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Twitter for Marketing & PR
O’Reilly Twitter Bootcamp - Webinar Preview



Mike Volpe
HubSpot VP Marketing
Twitter: @mvolpe
Twitter is a Big Deal




              More website visitors than
             NY Times or Washington Post.

 http://siteanalytics.compete.com/twitter.com+nytimes.com+washingtonpost.com/
Is Twitter for Business?
Twitter for PR
          Need to urgently speak with a business that is very
          actively leveraging social media strategies; for ZDNet

     I spoke about our use of social media for biz on 2 panels -
     http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9

                                 408 555-1234?



     I will call you right now




 Elapsed Time:
  50 Minutes
Twitter for Marketing

 • 10% of our blog traffic

 • 3rd biggest single traffic source

 • 7% of Twitter visitors convert to leads

 • Hundreds of leads for HubSpot
Twitter for Business
 • Customer service

 • Brand building

 • PR

 • Lead generation
Assumptions


 • You know the basics of Twitter for
   personal use

 • Interested in using Twitter for
   Marketing
How to Succeed With Twitter


        Track &            Build Your
        Analyze             Network




                   Engage
                   With Your
                  Community
Twitter Grader




      Score evaluates overall authority / influence
Put a Bio in Your Profile
Identify Yourself in Your Bio
Put a Link in Your Profile
Follow to Get Followers
Follow Top Twitter Users




             twitter.grader.com/topusers
See Who Thought-Leaders Follow




             twitter.com/dmscott
Who’s Talking About Your Keywords?




        search.twitter.com/search?q=lead+generation
Follow Like Minded People




            twitter.grader.com/search
Engage With People




                 10,000 followers




                 2,000 followers
Follow People Who Follow You
Following-to-Follower Ratio
It’s a Discussion, Not a Broadcast
Follow Your Brand in Conversations
Save Testimonials




  http://twitter.com/Scobleizer/statuses/774666561
Use Favorites to Save Highlights




          twitter.com/HubSpot/favourites
Tweets-per-Day Best Practice
What are ReTweets
What are ReTweets?


    RT @username: Original Tweet

                OR

    Original Tweet Via @username
Why Do You Want ReTweets?

• Followers
• Buzz
• Traffic
Offer Value to Get ReTweets

•   How To’s and Instructional Content
•   News, especially breaking news
•   Warnings (viruses or scams)
•   Freebies and Contests
Final Advice from MC Hammer



“Forget the numbers. Just be interesting.”
Attend the Twitter Bootcamp for More!

 Things not covered today:
 • Twitter for customer service
 • Twitter and brand building
 • Hashtags
 • Twitter for events & conferences
 • Tweetups
 • Using Twitter with blogs, Facebook…
Thank You!
Bootcamp:
http://training.oreilly.com/twitterbootcamp/
Webinar Questions:
http://www.inboundmarketing.com/content/oreilly-twitter-webinar


Mike Volpe
HubSpot VP Marketing
Twitter: @mvolpe

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