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Source: The Journal of Real Estate Research
This study examines the eye movements of homebuyers searching for homes for sale on the Internet. Total dwell time (how long a person looks at the photo), fixation duration (time spent at each focal point), which significantly explain someone's opinion of the home and its value. The sections that are viewed first are the photo of the home, the description section, distantly followed by the real estate agent remarks section. AND FINALLY, charm pricing, the marketing technique where agents list properties at slightly less than round numbers, works in opposition to its intended effect and questions the wisdom of using a charm pricing marketing strategy.