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Twitter Power Tips
 Tim O’Reilly: @timoreilly
 Sarah Milstein: @SarahM

Authors of The Twitter Book
      O’Reilly Media, Inc.
        www.oreilly.com
Hashtag for the Webcast:

#TwitterBook
Why use Twitter?

• Find a community of people who care about the
  same things you do
• Get news and recommendations from that
  community
• Let them know what you’re doing and thinking
• Share ideas and links that matter to you
• Learn social media skills: what works, what doesn‘t
• Just to have fun
Create More Value Than You Capture

•The secret of social media is that it's not
about you, your product, or your story. It's
about how you can add value to the
communities that happen to include you. If
you want to make a positive impact, forget
about what you can get out of social media,
and start thinking about what you can
contribute. Funnily enough, the more value
you create for the community, the more value
they will create for you.
O’Reilly books are the expression of a
community and its interests
my twitter input feed
retweetradar
nivi and the @timoreilly bump
NyTimes twitter feed for contrast
twitter search for @nytimes
This is important!

• In social networks, you gain and bestow
  status through those you associate with
• A key function of a publishing brand is the
  bestowal of status by what you pay attention
  to
• If you only pay attention to yourself, you
  aren’t as valuable to your community
  – You don’t learn as much from your readers
  – You don’t bind them to you by amplifying
    their voice
My Twitter workflow
Found something good in my tweet
stream
Expand the link, save work for the
reader, use via not RT
My “tweetqueue”
Request for coverage from
@monkchips
Getting input from experts - don’t
just retweet mindlessly




       QuickTime™ and a
         decompressor
 are needed to see this picture.
Jay Rosen’s Mindcasting meme
http://www.digitalmediabuzz.com/200
9/05/mindcasting/
•Digital Media Buzz, Mindcasting: the New Blue Ocean


•The act of building an editorial presence in Twitter by filtering, processing and
structuring the flow of information that moves through the medium using one’s follow
list, journalistic sensibilities and individual right to publish updates.


•   * Account title to the discretion of the owner
•   * Follow list used as an editorial filter
• * Three content layers: established, daily and one-off themes that interact
dialectically
•   * Posts, done 15-20 times per day at different intervals
•   * Professionally written tone
•   * Direct interaction with audience/readership
•   * Liberal, sensible use of hyperlinks
•   * Fully articulated thoughts
• * No retweets (instead use the via @GrammarGirl convention for crediting the
source, then reword the post to sharpen, comment or otherwise add personal value.
— JR)
A few more
tips and tricks
Why use Twitter
as a business?
• Interact with customers—they like it
• Get real-time feedback
• Provide customer service
• Drive traffic and sales
Search smarter
Advanced search

http://search.twitter.com
Advanced search

http://search.twitter.com/advanced
Google it
Google it

site:twitter.com/Username whatever
Track trends
Track trends
http://whatthetrend.com
http://twist.flaptor.com
Repost
important stuff
But don’t
spam people!
Make sure
  people see
your messages
Track
click-throughs
Track
click-throughs
    http://bit.ly
Twitter Boot Camp
June 15, New York City
http://bit.ly/BootCamp
http://bit.ly/TheTwitterBook
http://bit.ly/BootCamp

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