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Active Facebook Users By Country & Region: August 2009

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Facebook active users by country, region and age group. Includes recent growth rate (overall and by age group) as well as market penetration.

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Active Facebook Users By Country & Region: August 2009

  1. Active Facebook Users By Country & Region August 14, 2009 Ben Lorica O’Reilly Research twitter.com/dliman radar.oreilly.com/research radar.oreilly.com/ben
  2. Data Description  Active Users by - Location (IP Address) - User supplied demographics: age, gender, etc.  Data from 5/21/2008 - present  Source: http://www.facebook.com/advertising/
  3. Active Users  266+ million worldwide: F (50%), M (46%) - Grew 202% from Aug-08 to Aug-09: adding 174M active users Active Facebook Users FEMALE Source: O’Reilly Research MALE DECLINE TO STATE
  4. Major Regions Rate-of-Change Share of Active Market (# of Users) Facebook Users Last 12 Weeks Penetration Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population), where Total Population is limited to countries where Facebook has a presence
  5. Major Regions - By Age Group  “Under 25” accounted for 58% of users in Asia, 54% in South America, and 60% in the Middle East/North Africa. - Facebook hits the mainstream: “Under 25” now a mere 37% of users in the U.S. Source: O’Reilly Research
  6. Major Regions - By Age Group  Except for Asia, fastest growth has generally been in the 55+ age groups. - Fast growth among teens (13-17) in Asia Source: O’Reilly Research
  7. Gender and Major Regions G,1$ !%#$ &+#$ Males outnumber Females 1B4567$ &)#$ !!#$ only in the 1?57$ &)#$ !&#$ Middle East / N. Africa, Africa, DA$1234567@E03$ D745FF379$ !!#$ &%#$ H36=593$E-$,/7/3$ and Asia >.4-C3$ !(#$ &*#$ ;7=3$ I327=3$ ;5<<=3$>7?/@:A$1B4567$ &'#$ )&#$ Source: :-4/0$1234567$ !%#$ &"#$ O’Reilly Research 8637957$ !%#$ &)#$ ,-./0$1234567$ !"#$ &*#$ This Week F+0# !%"# &)"# 0A3456# &%"# !)"# 0>46# &("# !)"# C@#0123456?D/2# !%"# &!"# C634EE268# G25<482#D,#+.6.2# =-3,B2# !'"# &%"# :6<2# H216<2# :4;;<2#=6>.?9@#0A3456# &&"# *'"# 9,3./#0123456# !%"# &'"# Source: O’Reilly Research 7526846# !$"# &)"# +,-./#0123456# !!"# &%"# 12 Weeks Ago
  8. Major Regions Users By Region
  9. Europe - Active Users By Country Active Users Rate-of-Change Market (in hundreds of thousands) (last 12 weeks) Penetration Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population)
  10. Europe - Active Users By Age Group Facebook Active Users by Age Group: EUROPE Active Users Rate-of-Change (in hundreds of thousands) (last 12 weeks) Source: O’Reilly Research
  11. South America - Active Users By Country Active Users Rate-of-Change Market (in hundreds of thousands) (last 12 weeks) Penetration Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population)
  12. South America - Active Users By Age Group Facebook Active Users by Age Group: SOUTH AMERICA Active Users Rate-of-Change (in hundreds of thousands) (last 12 weeks) Source: O’Reilly Research
  13. Middle East and North Africa - Active Users By Country Active Facebook Users Rate-of-Change (# of Users) Market Penetration (in hundreds of thousands) Last 12 Weeks Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population)
  14. Middle East and North Africa - Active Users By Age Grp Facebook Active Users by Age Group: MIDDLE EAST & NORTH AFRICA Active Users Rate-of-Change (in hundreds of thousands) (last 12 weeks) Source: O’Reilly Research
  15. Asia - Active Users By Country Active Facebook Users Rate-of-Change (# of Users) Market Penetration (in hundreds of thousands) Last 12 Weeks Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population)
  16. Asia - Active Users By Age Group Facebook Active Users by Age Group: ASIA Active Users Rate-of-Change (in hundreds of thousands) (last 12 weeks) Source: O’Reilly Research
  17. N. America & Other Regions - Active Users By Country Active Facebook Users Rate-of-Change (# of Users) Market (in hundreds of thousands) Last 12 Weeks Penetration Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population)
  18. USA - Active Users By Age Group  Over 80 million users in the US - Grew 171% from Aug-08 to Aug-09: adding 49M active users  Strongest growth in the 45+ age groups - Doubled number of users 55 years or older - Added 5.5M users, 55 years or older, over last 12 weeks Share of Active Facebook Users ROC in Facebook Users (Last 12 Weeks) $%"# !*%#$ !)(#$ $$"# !"#$%&'()*+&,--.(+&/&0$%1( !"#$%&'()*+&,--.(+&/&0$%1( !!*#$ &%"# &&"# ()#$ !"# '(#$ ("# '"# &'#$ )"# !"#$ %#$ &)*&+# &%*$(# $,*)'# )(*''# '(*('# ((*(!# ,-*,(# ,(.# !'+!($ !,+&*$ &%+')$ '*+))$ )*+*)$ **+*"$ %-+%*$ %*.$ US (8/14/09)
  19. Questions? twitter.com/dliman radar.oreilly.com/research/ radar.oreilly.com/ben

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