Your first priority in a Stakeholder Analysis as part of the
Communication Plan is to identify and list the stakeholders in your project
Who stands to be impacted by the operations and deliverables of your
As illustrated below, stakeholders can take any shape or form, for
example, they can be individuals, groups of individuals, companies and
408.656.2498 firstname.lastname@example.org 2
Depending on the size and the context in which the project exists (IT&T,
construction, humanitarian) it can be difficult ensure you have capture all
So you need to be proactive in your analysis.
The checklist in the Stakeholder Register Template is a good place to start
but you will need to refine it and learn more about your stakeholders.
To do this you can use a number of investigation methods:
408.656.2498 email@example.com 4
There are always key people who are in a good position to identify
Consider approaching researchers, academics, advisers, local
councilors and their staff.
408.656.2498 firstname.lastname@example.org 5
Invite potential stakeholders to join in the dialogue through the local
media (newspapers, radio, TV).
This mechanism is a good tool to demonstrate how you have provided
potential stakeholders an opportunity to identify themselves.
408.656.2498 email@example.com 6
Engaging Other Stakeholders
Similar to “engaging experts” you will find that the stakeholders
themselves may have a unique perspective on who else should be
considered as a stakeholders.
It’s important to realize that this opinion comes with baggage and may
only introduce ”supporters” to the stakeholders stance as opposed to
stakeholders with a different opinion/perspective.
408.656.2498 firstname.lastname@example.org 7
Written Reports / Data
You can find stakeholders by researching written reports and hard data
such as surveys like a population and housing census or directories /
organization charts or even report developed by business or
community advocacy groups.
408.656.2498 email@example.com 8
The oral traditions of modern and traditional societies contain a wealth
of information that may help you identify other key stakeholders.
Take the time to listen and ask question to elaborate on the key
players in a major event.
408.656.2498 firstname.lastname@example.org 9
The Stakeholder Register
As you identify your stakeholders, meet with
them and learn more about them, you will need to
consolidate your notes in preparation for performing
the stakeholder analysis.
408.656.2498 email@example.com 10