Brainstorming on GTM for
Mexico and Brazil
Orlando A. Moreno
The Global Ticket Machine a world-wide
electronic hardware and software system
designed by IBM that provides the core
technology to drive ticket sales and venue
Kiosks, Turnstiles and Point-of-sale devises
are part of the integrated system
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Features & Benefits
The GTM System utilizes a rechargeable and
reusable membership card which contains an encoded
magnetic strip which allows the event-going consumer
to gain access to the venue and also acquire goods and
Membership card is pass-code protected for the
security of the consumer.
Consumer uses his own pin number to access
information tickets, merchandize and concessions
contained in the GTM system that he/she pre-
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Benefits of venue operators
The GTM System offers a massive
data base to venue operators that
can be used to track accounting
and administrative procedures that
will minimize costs and facilitate
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Benefits to the consumer
Lost or stolen tickets are a thing of the past. Consumers
can use their credit card used to purchase tickets ,
merchandize and concessions even if they have lost their
GTM membership card.
If the consumer purchased card at venue with cash, and
that card is lost or stolen, consumer can gain access to
venue and pre-purchased information simply by providing
their name and presenting an I.D. card at customer
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Penetration Strategy for Mexico
Aztec Stadium (Mx) 350,000
capacity 106,000 300,000
Mario Filho Stadium 250,000
(Brazil) capacity 200,000
* Estadio Universitario 100,000
(Mx) capacity 70,000 0
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The GTM System can be integrated into the
marketplace not only in stadium and
auditorium settings, but has a plethora of
applications in the Airline, Hotel and Hospital
industries. To bring the entertainment world
at ready access to the GTM Membership Card
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The GTM System can be described as a
network medium to facilitate the
entertainment needs of the consumer by
making the process more convenient through
its membership card.
The challenge is to introduce the system to
the marketplace in various sectors that
encompass a broad entertainment spectrum.
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For a large stadium the approximate price for
the entire GTM system will range from
$500,000 to $750,000 U.S. dollars.
However, as a sales incentive we will offer a
rebate on full hardware installation at the
venues if the system is installed within 12
months of the initial offer.
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GTM will be made available to install not
sooner than August 1st, 2002.
Sales personnel will utilize all available
techniques to disclose GTM to clients.
However, all preliminary requirements to
embark on this operation must be in place.
Full registration of international patents and
Licenses, sales presentation materials and
other requirements pending.
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Orlando A. Moreno is a certified Project Manager and
consultant with extensive working experience on domestic and
International multidisciplinary projects.
Orlando Moreno has made his career helping individuals and
organizations turn their potential into performance, succeed in
every area of their lives and achieve their dreams.
Orlando A. Moreno
11 408.656.2498 Orlando Moreno