Client:	 midlands / regional pitch
	 contact:	 yellow jersey design / direct
	 requirement:	 campaign to target 17 - 23 ye...
Client:	 warwickshire county council
		 casualty reduction partnership
	 contact:	 yellow jersey
	 requirement:	 road vehi...
Client:	 warwickshire county council
		 casualty reduction partnership
	 contact:	 yellow jersey
	 requirement:	 informati...
Client:	 warwickshire county council
		 casualty reduction partnership
	 contact:	 yellow jersey
	 requirement:	 road vehi...
Client:	 warwickshire county council
		 casualty reduction partnership
	 contact:	 yellow jersey
	 requirement:	 road vehi...
Client:	 warwickshire county council
		 casualty reduction partnership
	 contact:	 yellow jersey
	 requirement:	 road vehi...
Client:	 warwickshire county council
		 casualty reduction partnership
	 contact:	 yellow jersey
	 requirement:	 road vehi...
Client:	 warwickshire county council
		 (taken up my several other councils)
	 contact:	 yellow jersey design / direct
	 r...
Client:	 west midlands regional road safety
	 contact:	 yellow jersey design / direct
	 requirement:	 a way of getting inf...
Client:	 travelwise
	 contact:	 yellow jersey design / direct
	 requirement:	 newsletter to go to schools
	 involvement:	 ...
Road Safety
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Road Safety

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miscellaneous road safety campaigns.

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Road Safety

  1. 1. Client: midlands / regional pitch contact: yellow jersey design / direct requirement: campaign to target 17 - 23 year olds brief was left open to target any aspect of road safety proposal: ‘stoned, smashed, wrecked’ campaign I suggested a 48 sheet campaign supported by bus stop ads and bus backs and to use the images on bear mats with quotes on the backs - as with most of these campaigns, I thought it desirable to make it an eye catching image relevant to the age targeted, and not to be dictatorial but to let the viewer dwell on consequences involvement: initial concept design illustration artwork and assembly
  2. 2. Client: warwickshire county council casualty reduction partnership contact: yellow jersey requirement: road vehicle speed reduction campaigns involvement: originate concepts design and styling sourcing pictures artwork and assembly Client: regional casualty reduction partnerships contact: yellow jersey / direct requirement: drink & drugs campaign involvement: originate concepts design and styling sourcing pictures (stock) artwork and assembly
  3. 3. Client: warwickshire county council casualty reduction partnership contact: yellow jersey requirement: informative literature to older drivers proposal: ‘drive for life’ campaign difficult material to put together - the original copy from the council was very instructional and would have frightened more elderly drivers. after allot of research and revamps we managed to pull together an informative brochure dealing with the various possible problems we face as we age, and supplying solutions and alternatives involvement: originate concepts design and styling editing sourcing pictures artwork and assembly
  4. 4. Client: warwickshire county council casualty reduction partnership contact: yellow jersey requirement: road vehicle speed reduction campaigns involvement: originate concepts design and styling sourcing pictures artwork and assembly Client: warwickshire county council casualty reduction partnership / dairy crest contact: yellow jersey requirement: series of road safety campaigns for livery involvement: originate concepts design and styling sourcing pictures / photoshoots artwork and assembly
  5. 5. Client: warwickshire county council casualty reduction partnership contact: yellow jersey requirement: road vehicle speed reduction campaigns involvement: originate concepts design and styling sourcing pictures artwork and assembly Client: warwickshire county council casualty reduction partnership contact: yellow jersey / direct requirement: preschool road safety book proposal: bobby and polly campaign produce an a3 storybook for in class and an a5 version containing activities that the kids can do at home with their parents involvement: illustration artwork and assembly
  6. 6. Client: warwickshire county council casualty reduction partnership contact: yellow jersey requirement: road vehicle speed reduction campaigns involvement: originate concepts design and styling sourcing pictures artwork and assembly Client: warwickshire county council casualty reduction partnership contact: yellow jersey requirement: preschool safety campaign proposal: little green bear campaign after the success of the ‘polly & bobby books we developed the little green bear as a mascot for a preschool road safety club, involving developing games and activities for the children involvement: originate concepts design and styling illustration sourcing pictures artwork and assembly
  7. 7. Client: warwickshire county council casualty reduction partnership contact: yellow jersey requirement: road vehicle speed reduction campaigns involvement: originate concepts design and styling sourcing pictures artwork and assembly Client: west mercia safer roads partnership contact: yellow jersey design / direct requirement: annual review involvement: initial design art direction of shoots graph generation artwork and assembly
  8. 8. Client: warwickshire county council (taken up my several other councils) contact: yellow jersey design / direct requirement: vehicle to reduce road accidents proposal: periodic newsletter containing useful information and articles about people affected by accidents through a series of interviews - focusing not on telling people what not to do, but rather showing the consequences targeting concept / delivery system / outlets involvement: joint initial concept masthead design & styling of news sheet map generation (illustrator) picture searching / art direction of shoots artwork, assembly and some editing
  9. 9. Client: west midlands regional road safety contact: yellow jersey design / direct requirement: a way of getting information to children about safe ways of getting to school proposal: leaflet & poster campaign utilising ‘little britain’ - and stock photography as there was no budget involvement: research - always trying to find a theme to unify campaigns - I found ‘little britain’ seemed to have a massive appeal for teenagers (though the programme is not aimed at this age group) initial concept leaflet & poster design picture searching photo manipulation artwork and assembly
  10. 10. Client: travelwise contact: yellow jersey design / direct requirement: newsletter to go to schools involvement: masthead newsletter design picture searching (all stock or supplied by the various schools) artwork and assembly

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