GUUALA
Web & Mobile Digital Store
   Power by Artificial Intelligence
Overwiew	
  	
  

2007 Digital Music Sale
                               45%

  2 0%
GUUALA	
  -­‐	
  Pla0orm	
  	
  
GUUALA	
  -­‐	
  Characteris8cs	
  	
  	
  
o  WEB & MOBILE STOREFRONT:
   o  Delivers a compelling user experience seamle...
GUUALA	
  –	
  Intelligence	
  

•    Mooga is the brain behind Guuala, is a self learning digital entertainment
     ecos...
GUUALA	
  –	
  Bussines	
  models	
  	
  
                                           SUSCRIPTION	
  
                     ...
GUUALA	
  –	
  General	
  Service	
  	
  
o  Web & Mobile digital store for music, video, images and games (download
   an...
GUUALA	
  –	
  Promo8onal	
  stores	
  	
  
o  Web & Mobile digital store for promotional and marketing campaigns based
  ...
GUUALA	
  –	
  Telco	
  Industry	
  	
  
o  Set-up all available business models with the Telco industry.
   o  Mobile & O...
GUUALA	
  –	
  Payments	
  op8ons	
  	
  
o  Guuala offers the abbility to integrate different payment methods, according
...
GUUALA	
  –	
  Partners	
  	
  
o  Iken Solutions, a software product company specialized in intelligent business
  system...
Antonio Peña
apena@orugga.com
 www.orugga.com
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GUUALA - Web & Mobile Digital Store Power by Artificial Intelligence

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Orugga has developed GUUALA, a full entertainment service platform that provides web & mobile ecommerce shops for a range of customers, from brands, tv channels, radios, web portals, retailers to mobile operators. GUUALA´s personalization, search and recomendation engines are backed by Mooga, an artificial intelligence platform.
Mooga fuels everything needed to enable subscribers to create their own mobile identity and for our services team to deliver, manage and market an integrated personalization storefront.

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GUUALA - Web & Mobile Digital Store Power by Artificial Intelligence

  1. 1. GUUALA Web & Mobile Digital Store Power by Artificial Intelligence
  2. 2. Overwiew     2007 Digital Music Sale 45% 2 0%
  3. 3. GUUALA  -­‐  Pla0orm    
  4. 4. GUUALA  -­‐  Characteris8cs       o  WEB & MOBILE STOREFRONT: o  Delivers a compelling user experience seamlessly across the different ways your subscribers interact with your services. o  CONTENT MANAGER: o  It takes content in its many shapes and sizes—including user-generated, on-portal and off-portal- and allows the ability to merchandize content in multiple ways across the mobile ecosystem. o  PERSONALIZATION & DISCOVERY ENGINE: o  Allows subscribers to define how your network interacts with them and let's them discover new artists and express their identity in a variety of ways to their web & mobile community. o  MARKETING & PROMOTION ENGINE: o  Combines comprehensive analytics with campaign and promotions management that can be coordinated to build promotion and marketing web & mobile Storefront (including gift cards, tokens, coupons, etc.). o  NETWORK PLATFORM: o  At the heart of guuala sits a network platform that allows seamless integration into web & mobile voice, video and data networks worldwide. o  PAYMENT & BILLING OPTIONS: o  Guuala integrates multiple payment options and models, like credit packages in a range of currencies, subscriptions, vouchers and pay-per-download.
  5. 5. GUUALA  –  Intelligence   •  Mooga is the brain behind Guuala, is a self learning digital entertainment ecosystem incorporating Artificial Intelligence techniques to understand, track, predict & recommend mobile content based on individual user tastes, downloads & popular contents •  Mooga actively promotes viral spreading of content, allowing users to recommend content to their friends & get paid for it! Content sales increase exponentially as Mooga acts like a friend to the users & recommends preferred content to them •  Mooga adapts to their tastes, likes & dislikes continuously, resulting in a vastly improved end user experience. •  Mooga disrupts the rudimentary processes applied to the mobile content marketplace today; giving rise to the true mobile Internet content experience. Truly bringing the Internet experience onto the mobile. •  Mooga incorporates hybrid Artificial Intelligence techniques in to the mobile content environment and for the first time allows a 2-click download process. This results in a significantly faster mobile content download process for subscribers. •  Today brands like Sony Music, Mtv or Hungama are using mooga in there mobile and web portals.
  6. 6. GUUALA  –  Bussines  models     SUSCRIPTION   o   Fee  based     o   AD  based   o   Bundle   A  LA  CARTE   o   Single   CLUB   o   Album   o   Push  &  Pull  5  tracks   o   Videos   o   Album  per  month   o   Games   o   Trutones   GUUALA   PLATFORM   ANY  COMBINATION   STREAMING   o   Streaming   o   Time  based   o   Suscrip8on   o   Stream  based   o   Club  &  Carte  
  7. 7. GUUALA  –  General  Service     o  Web & Mobile digital store for music, video, images and games (download and streaming). o  Personalization, discovery, search and recomendation engine driven by Mooga artificial intelligence. o  Deeply integrated services into: o  Gift cards, prepaid pin, tokens, etc. o  Customer support and call centresystems o  Credit, debit and other bank payment systems. o  Promotion Vouchers and coupons.
  8. 8. GUUALA  –  Promo8onal  stores     o  Web & Mobile digital store for promotional and marketing campaigns based on music, artists, licensees, etc.. o  Personalization, discovery, search and recomendation engine driven by Mooga artificial intelligence. o  Deeply integrated services into: o  Gift cards, prepaid pin, tokens, etc. o  Customer support and call centresystems o  Credit, debit and other bank payment systems. o  Promotion Vouchers and coupons.
  9. 9. GUUALA  –  Telco  Industry     o  Set-up all available business models with the Telco industry. o  Mobile & Online bundled access model o  Online streaming subscription with keep your favourite MP3 model o  Mobile weekly & monthly paid download subscription model o  Deeply integrated services into. o  Operator gateways and networks o  Billing and monthly invoice systems o  Customer service centres. o  Affiliated partner shop implementation o  Promotion download campaigns
  10. 10. GUUALA  –  Payments  op8ons     o  Guuala offers the abbility to integrate different payment methods, according to user needs. o  Banking systems: o  Credit and debit cards o  Bank accounts o  Non Banking systems: o  Prepaid vouchers ( electronic pins/tokens) o  Gift cards o  Prepaid cards o  Promotionals & affiliate programs: o  Promotional vouchers o  Discount vouchers o  Affiliate programs o  Marketing promotions
  11. 11. GUUALA  –  Partners     o  Iken Solutions, a software product company specialized in intelligent business systems backed by hybrid AI (Artificial Intelligence) techniques (expert system, case- based reasoning, neural networks and genetic algorithms). It is an IIT Bombay research spin-off.   www.ikensolu8ons.com   www.infinitemoco.com   o  Globalnet, defines itself as a Wireless Application Service Porvider. At the moment we use WAP, MMS, SIM Browsing andSMS technology in order to offer a great variety of services that goes from the most creative an entertaining personal solutions to the most complex corporate solutions. www.globalnetmobile.com
  12. 12. Antonio Peña apena@orugga.com www.orugga.com

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