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Staying relevant with today’s homebuyers may require a professional makeover and changing the traditional approaches to listing and selling property. Studies show that today’s homebuyers and consumers listen more to one another than they do to marketing messages of advertisers. A similar study found that advertising conducted by a company is acknowledged more by a company’s competition rather than the intended target audience.
Every Broker and Agent must ask themselves what business they are in and whether their traditional idea of “how to be in the real estate business” is still relevant to what the customers want and how does get you to Super from Great to Super!