1. DIGITAL STRATEGY
Key considerations
Presentation relates to blogposts @ funnyyoushouldask.biz

2. https://hbr.org/2013/10/can-you-invent-something-new-if-your-words-are-old

3. DIGITALDIGITAL STRATEGY

4. You don’t communicate something - you lead
DIGITALNETWORKED

5. DIGITAL NETWORKED _________
https://www.youtube.com/embed/g2Z-vyln9y8

6. DIGITAL NETWORKED _________
LOGISTICS PLATFORM
http://www.wired.com/2014/06/uber-lands-1-2-billion-so-you-can-get-rid-of-your-car/

7. What is digital?
Product Meaningvs

8. What is digital?

9. Cross channel path to conversion
ROI across channels
Attribution models
CTR
CONV.
Real-time Learning

10. UNKNOWN
TRIAL
RETURN

11. OLLE SVENSSON
@addwax
funnyyoushouldask.biz