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Articulo "Ciudades Azules: Generamos la Economía del Futuro"

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Articulo "Ciudades Azules: Generamos la Economía del Futuro" / Blog ECO-BUSINESS: Noticias - Escenario de la Industria
Integrative Design, con sede en Singapur. planea lanzar la primera edición del Índice de Ciudades Azules en Singapur para redefinir cómo deben trabajar las ciudades sostenibles para impulsar la economía del futuro.

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Articulo "Ciudades Azules: Generamos la Economía del Futuro"

  1. 1. Ciudades Azules: Generamos la economía del futuro ECO-BUSINESS: Noticias - Escenario de la Industria Integrative Design con sede en Singapur planea lanzar la primera edición del Índice de Ciudades Azules en Singapur para redefinir cómo deben trabajar las ciudades sostenibles para impulsar la economía del futuro Integrative Design Singapur - El equipo de Integrative Design con sede en Singapur (de izquierda a derecha), Genoff Rodin , Rosie Helson , Sarah- Jane Sherwood y Nigel Grier . Imagen : Integrative Design El nuevo emprendimiento de Singapur Integrative Design es una idea original de dos expertos en sostenibilidad de Australia, Rodin Genoff y Nigel Grier, quienes en conjunto tienen vasta experiencia en la aplicación de un enfoque holístico integrador para el diseño de soluciones para edificios e industrias. El dúo considera que las 'Ciudades Azules' son el próxima gran tema y en tales ciudades , las empresas y los gobiernos llevan la sostenibilidad a un nuevo nivel mediante la transformación de las formas en que trabajan las industrias. Estas ciudades aplican los principios de la Economía Azul del autor Gunter Pauli , que promueven soluciones en las que "lo mejor para la salud y el medio ambiente es lo más barato" y donde no hay desperdicios.. Integral Design es parte del grupo sostenible de empresas especializadas en las áreas de consultoría en sostenibilidad, la ejecución de proyectos y financiación . Genoff, quien es el jefe global de la estrategia y desarrollo de negocios de ID, es un " experto en desarrollo de clusters" conocido por desarrollar estrategias empresariales para la integración de oportunidades de negocios e inversión en diferentes industrias. Él ayudó previamente a la OCDE en París a preparar
  2. 2. un estudio sobre los indicadores de Desarrollo Verde para medir el crecimiento . Genoff , quien también es director general de Rodin Genoff & Associates, trabaja con gobiernos e industrias de Australia y de Suecia en el desarrollo de clusters de ingeniería y minería. También trabaja con el Hub del Norte, grupo de energía eólica de Dinamarca situado en Aalborg. Grier, presidente ejecutivo de la empresa, se considera un ecologista , empresario e ingeniero que ha trabajado en el norte de Australia y en Asia durante 15 años. Anteriormente estableció la práctica Zingspace, para el diseño y gestión de proyectos multidisciplinario en Australia, que integra las disciplinas de diseño arquitectónico y de ingeniería con la construcción y la gestión operacional. El dúo habla a Eco- Business sobre lo que define una "Ciudad Azul" y por qué decidieron instalarse en Singapur. Cuéntenos más acerca de estas 'Ciudades Azules' . ¿Qué las define? RG: Es importante comenzar diciendo que las Ciudades Azules no son competidoras de las Ciudades Verdes, sino la siguiente etapa en su desarrollo. Piense como si fuera el próximo cinturón en las artes marciales - seguirán utilizando las habilidades de su cinturón anterior, pero los nuevos conocimientos que han adquirido permiten utilizar esos conocimientos de manera más eficiente . Las Ciudades Azules nacen de la Economía Azul, un término que acuñó el autor y empresario belga Gunter Pauli en 1994. Para citar sus palabras, no importa cómo se llame, pero lo que haga eso es lo importante. Se le puede llamar Economía Verde 2.0, si quieres. La Ciudad Azul tiene las características de una ciudad verde pero las mejora con sistemas , infraestructura y tecnologías de gestión que permiten una forma más inteligente y más eficiente de trabajar . En una Ciudad Azul no hay desperdicios - no sólo como vertimiento de residuos, sino también como pérdida de tiempo y recursos, los gobiernos y las empresas colaboran para compartir inteligencia e innovación, evitando la duplicación de esfuerzos. Se puede ver la diferencia mediante la comparación de la eficiencia y el rendimiento de las empresas y los clusters industriales con sus homólogos de todo el mundo. Por ejemplo, Singapur produce algunos de semiconductores más eficientes del mundo por unidad de energía. A través de un proceso de colaboración y transparencia, las empresas pueden crear más productos y servicios de alta tecnología. Las empresas locales pueden incluso evolucionar en micro- multinacionales como resultado de esta colaboración. Por ejemplo las empresas de ingeniería locales pueden crear nuevas joint ventures para dirigirse a nuevos mercados mediante la incorporación de diseño industrial, capacidades de software, etc. Este estilo de trabajo atrae inversión y talento local y global. NG: Los valores que sustentan las Ciudades Azules son la confianza y la integridad. Estamos hablando de una sociedad altamente colaboradora, donde las empresas y las personas están haciendo cosas para que los demás mejoren su calidad de vida, no se trata sólo de transacciones financieras.
