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14 Stats That Will Convince You to Make Social Advertising a Big Part of Your Strategy

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It’s tough to ignore the buzz about the ROI some brands are seeing from social media advertising. Better ad automation tools and more sophisticated methods of measuring success are giving companies who seize the opportunity the ability to see impressive returns on direct response campaigns.

Ask our sales team – the concept of advertising on Facebook is not a hard sell anymore.

But the truth is that it can still be undervalued, particularly by advertisers who rely solely on last click attribution: It’s often not thought of as the last thing you do before you buy.

Although social media advertising can be the start of your customer’s purchase journey, especially with a strong acquisition and retargeting strategy, it’s not always the last click or historically how direct response has played a role. Social still doesn’t get the majority share of most direct response campaign budgets even though there’s no denying it plays an influential part.

To experience significant social media advertising ROI, you have to do more than just dip a toe in. The following stats should help convince you that you should be allocating a significant portion of your budget to social.

When you're ready to make social media advertising a big piece of your strategy, we can help: http://www.orionckb.com.

Published in: Marketing
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14 Stats That Will Convince You to Make Social Advertising a Big Part of Your Strategy

  1. STATS THAT WILL CONVINCE YOU TO MAKE SOCIAL ADVERTISING A HUGE LINE ITEM IN NEXT YEAR’S BUDGET14
  2. 2 GlobalWebIndex, 2015
  3. 3 Facebook users spend almost 40 minutes on the site each day. Facebook, 2014
  4. 4 Facebook users who log into the site multiple times a day Pew Research, 2015 45%
  5. 5 Facebook and Instagram get more than one out of every five minutes spent on mobile. Facebook, 2015
  6. 6 Facebook and Instagram get more than one out of every five minutes spent on mobile. Just two sites/apps taking up at least 20% of our time on phones.
  7. 7 Facebook and Instagram get more than one out of every five minutes spent on mobile. Just two sites/apps taking up at least 20% of our time on phones. That’s bananas.
  8. 8 Facebook CTRs are up 260% year-over-year. Nanigans, 2015
  9. 9 92% of mothers who use social media make purchase decisions based on what they see on it. StudioD, 2015
  10. 10 60% of moms access Facebook multiple times a day. StudioD, 2015
  11. 11 Within 4 years, mobile ad spend is projected to represent 72% of total ad budgets. eMarketer, 2015
  12. 12 Within 4 years, mobile ad spend is projected to represent 72% of total ad budgets. (Sure, this stat argues for mobile ad spend, but the lowest barrier to entry in getting in on mobile impressions and performance is through social media advertising.)
  13. 13 Opera Mediaworks, 2015 file:///.file/ id=6571367.238731 48 file:///.file/ id=6571367.238731 48
  14. 14 Twitter, 2013
  15. 15 Twitter saw a 2% lift in sales from those who only saw a paid tweet and didn’t even respond or click on it.
  16. 16 Across all video ads, the CTR on Facebook is up 57% over last quarter. Kinetic Social, 2015
  17. 17 Ahalogy, 2014 Daily users who have purchased online or at a traditional retail store because of something they saw on Pinterest 53%
  18. 18 Three quarters of Pinterest users are more interested in connecting with their favorite brands than with celebrities or experts. Ahalogy, 2014
  19. info@orionckb.com www.orionckb.com 19 Ready to make social advertising a significant piece of your strategy? We can help.

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