digital strategy - key considerations

5,098 views

Published on

Some key considerations for brands and organisations when approaching digital strategy. These few pointers, explained at funnyyoushouldask.biz, help expand their view on digital strategy, understand the stakeholder issue, alignment and much more.

Published in: Leadership & Management
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
5,098
On SlideShare
0
From Embeds
0
Number of Embeds
3,990
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

digital strategy - key considerations

  1. 1. DIGITAL STRATEGY Key considerations Presentation relates to blogposts @ funnyyoushouldask.biz
  2. 2. https://hbr.org/2013/10/can-you-invent-something-new-if-your-words-are-old
  3. 3. DIGITALDIGITAL STRATEGY
  4. 4. You don’t communicate something - you lead DIGITALNETWORKED
  5. 5. DIGITAL NETWORKED _________ https://www.youtube.com/embed/g2Z-vyln9y8
  6. 6. DIGITAL NETWORKED _________ LOGISTICS PLATFORM http://www.wired.com/2014/06/uber-lands-1-2-billion-so-you-can-get-rid-of-your-car/
  7. 7. What is digital? Product Meaningvs
  8. 8. What is digital?
  9. 9. Cross channel path to conversion ROI across channels Attribution models CTR CONV. Real-time Learning
  10. 10. UNKNOWN TRIAL RETURN
  11. 11. OLLE SVENSSON @addwax funnyyoushouldask.biz

×