The document discusses some user experience issues found on Arabic online stores. It aims to increase awareness of the importance of user experience. Some problems identified include reviews showing 5-stars and 1-star at the same time without context, mixed English and Arabic content language confusing users, unclear product conditions, difficulty finding certain products in sections, single product photos not being convincing, and inability for non-English speakers to change the site language to Arabic. Good user experience is highlighted as returning up to $100 for every $1 invested.

1. Online Stores
User Experience notes
Arabic
Sale vector created by Freepik

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Publish Date: 30-07-2017
Tested websites:
souq.com
namshi.com
wadi.com
nano-eshop.com
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3. The aim of this presentation is to increase awareness of the
importance of user experience and to understand some of the
problems that visitors and users face on Arabic online stores.

4. 5-stars and 1-star review at
the same time and without
any additional information!
Does this encourage you to
purchase?

5. The page language is
English, but three is some
content is displayed in
Arabic language.
Does the mixed content
language help you to
process your purchases?

6. The page language is
English, but three is some
content is displayed in
Arabic language.
Does the mixed content
language help you to
process your purchases?

7. The page language is
English, but three is some
content is displayed in
Arabic language.
Does the mixed content
language help you to
process your purchases?

8. Product Condition New!
Does this mean there are old
or used products?

9. Product Condition New!
Does this mean there are old
or used products?

10. In the sports shoes section
Can you find hiking boots?

11. In the sports shoes section
Can you find shoes for
running?

12. Is one photo sufficient to
convince you to buy?

13. How can someone who does
not know English change
the language of the site into
Arabic?

14. EVERY $1 INVESTED IN UX RETURNS UP TO $100
resource: http://www.uxteam.com/blog/every-dollar-invested-in-ease-of-use-returns-10-to-100-dollars/

16. osamayy.com