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APG Tango 2007

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APG Tango 2007

  1. 1. APG training network 2007 Group 2 - 4 th April 2007
  2. 2. The mosaic society
  3. 3. Snacking is the new norm
  4. 6. Monday evening Tuesday evening
  5. 7. <ul><li>However the snacking culture is only perceived negatively in the FMCG industry </li></ul>
  6. 8. <ul><li>? </li></ul>
  7. 9. <ul><li>Concern with Snacking industry… </li></ul>
  8. 10. nutrition
  9. 15. <ul><li>These trends are re-shaping the whole snack food market </li></ul>
  10. 16. Diet Coke is the new Coke
  11. 17. Brands are launching campaigns/products/education programs…
  12. 21. Some brands are even building their dna on this...…
  13. 23. Public pressure has been followed by a more conformist market. Most brands aren’t proud of their activity anymore
  14. 24. Problem?
  15. 26. Today’s teens are less rebellious that they use to be
  16. 27. The whole society tends to be more politically correct and conformist
  17. 28. The illusion of youth rebellion
  18. 29. VS
  19. 30. VS
  20. 31. VS
  21. 32. VS
  22. 33. VS
  23. 34. The (big) idea UNAFRAID SELF EXPRESSION BE UNAFRAID

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