About Commercial creativity is a fitting definition of what I do. Brands, media & technology - and us humans. I help brands and organisations make sense and better use of our connected society. From a technology and media perspective it’s no news - but its implication on organisations, the art of brand building, and grasping how it all relates and transcends disciplines - is still highly challenging. Here’s where you find me.
I have broad experience working with big global brands as well as really tiny ones on strategic brand planning, experience planning, through to digital strategies/plans and implementations, as well as development of digital products & services. I currently operate as a c