Digital Works, April 9thDigital marketing for B2B virksomheder i 2013Copenhagen Denmark
1. EVOLUTION                                  2. MINDSET                                  3. LINKEDIN.COM                 ...
1. The Evolution of DigitalDigital the driving force behind corporate productivity during the last 50 years
Originally from Salesfoce.com social               business presentation
2. The Mindset DivideUsers’ mindsets differ between social media channels. Adapt the message for success
DOES YOUR MARKETING MATCH THE MINDSET?
3. LinkedIn.com The world’s largest professional network
200M+ +2 new 100 M+Members worldwide               Members per second         Monthly unique visitors                     ...
Identity            Insights           EverywhereConnect, find, and   Be great at what     Work wherever    be found      ...
4. CasesThree examples on how LinkedIn can be used to boost corporate productivity                          Thought Leader...
THOUGHT LEADERSHIP & CONTENT MARKETING  BROADCAST  Company  Page                                         COMMUNITY        ...
KNOWLEDGE MANAGEMENT & INTERNAL MOBILITY                                           COMPETENCIES                           ...
THE RECRUITMENT ENGINE AWARENESS Activate employees                         Explain why                         POSITIONIN...
Next steps: Things to consider• Utlimately a top level decision• Land and Expand / Step-by-Step• Build a crossfunctional t...
LinkedIn - B2B Seminar
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LinkedIn - B2B Seminar

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Digital Works, April 9th

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  • First, let us zoom outLinkedin has been on a mission ever since the start in 2003 (almost for 10 years now)Our mission is to connect the world’s professionals to make them more productive and successfulToday, many of our members are saying that they use Linkedin as a productivity tool in their every day lifeLet us take a closer look at what this really means for persons and companies
  • Here’s how that 150 million breaks down across the globe. Sixty percent of our members are now located outside of the United States: they’re in over 200 countries and territories.You’ll see here: [speak to data on slide]
  • On this slide you will find the key facts of Linkedin. You can take a closer look at these figures later. What I want to conclude here isFirstly, there are people working at Linkedin – we are not anonymousSecondly, in a short period of time we have grown into being a major player in our market. With expected yearly revenues of 900 million us dollars we have a solid set upThirdly, recruitment solutions are the major part of our revenues so the solutions are frequently used around the world. If you are considering Linkedin, you are no longer one of the early adoptors
  • In thisoverview, you see 5 mainmodules. There are more, and the real details is somethingweneed to take a look at in a 1-to-1 session. Letmebriefly present each of thesemodules for you now
  • In thisoverview, you see 5 mainmodules. There are more, and the real details is somethingweneed to take a look at in a 1-to-1 session. Letmebriefly present each of thesemodules for you now
  • In thisoverview, you see 5 mainmodules. There are more, and the real details is somethingweneed to take a look at in a 1-to-1 session. Letmebriefly present each of thesemodules for you now
  • LinkedIn - B2B Seminar

    1. 1. Digital Works, April 9thDigital marketing for B2B virksomheder i 2013Copenhagen Denmark
    2. 2. 1. EVOLUTION 2. MINDSET 3. LINKEDIN.COM 4. EXAMPLESOscar Rydmanse.linkedin.com/in/oscarrydman/ 5. QUESTIONSslideshare.net/orydman
    3. 3. 1. The Evolution of DigitalDigital the driving force behind corporate productivity during the last 50 years
    4. 4. Originally from Salesfoce.com social business presentation
    5. 5. 2. The Mindset DivideUsers’ mindsets differ between social media channels. Adapt the message for success
    6. 6. DOES YOUR MARKETING MATCH THE MINDSET?
    7. 7. 3. LinkedIn.com The world’s largest professional network
    8. 8. 200M+ +2 new 100 M+Members worldwide Members per second Monthly unique visitors North America: 80M+ Asia Pacific: Europe, Middle East 37M+ Latin America and and Africa: Caribbean: 50M+ 20M+
    9. 9. Identity Insights EverywhereConnect, find, and Be great at what Work wherever be found you do our members work
    10. 10. 4. CasesThree examples on how LinkedIn can be used to boost corporate productivity Thought Leadership Knowledge Management Recruitment
    11. 11. THOUGHT LEADERSHIP & CONTENT MARKETING BROADCAST Company Page COMMUNITY Group
    12. 12. KNOWLEDGE MANAGEMENT & INTERNAL MOBILITY COMPETENCIES Intranet integration JOBS Intranet job suggestions
    13. 13. THE RECRUITMENT ENGINE AWARENESS Activate employees Explain why POSITIONING and how Explain why CONVERSION Targeted Jobs
    14. 14. Next steps: Things to consider• Utlimately a top level decision• Land and Expand / Step-by-Step• Build a crossfunctional team

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