digital strategy - key considerations

funny you should ask
funny you should askStrategist at funny you should ask
DIGITAL STRATEGY
Key considerations
Presentation relates to blogposts @ funnyyoushouldask.biz
https://hbr.org/2013/10/can-you-invent-something-new-if-your-words-are-old
DIGITALDIGITAL STRATEGY
You don’t communicate something - you lead
DIGITALNETWORKED
DIGITAL NETWORKED _________
https://www.youtube.com/embed/g2Z-vyln9y8
DIGITAL NETWORKED _________
LOGISTICS PLATFORM
http://www.wired.com/2014/06/uber-lands-1-2-billion-so-you-can-get-rid-of-your-car/
What is digital?
Product Meaningvs
What is digital?
Cross channel path to conversion
ROI across channels
Attribution models
CTR
CONV.
Real-time Learning
UNKNOWN
TRIAL
RETURN
OLLE SVENSSON
@addwax
funnyyoushouldask.biz
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digital strategy - key considerations