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Sept. 28, 2011 webcast become an expert google searcher in an hour stephan spencer

Learn how you too can become an expert Google searcher and extract invaluable data about your competitors and about the market like never before -- with laser-like accuracy and extreme efficiency. Presented by: Stephan Spencer

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Become an Expert Google Searcher
                       in an Hour

                Stephan Spencer
                Co-Author of The Art of SEO; Author of Google
                Power Search; Founder of Netconcepts
Who Am I?
• Author of Google Power Search &
  Co-author of The Art of SEO
• Founder of SEO agency Netconcepts
• Sold Netconcepts to Covario in 2010
• Lived in New Zealand for 8 yrs, returned to US in 2007
• Invented GravityStream, a pay-for-performance SEO
  technology (now Covario’s Organic Search Optimizer)
• Now a free agent, developing an SEO coaching program
  which will launch soonish
Sept. 28, 2011 webcast become an expert google searcher in an hour   stephan spencer
Sept. 28, 2011 webcast become an expert google searcher in an hour   stephan spencer
Googling for Answers
• But sometimes the answers are elusive
  – Knowledge workers spend 15-30% of their day
    searching for information. More than half of their
    searches fail. (Source: IDC)
• Garbage In, Garbage Out
  – An unfocused search yields irrelevant search
    results
• The Key? Learn how to search smarter!
Sept. 28, 2011 webcast become an expert google searcher in an hour   stephan spencer

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Sept. 28, 2011 webcast become an expert google searcher in an hour stephan spencer

  • 1. Become an Expert Google Searcher in an Hour Stephan Spencer Co-Author of The Art of SEO; Author of Google Power Search; Founder of Netconcepts
  • 2. Who Am I? • Author of Google Power Search & Co-author of The Art of SEO • Founder of SEO agency Netconcepts • Sold Netconcepts to Covario in 2010 • Lived in New Zealand for 8 yrs, returned to US in 2007 • Invented GravityStream, a pay-for-performance SEO technology (now Covario’s Organic Search Optimizer) • Now a free agent, developing an SEO coaching program which will launch soonish
  • 5. Googling for Answers • But sometimes the answers are elusive – Knowledge workers spend 15-30% of their day searching for information. More than half of their searches fail. (Source: IDC) • Garbage In, Garbage Out – An unfocused search yields irrelevant search results • The Key? Learn how to search smarter!
  • 7. Pop Quiz! • You want to find out how many women buy cars in the United States. What’s the best Google query to find out? – what is size of female car buying market – how many women buy cars in the u.s. – market size car buyer female u.s. – market size ~car ~buyer ~female u.s. – buy cars market female OR women
  • 8. 5 Keys to Smarter Searching 1. Cutting through the clutter 2. Casting a wider net 3. Mastering the Google interface 4. Employing specialized search services 5. Assembling your toolbox
  • 9. 1. Cutting Through the Clutter • Exact phrases: “” • Don’t ask a question • Singular vs. plural • Word order • Boolean logic: -, +, (), OR, | • Search operators • Date based searching (“More search tools”)
  • 10. Search Operators filetype: Restrict results by file type extension (pdf, doc, xls, ppt) site: Search a particular domain intitle: & allintitle: Words must appear in title inurl: & allinurl: Words must appear in URL daterange: Pages added/updated within a date range (in Julian format) define: Glossary definition
  • 29. 2. Casting a Wider Net • Synonym operator (~) • Asterisk wildcard operator (*) • OR (|) • Number ranges (..) • related: operator
  • 39. 3. Mastering the Google Interface
  • 40. © 2004 Stephan Spencer * Netconcepts * www.netconcepts.com *
  • 52. 4. Employ Specialized Search Services • Soople • Google Patent Search • Google Books • Google Scholar • Google Q&A (instant answers) – The Google search box is a phonebook, a calculator, a measurement converter, a dictionary, a package tracker, an airline timetable, a street map atlas, and a stock ticker
  • 54. 5. Assembling Your Toolbox • Download & install the Google Toolbar • Subscribe to Google Alerts • Set your Start Page • Buy a reference book on Google • Create a Google cheat sheet • Take the GoogleGuide.com tutorial
  • 56. In Summary 1. Cut through the clutter 2. Cast a wider net 3. Master the Google interface 4. Employ specialized search services 5. Assemble your toolbox
  • 57. Q&A • What can you do tomorrow that will improve your searching prowess? Write down 3 things. Get ‘em done! • To contact me: stephan@stephanspencer.com • To get a copy of this slide deck, email admin@stephanspencer.com
  • 58. Special Offer Visit http://oreilly.com to purchase your copy of The Art of SEO and enter code 4CAST to save 40% off print book & 50% off ebook with special code 4CAST Visit http://oreilly.com/webcasts to view upcoming webcasts and online events