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DIGITAL STRATEGY
Key considerations
Presentation relates to blogposts @ funnyyoushouldask.biz
https://hbr.org/2013/10/can-you-invent-something-new-if-your-words-are-old
DIGITALDIGITAL STRATEGY
You don’t communicate something - you lead
DIGITALNETWORKED
DIGITAL NETWORKED _________
https://www.youtube.com/embed/g2Z-vyln9y8
DIGITAL NETWORKED _________
LOGISTICS PLATFORM
http://www.wired.com/2014/06/uber-lands-1-2-billion-so-you-can-get-rid-of-y...
What is digital?
Product Meaningvs
What is digital?
Cross channel path to conversion
ROI across channels
Attribution models
CTR
CONV.
Real-time Learning
UNKNOWN
TRIAL
RETURN
OLLE SVENSSON
@addwax
funnyyoushouldask.biz
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digital strategy - key considerations

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Some key considerations for brands and organisations when approaching digital strategy. These few pointers, explained at funnyyoushouldask.biz, help expand their view on digital strategy, understand the stakeholder issue, alignment and much more.

Published in: Leadership & Management
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digital strategy - key considerations

  1. 1. DIGITAL STRATEGY Key considerations Presentation relates to blogposts @ funnyyoushouldask.biz
  2. 2. https://hbr.org/2013/10/can-you-invent-something-new-if-your-words-are-old
  3. 3. DIGITALDIGITAL STRATEGY
  4. 4. You don’t communicate something - you lead DIGITALNETWORKED
  5. 5. DIGITAL NETWORKED _________ https://www.youtube.com/embed/g2Z-vyln9y8
  6. 6. DIGITAL NETWORKED _________ LOGISTICS PLATFORM http://www.wired.com/2014/06/uber-lands-1-2-billion-so-you-can-get-rid-of-your-car/
  7. 7. What is digital? Product Meaningvs
  8. 8. What is digital?
  9. 9. Cross channel path to conversion ROI across channels Attribution models CTR CONV. Real-time Learning
  10. 10. UNKNOWN TRIAL RETURN
  11. 11. OLLE SVENSSON @addwax funnyyoushouldask.biz

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