The Future of   Online Social Networks:  Theories, Hypothesis,…..  Oscar Ardaiz [email_address] Esteve Almirall, Ramón San...
Today <ul><li>“ Cisco buys Utah Street Networks but not Tribe.net” </li></ul><ul><ul><li>http://www.blogherald.com/2007/03...
Vizster: Visualizing Soc Net <ul><li>http://jheer.org/vizster/  (Univ. California)  </li></ul><ul><li>egocentric </li></ul...
Object-Centered Sociality Theory <ul><li>The fallacy is to think that social networks are just made up of people. They're ...
CLEANER Community Multidimensional Networks  Multiple Types of Nodes and Relationships  (N. Contrator, Univ. Illinois) NCS...
Small-worldness Structural Property <ul><li>Low diameter and </li></ul><ul><li>high clustering: </li></ul><ul><li>Somebody...
Conway’s Law:  Design Networks <ul><ul><li>“ Organizations which design systems are constrained to produce designs which a...
Consumer-Provider-Resource Networks <ul><li>Recommend resources / provider through social networks. </li></ul><ul><li>Repu...
SN for education <ul><li>New educational paradigms: </li></ul><ul><li>Constructivism (learning by doing) </li></ul><ul><ul...
Innovation Networks <ul><li>Open vs. Closed innovation model:  More opportunities for business and innovation through coll...
Tomorrow?? <ul><li>“ The surest way to add value to a network is to connect it to another network” </li></ul><ul><li>(Schr...
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El futuro delas Redes Sociales

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Presentacion en el IGC por Oscar Ardaiz, Ramon Sanguesa y Esteve Almirall

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El futuro delas Redes Sociales

  1. 1. The Future of Online Social Networks: Theories, Hypothesis,….. Oscar Ardaiz [email_address] Esteve Almirall, Ramón Sangüesa {almirall,sanguesa}@lsi.upc.edu Internet Global Conference, Barcelona, 17-Abril-2007
  2. 2. Today <ul><li>“ Cisco buys Utah Street Networks but not Tribe.net” </li></ul><ul><ul><li>http://www.blogherald.com/2007/03/06/cisco-buys-utah-street-networks-but-not-tribenet / </li></ul></ul><ul><ul><li>http :// blogs.alianzo.com / redessociales /2007/03/11/cisco- redessociales </li></ul></ul><ul><li>“ USA Today social redesign - 92% don't like it” </li></ul><ul><ul><li>http:// dondodge.typepad.com / the_next_big_thing /2007/03/ usa_today_socia.html </li></ul></ul><ul><li>Companies runs after contact networks (linkedin, neurona), and friendship networks (friendster, orkut, myspace),….. </li></ul><ul><li>Meanwhile …….. </li></ul>
  3. 3. Vizster: Visualizing Soc Net <ul><li>http://jheer.org/vizster/ (Univ. California) </li></ul><ul><li>egocentric </li></ul><ul><li>community </li></ul><ul><li>linkage </li></ul><ul><li>search </li></ul><ul><li>x-ray 1 </li></ul><ul><li>x-ray 2 </li></ul>
  4. 4. Object-Centered Sociality Theory <ul><li>The fallacy is to think that social networks are just made up of people. They're not; social networks consist of people who are connected by a shared object . (Jyri Engeström, Univ. Helsinki) </li></ul><ul><li>Objects are artifacts of awareness and interaction: </li></ul><ul><ul><li>Photos -> you can meet people in Flickr, </li></ul></ul><ul><ul><li>Videos -> you can meet people in YouTube, </li></ul></ul><ul><ul><li>. </li></ul></ul>From John Thackara: “In the Bubble. Designing in a Complex World.”
  5. 5. CLEANER Community Multidimensional Networks Multiple Types of Nodes and Relationships (N. Contrator, Univ. Illinois) NCSA David Streamflow Analyst Mary CHATS WITH USES Hydrologic Information System Status Report C-U County Hydrologic Dataset AFFILIATED WITH watersheds EXPERT IN River Monitoring Systems Contains as Keyword HUDSON RIVER Hydro DATA DOWNLOADS AUTHOR OF Searches for Keyword Annie
  6. 6. Small-worldness Structural Property <ul><li>Low diameter and </li></ul><ul><li>high clustering: </li></ul><ul><li>Somebody you know knows somebody in Singapour (or anywhere in the world). </li></ul><ul><li>Preferential attachment theory: </li></ul><ul><li>hub nodes connect many people, but.. </li></ul><ul><li>local exchange theory: </li></ul><ul><li>shows variations of link exchange harness produce different degree distributions. </li></ul>Central-periphery network Power-law network Exponential distribution network Drawings from http://www.lsi.upc.es/~jmpujol/public/papers/thesis.pdf
  7. 7. Conway’s Law: Design Networks <ul><ul><li>“ Organizations which design systems are constrained to produce designs which are copies of the communication structures of these organizations”. http://en.wikipedia.org/wiki/Conway's_Law </li></ul></ul><ul><ul><ul><li>Tesna Tool (Univ. Twente) </li></ul></ul></ul><ul><ul><ul><li>Analyse communication, </li></ul></ul></ul><ul><ul><ul><li>Coordinate Allocation in time, </li></ul></ul></ul><ul><ul><ul><li>Software structural problems. </li></ul></ul></ul><ul><ul><ul><li>http://tesnatool.googlepages.com/ </li></ul></ul></ul>Developers Network Modules Network Task Allocation
  8. 8. Consumer-Provider-Resource Networks <ul><li>Recommend resources / provider through social networks. </li></ul><ul><li>Reputation of provider / resources obtained from in-links distributions. </li></ul><ul><li>Coallitions of consumers and clusters of providers created by grouping together nearby nodes. </li></ul><ul><li>Viral marketing detecting centrality nodes. </li></ul><ul><ul><li>Listeners-Bands-Songs </li></ul></ul><ul><ul><li>( mystrands.com) </li></ul></ul><ul><ul><li>Grid Service users </li></ul></ul><ul><ul><li>-providers-resources </li></ul></ul><ul><ul><li>(gridplaza.unavarra.es) </li></ul></ul>
  9. 9. SN for education <ul><li>New educational paradigms: </li></ul><ul><li>Constructivism (learning by doing) </li></ul><ul><ul><li>Wikis: user created content, project based learning,... </li></ul></ul><ul><li>Collaborative Learning (learning in groups): </li></ul><ul><ul><li>Social networking app: connect to experts, create groups of interest, determine hub students </li></ul></ul>MySpace worth $580Millions: “user are university students: Future (& present) high-income consumers, future industry and society leaders” (…stock analyst)
  10. 10. Innovation Networks <ul><li>Open vs. Closed innovation model: More opportunities for business and innovation through collaboration, partnerships, licensing, etc. </li></ul><ul><li>Innovation Networks : how knowledge is transferred, which topologies permit innovation diffusion and value creation, how to create shortcuts for wider and fast innovation. </li></ul>Producer: small, large The World Innovator Media: Mass, Web Early Adopter Capitalist
  11. 11. Tomorrow?? <ul><li>“ The surest way to add value to a network is to connect it to another network” </li></ul><ul><li>(Schrage's Law of Networks) </li></ul>

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