  3. 3. Con demasiada frecuencia las soluciones sostenibles pueden también tener consecuencias no intencionales. La compañía que comenzó Pauli - Ecover - por ejemplo, empleaba el uso de aceite de palma como una alternativa ecológica de productos químicos sintéticos tóxicos no biodegradables en los detergentes domésticos. Pero el ingrediente fue asociado a la deforestación también en Borneo, así Pauli abordó estas cuestiones de la cadena de suministro y empezó a usar sólo productos de origen sostenible y comenzó a diseñar los principios relacionados con el pensamiento de la Economía Azul . Se ve en cada paso de la solución para eliminar estas consecuencias involuntarias como se crean nuevos flujos de ingreso y beneficios para la comunidad. ¿Puede nombrar algunos ejemplos de ciudades que Usted consideran 'azules' ? RG: Creemos que ciudades como Singapur y Copenhague tienen el mayor potencial para convertirse en ciudades azules. Tienen los ingredientes esenciales, como altos niveles de colaboración y cohesión social. Ambos países cuentan con abundantes recursos naturales aunque exportan su energía renovable y soluciones de diseño industrial y de software al mundo. Su ventaja competitiva es el alto nivel de colaboración. Esto alienta la interacción social y empresarial para involucrar a los ciudadanos y las empresas para hacer el trabajo de transformación que produce sociedades más felices, más sanas y más productivas. Singapur se ha ganado la reputación de ser uno de los hubs de liderazgo mundial en innovación e inversión, mientras que Copenhague está clasificada como una de las ciudades más verdes del mundo, en uno de los países más felices del mundo. Creemos que los ecosistemas de ciudades azules se logran mediante la interacción de la dinámica de clusters. Por ejemplo , en Singapur presenciamos importantes reservorios de conocimiento y de know-how, en clusters de alto rendimiento tales como ciencias de la vida , electrónica y tecnologías limpias. El desafío es desarrollar también conectividad horizontal entre estos clusters donde emocionantes nuevos productos y servicios puedan ser desarrollados de manera colaborativa. Es por esto que el futuro luce tan interesante. Imagine empresas de visualización de datos colaborando con empresas de software, electrónica, comunicaciones y materiales inteligentes para crear la próxima generación de proyectos de edificaciones y construcciones inteligentes. NG: Una Ciudad Azul crea el ambiente y el ecosistema innovador en torno a este tipo de empresas y competencias diferentes para liberar este potencial social y de mercado que a menudo yacen encerrados en silos de la industria tradicional. Usted dice que Integrative Design planea un Foro de Ciudades Azules en algún momento del próximo año y que lanzará el índice de Ciudades Azules . ¿Puede decirnos algo más? NG: El Foro de las Ciudades Azules se llevará a cabo en la semana de la Cumbre Mundial de Ciudades que se realizará en Singapur el próximo año para promover la sostenibilidad y el "pensamiento azul ' en el espacio de las ciudades.
