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9 Reasons You Should Advertise on Instagram ASAP

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With more than 400 global users and early advertising tests showing nearly triple the ad recall compared to other digital advertising efforts, Instagram has emerged as a strong channel for both branding and direct response advertisers.

On the fence about whether or not you should explore yet *another* social ad channel? See if any of these 9 reasons might convince you to test it out.

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9 Reasons You Should Advertise on Instagram ASAP

  1. 1. 9 Reasons Why You Should Advertise on Instagram #ASAP
  2. 2. 2 Reason #1: Early campaign tests prove Instagram advertising can really move the needle (beyond branding & engagement).
  3. 3. ✓ Mobile app users acquired from Instagram ads spend 70% more time in mobile apps ✓ CPG companies seeing up to 150% lift in sales ✓ Coupled w/Facebook ads, brands seeing over 500% lift in site traffic ✓ Salesforce reports avg CTR of 1.5% compared to 0.84% on FB 3 Reason #1: Early campaign tests prove Instagram advertising can really move the needle (beyond branding & engagement).
  4. 4. 4 Reason #2: Instagram is a viable advertising channel for tons of different verticals.
  5. 5. 5 Many of our clients – even those in less sexy industries – find Instagram to be a worthwhile channel to invest in. ✓ Education lead gen clients seeing 50% cheaper CPCs & nearly 15% cheaper CPMs over FB ad performance ✓ 75 cent installs for mobile apps Reason #2: Instagram is a viable advertising channel for tons of different verticals.
  6. 6. 6 Reason #3: Instagram’s audience wants to connect with brands.
  7. 7. 7 ✓ Users are two and a half times more likely to click on ads than on other social media platforms (source: Kenshoo) ✓ Instagram users have brand engagement rates 50x higher than users on Twitter (source: SocialBakers) Reason #3: Instagram’s audience wants to connect with brands.
  8. 8. 8 Reason #4: Instagram now has 400 million global users (more than Twitter, btw).
  9. 9. 9 ✓ Instagram was the fastest growing major social network among U.S. adults last year; now the 2nd largest US social network ✓ By 2018, Instagram’s US user base could top 100 million Reason #4: Instagram now has 400 million global users (more than Twitter, btw).
  10. 10. 10 Reason #5: Ad formats get you front & center with mobile audiences.
  11. 11. 11 ✓ Mobile digital media time in the US is significantly higher at 51% compared to desktop (42%). ✓ Your ad on Instagram = full page billboard right smack in the middle of your audience’s mobile screen. Reason #5: Ad formats get you front & center with mobile audiences.
  12. 12. 12 Reason #6: Instagram is a prime channel for reaching teens, 20- and 30- somethings.
  13. 13. 13 Reason #6: Instagram is a prime channel for reaching teens, 20- and 30- somethings. ✓ Teens and millennials dominate Instagram’s userbase ✓ 26.2% of users are in the 25-34 age range ✓ 62% of all US teens (12-17) will use Instagram regularly this year, and by 2019, more than three-quarters will be Instagrammers.
  14. 14. 14 Reason #7: Instagram has enabled direct response advertising.
  15. 15. 15 ✓ Action-oriented ad types, no more hiding links in bios! ✓ Call to action buttons direct users to sign up, learn more, shop now, install, etc. Reason #7: Instagram has enabled direct response advertising.
  16. 16. 16 Reason #8: Leverage Facebook’s world-class targeting and overall ads infrastructure.
  17. 17. 17 ✓ Reach targeted audiences in a way that’s served, optimized & measured with your FB ad investments directly in Ad Manager or w/ FB Marketing Partner ✓ Target using data from both platforms (and 3rd party partners) to serve the most relevant ads on Instagram
 Reason #8: Leverage Facebook’s world-class targeting and overall ads infrastructure.
  18. 18. 18 Reason #9: Lots of ways to test a la Facebook.
  19. 19. 19 Several ad units to try: ✓ Landscape photos ✓ Carousel ✓ Video ✓ 30-second video ✓ Marquee ✓ Square image ✓ Direct response buttons Reason #9: Lots of ways to test a la Facebook.
  20. 20. 20 Ready to dive into Instagram advertising? Contact us: info@orionckb.com http://www.orionckb.com

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