How To Maximize Downloads on GetJar

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How To Maximize Downloads on GetJar

  1. 1. Maximizing Downloads and Performance on GetjarOct 23, 2009<br />
  2. 2. Agenda<br />Product Appeal<br />Device Mapping<br />Mobile Site Shortcut<br />Stats<br />Product Usability<br />Confidential<br />2<br />
  3. 3. Product Appeal<br />Confidential<br />3<br />Icons and Screenshots<br />Product Description – does it fit within 630px * 812px ?<br />Is the short description concise and attractive to the consumer ?<br />Does it clearly explain the product’s unique selling points?<br />Use HTML templates in the long description.<br />Video<br />Eg:- http://www.getjar.com/mobile/6865/nimbuzz/; http://www.getjar.com/mobile/9870/qeep/; http://www.getjar.com/mobile/10717/ebuddy/; http://www.getjar.com/mobile/15801/facebook-mobile/<br />
  4. 4. Device Mapping<br />Confidential<br />4<br />Coverage – Are you supporting the top handsets ?<br />Check stats.getjar.com for popular handsets, make sure you are covering popular handsets. http://stats.getjar.com/statistics/<br />Do you have all supported builds on Getjar ?<br />Do you have a mobile site – is that part of the product ? Have you added that as a new version (webapp) ?<br />Are builds mapped out as broadly and accurately as possible ?<br />
  5. 5. Device Mapping (contd.)<br />Confidential<br />5<br />Blackberry<br />No overlap of filters, don’t select both BB OS and also list of devices.<br />Java<br />Map out as broadly as possible, choose only MIDP and CLDC and screen-resolution. Let us configure compatible devices.<br />Consider running a BETA CAMPAIGN to improve device coverage.<br />Symbian<br />Unless certain, Don’t filter by user-input filter (5-way navigation or Touch screen)<br />
  6. 6. Expanding device coverage (viz.) Mobile Site Short-cuts<br />Confidential<br />6<br />What is a MSS ?<br />Mobile Site Shortcut – Launcher files that reside on the phone’s home screen.<br />Why should I include a MSS ?<br />Maximize Product visibility and downloads by covering all devices.<br />Easy access for the user to get to your site.<br />Why is it better than typing in the url on browser ?<br />One click &gt;&gt; atleast 3 clicks <br /> I have a WAP site, how do I get the MSS going ?<br />Create a new version of your product, choose webapp.<br />Type in the URL and icon, and BOOM you are done. <br />
  7. 7. Stats, stats, stats – how to use them<br />Confidential<br />7<br />Check your install stats. (applies to JAVA and Blackberry builds)<br />An ideal build will have atleast 60% 900 code (success), 30% Empty and only 10% error codes (906-910).<br />Check the Compatibility report for feedback from users who have downloaded and used your app.<br />Have build sizes adhere to reasonable network constraints and phone memory.<br />Offer Support through GetJar, respond to user questions, reviews and feedback on your product page.<br />http://stats.getjar.com/statistics/<br />
  8. 8. Product Usability<br />Confidential<br />8<br />Is my App user-friendly enough ?<br />How long does it take from install to usability ?<br />Does the user need to register before using ?<br />What kind of sensitive information is required ?<br />Does the App appeal to the consumer ?<br />How are the webapp stats looking ? <br />Check for all-time launches and first-time launches.<br />
  9. 9. Questions / Comments<br />Confidential<br />9<br />Thank You !!<br />support@getjar.com<br />developer-support@getjar.com<br />

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