, newsletters, brochures and flyers, medical education content, blogs, content rewriting,
product pages, social media writing, content for PowerPoint and video presentations are some of
the SEO copywriting solutions.
In this article, we will discuss some dos and don’ts of content writing that will help you create
material that will impress your readers as well as search engines. This in turn will help to get your
website ranked high in popular search engines.
Dos for Medical SEO Content Writing Services
Always include relevant content on your web page. Content should be reliable, unique,
reader-oriented and original. Also, try to keep the content short and simple.
The title should be catchy, short and precise
Use keywords in your article title
Adopt the pyramid structure when writing
Use bulleted lists instead of writing in paragraphs
Focus on the structure and format of the content
Focus on keyword density
Use a keyword for the URL if it is relevant for your site content
Include title and subheading
Include live links to your website
Try to use targeted keywords in side headings/subheadings
Proofread your content for spelling/grammatical mistakes
Don’ts of Medical SEO Copywriting Services
Do not create content focusing only on optimization. Always try to write content that can
impress readers. Only relevant, informative and quality content always gets noticed by
search engine bots.
Do not overuse keywords in the web page. Sufficient use of keyword is fine, but it does not
mean that the content must be overstuffed with keywords. If you try to fool search engines
by stuffing keywords in the content, your website will be banned for keyword spamming.
Most of the SEO companies prefer using a keyword density of 0.5-5%.
Never employ your content merely as a platform for promoting your healthcare products
Breach of copyright – Plagiarism is a crime. Infringing other entity’s content is
labeled as a theft.
These dos and don’ts will help you create quality content for your medical website. A
reliable provider of effective content writing and medical SEO services can surely
help boost your website’s search engine ranking position and bring you more
qualified and targeted visitors.