  4. 4. El foro será una oportunidad para que los participantes se involucren en el desarrollo del Índice de Ciudades Azules, construyan alianzas , amplíen sus capacidades y entiendan cómo operar en el 'mercado de las ciudades azules'. También estamos produciendo un informe especial en el que se presentarán los asistentes. El foro tiene como objetivo apoyar a Singapur con inversión extranjera directa y el despegue de micro- empresas multinacionales . RG: Hemos desarrollado una arquitectura global para el Índice de Ciudades azul y estaremos buscando ideas de expertos durante y antes del foro, para que las ciudades puedan adaptar el índice a sus propias necesidades particulares . El índice se basará en el trabajo del Índice FTSE 4Good, y toma los criterios utilizados para desarrollar el Premio Capital Verde Europea . Vamos a evaluar indicadores, tales como la habitabilidad y el bienestar, para asegurar que se consideren todos los elementos de la Economía Azul. Esto implicará la alteración de un número de indicadores y la adición de indicadores tales como densidad del cluster industrial, ecosistemas libres de desperdicios y lo que llamamos Inteligencia de Ciudad Azul. NG: Muchos de estos indicadores han sido capturados en el pasado en los silos. Ellos no han sido recogidos en su totalidad para obtener una visión completa de la salud y la resiliencia económica de las ciudades. Eso es lo que el Indice Azul logrará. ¿Por qué realizarlo en Singapur? RG: Hemos elegido a Singapur porque creemos que está lista para dar el siguiente paso en convertirse en una Ciudad Azul. Singapur tiene tantas cosas que pasan en el espacio de la sostenibilidad. Ya es un hub global de inversión y conocimiento y una ciudad inteligente del siglo 21 debido a su estructura, tamaño, densidad y diversidad de su actividad industrial. Queremos invitar a los interesados a contribuir en la metodología y el marco que apoya este nuevo pensamiento azul . Esto nos obliga a pensar en nuevas soluciones más allá de sólo el reverdecimiento y la reducción de las emisiones de carbono. NG: Un indicador de la Ciudad Azul es la transparencia y la integridad. Singapur es relativamente buena en algunas áreas y pobre en otras . Por ejemplo, el país cuenta con el mejor portafolio de edificios verdes, pero lo que falta es transparencia acerca de cómo se están desempeñando los edificios verdes en funcionamiento . Así que para que Singapur figure en los primeros puestos en consumo de recursos y energía en construcciones, tiene que ser más transparente en la divulgación de los resultados de estos edificios y sistemas. La Tecnología, la gobernanza y los sistemas deben aplicarse en esto, lo cual es una de las cosas que el índice le ayudará a definir . ¿Cuál es la relación entre Integrative Design y las ciudades azules? ¿Qué es lo que la compañía espera lograr? NG : Somos un negocio de ingeniería, diseño y gestión de proyectos del lado del cliente. ID es la próxima ola de innovación en metodología de diseño y utiliza una metodología colaborativa. Muy simplemente, significa más tiempo dedicado por el equipo inicialmente en el proceso de diseño para considerar el desempeño operacional del proyecto, mientras que los métodos tradicionales
  5. 5. emplean el 10 por ciento del tiempo del proyecto en la fase de concepción del proyecto. ID toma más tiempo, y al hacerlo, los objetivos del proyecto se hacen más claros y se requiere menos esfuerzo de diseño en las etapas tradicionalmente más intensas. Como resultado, el proceso de diseño se hace más corto, normalmente hay menos conflictos y errores y el equipo del proyecto está más alineado con los objetivos del proyecto. También significa a menudo haya una reducción en gastos de capital de entre cinco y 12 por ciento y una reducción de los gastos operativos de más de 50 por ciento. Los edificios verdes en Singapur deberían costar menos , no más que edificios de diseño tradicional, al trabajarse a través de un proceso de diseño integral. Estas formas inteligentes , eficientes y rentables de trabajo son parte del ADN de una Ciudad Azul . El East Campus del United World College en Tampines El United World College del Sudeste de Asia, el campus de Tampines, se entregó mediante un enfoque integrador de diseño y es una instalación ejemplar, que logró la BCA Green Mark Platinum. También está logrando un alto rendimiento en el funcionamiento y la gestión ha sido transparente en la forma como se entregó el proyecto y en la divulgación de sus resultados operativos, disponibles en línea. Proyectos como estos son "proyectos de una Ciudad Azul . RG: En el proceso de diseño integral, promovemos el intercambio de inteligencia para crear productos de mayor rendimiento y soluciones para nuestros clientes y partes interesadas. NG En última instancia, somos hacedores . Hacemos proyectos y nos vemos a nosotros mismos como catalizadores que desarrollan nuevos modelos de negocio. FUENTE: http://www.eco-business.com/news/blue-cities-powering-future-economy/ TRADUCCION LIBRE: Oscar Ayala A.
  6. 6. News / Industry Spotlight Blue Cities: Powering the future economy Singapore-based Integrative Design plans to launch the inaugural Blue Cities Index in Singapore to redefine how sustainable cities should work to power the future economy Integrative Design Singapore - The team at Singapore-based Integrative Design, (from left) Rodin Genoff, Rosie Helson, Sarah-Jane Sherwood and Nigel Grier. Image: Integrative Design New Singapore start-up Integrative Design is the brainchild of two Australian sustainability experts, Rodin Genoff and Nigel Grier, who together have a wealth of experience in applying a holistic, integrative approach to designing solutions for buildings and industries. The duo believes that ‘Blue Cities’ are the next big thing and in such cities, businesses and governments take sustainability to a new level by transforming ways that industries work. These cities practice the principles of author Gunter Pauli’s Blue Economy, which promotes solutions where “the best for health and the environment is cheapest” and where there is no waste. Integrative Design is part of the be sustainable group of companies specialising in the areas of sustainability consulting, project implementation and financing. Genoff, who is Integrative Design’s global head for strategy and business development, is a ‘cluster development expert’ known for developing business strategies for integrating business and investment opportunities across different industries. He had previously helped the OECD in Paris prepare a study on developing green indicators to measure growth. Genoff, who is also managing director of Rodin Genoff & Associates, works with Australia and Sweden’s governments and industries on
  7. 7. developing engineering and mining clusters. He also works with Hub North, Denmark’s wind energy cluster located in Aalborg. Grier, the firm’s chief executive, considers himself an ecologist, engineer and entrepreneur who has worked in Northern Australia and Asia for 15 years. He formerly set up Australian-based multidisciplinary design and project management practice Zingspace, which integrates the design disciplines of architecture and engineering with construction and operational management.
The duo speaks to Eco-Business about what defines a ‘Blue City’ and why they chose to set up in Singapore. So tell us more about these ‘Blue Cities’. What defines them? RG: It is important to begin by saying that blue cities are not a competitor to green cities, they are the next stage in development. Think of it as the next belt in martial arts - you still retain the skills from your previous belt but the new knowledge you have acquired enables you to use those skills more efficiently. Blue cities are borne out of the Blue Economy, a term that Belgium author and entrepreneur Gunter Pauli first coined in 1994. To quote him, it doesn’t matter what it is called but what it does that’s important. You can call it Green Economy 2.0 if you like. A blue city takes the features of a green city and improves them with systems, infrastructure, technologies and governance to enable a smarter and more efficient way of working. In a blue city there is no waste - not just landfill waste but also no waste of time and resources, as businesses and governments collaborate to share intelligence and innovation, avoiding duplication of efforts. You can see the difference by comparing the efficiency and performance of individual companies and industry clusters with its counterparts globally. For example, Singapore produces some of the world’s most efficient semiconducters per unit of energy. Through a process of collaboration and transparency, companies can create more high-tech products and services. Local businesses can even evolve into micro-multinationals as a result of this collaboration. For example, local engineering companies can create new joint ventures to target new markets by bringing in industrial design, software capabilities etc. This style of working attracts local and global investment and talent. NG: The values underpinning blue cities are trust and integrity. We’re talking about a highlycollaborative society where companies and people are doing things for each other to improve quality of living, it’s not just about financial transactions. All too often, sustainable solutions can also have unintended consequences. The company Pauli started - Ecover - for example, used to use palm oil as an environmentally-friendly alternative to toxic, non bio-degradable, synthetic chemicals in household detergent. But the ingredient was also linked to deforestation in Borneo, so Pauli addressed these supply chain issues and started using only sustainably sourced products and began designing the principles around Blue Economy
  8. 8. thinking. It looks at each step of the solution to remove these unintended consequences while creating new revenue streams and benefits to the community. “The values underpinning blue cities are trust and integrity. We’re talking about a highlycollaborative society where companies and people are doing things for each other to improve quality of living, it’s not just about financial transactions. Can you name some examples of cities you think that are ‘blue’? RG: We believe cities like Singapore and Copenhagen have the biggest potential to become blue cities. They have the essential ingredients, such as high levels of collaboration and social cohesion. Both countries do not have abundant natural resources yet they export their renewable energy, industrial design & software solutions to the world. Their competitive advantage is the high level of collaboration. This encourages social and entrepreneurial interaction to engage citizens and businesses to do transformative work that produces happier, healthier and more productive societies. Singapore has earned a reputation as one the world’s leading innovation and investment hubs, while Copenhagen is ranked as one the world’s greenest cities, in one of the world’s happiest countries. We believe blue city ecosystems are driven through the interaction of cluster dynamics. For example, in Singapore we witness deep reservoirs of knowledge and knowhow, in high performance clusters like life sciences, electronics and cleantech. The challenge is to also develop horizontal connectivity between these clusters where exciting new products and services can be developed collaboratively. This is why the future is so interesting. Imagine data visualisation companies collaborating with software, electronics, communications and smart materials companies to bring to life next generation intelligent building and construction projects. NG: A blue city creates the innovative environment and ecosystem around such different companies and competencies to release this social and market potential which is often locked up in traditional industry silos. You say Integrative Design is planning a Blue Cities Forum sometime next year and will launch a Blue Cities index. Can you tell us more? NG: The Blue Cities Forum will take place in the week of the World Cities Summit in Singapore next year to advance sustainability and ‘blue thinking’ in the cities space. The forum will provide an opportunity for participants to be involved in developing the Blue Cities Index, to build partnerships, extend capabilities and to understand how to operate in the ‘blue cities market’. We are also producing a special report in which the attendees will be featured. The forum aims to support Singapore with foreign direct investment and spin-off micro-multinationals.
  9. 9. RG: We have developed an overarching architecture for the Blue Cities Index and will be seeking expert insights, prior to and during the forum, so that cities can adapt the index to their own unique requirements. The index will build on the work of the FTSE 4Good Index, and take the criteria used to develop the European Green Capital Award. We will assess indicators, such as liveability and wellness, to ensure that all elements of the Blue Economy are considered. This will involve altering a number of indicators and adding indicators such as industry cluster density, waste free ecosystems and what we are calling Blue City Intelligence. NG: Many of these indicators have been captured in the past in silos. They have not been gathered as a whole to gain a complete view of the health and economic resilience of a city. That is what the Blue Index will achieve. “We will assess indicators, such as liveability and wellness, to ensure that all elements of the Blue Economy are considered. This will involve altering a number of indicators and adding indicators such as industry cluster density, waste free ecosystems and what we are calling Blue City Intelligence. Why hold it in Singapore? RG: We’ve chosen Singapore because we believe that it is ready to take the next step in becoming a Blue City. Singapore has so much going on in the sustainability space. It’s already a global investment and knowledge hub and an intelligent, 21st century city because of its structure, size, density and diversity of industrial activity. We want to invite partners to contribute to the methodology and framework that supports this new blue thinking. It requires us to think about new solutions beyond just greening and reducing carbon emissions. NG: One indicator of a blue city is transparency and integrity. Singapore is relatively good in some areas and poor in others. For instance, the country has the best portfolio of green buildings, but what’s lacking is transparency in how the green buildings are performing when in operation. So for Singapore to rank highly for resource and energy consumption in building, it needs to be more transparent in disclosing the performance of these buildings and systems. Technology, governance and systems need to be applied here and this is one of the things the index will help to define. What’s the link between Integrative Design and blue cities? What does the company hope to achieve? NG: We’re a client-side engineering, design and project management business. Integrative design is the next innovation wave in design methodology and uses a collaborative methodology. Very simply, it means more time is spent by the whole team upfront in the design process to consider the operational performance of the project, whereas traditional methods will spend 10 per cent of a project’s time in the concept stage. ID takes more time upfront, and in doing so, project goals become clearer and less design effort is required at the traditionally more intense stages.
  10. 10. As a result, the design process becomes shorter, there are typically less conflicts and errors and the project team is more aligned to the project goals. It also means that there is often a reduction in capital expenditure of anywhere from five to 12 per cent, and savings of operational expenditure of more than 50 per cent. Green buildings in Singapore should cost less, not more than traditionally designed buildings when delivered through an integrative design process. These intelligent, efficient and cost-effective ways of working are part of a blue city’s DNA. The United World College East Campus at Tampines The United World College of Southeast Asia, Tampines campus, was delivered using an Integrative Design approach and is an exemplary facility, achieving the BCA Green Mark Platinum. It is also achieving a high performance in operation and the management has been transparent in how they delivered the project and in disclosing its operational performance, which is available online. Projects like these are ‘blue city projects’. RG: In the integrative design process, we encourage the sharing of intelligence to create higher performing products and solutions for our clients and stakeholders. NG Ultimately, we are doers. We do projects and we see ourselves as catalysts in developing new business models. SOURCE: http://www.eco-business.com/news/blue-cities-powering-future-economy/

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