1. Active Facebook Users By Country & Region
August 14, 2009
Ben Lorica
O’Reilly Research
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2. Data Description
 Active Users by
- Location (IP Address)
- User supplied demographics: age, gender, etc.
 Data from 5/21/2008 - present
 Source: http://www.facebook.com/advertising/

3. Active Users
 266+ million worldwide: F (50%), M (46%)
- Grew 202% from Aug-08 to Aug-09: adding 174M active users
Active Facebook Users
FEMALE
Source: O’Reilly Research
MALE
DECLINE TO STATE

4. Major Regions
Rate-of-Change
Share of Active Market
(# of Users)
Facebook Users Last 12 Weeks Penetration
Source:
O’Reilly Research
Market Penetration: (Active Facebook Users)/(Total Population),
where Total Population is limited to countries where Facebook has a presence

5. Major Regions - By Age Group
 “Under 25” accounted for 58% of users in Asia, 54% in South America, and
60% in the Middle East/North Africa.
- Facebook hits the mainstream: “Under 25” now a mere 37% of users in the U.S.
Source:
O’Reilly Research

6. Major Regions - By Age Group
 Except for Asia, fastest growth has generally been in the 55+ age groups.
- Fast growth among teens (13-17) in Asia
Source:
O’Reilly Research

7. Gender and Major Regions
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8. Major Regions
Users By Region

9. Europe - Active Users By Country
Active Users Rate-of-Change Market
(in hundreds of thousands) (last 12 weeks) Penetration
Source:
O’Reilly Research
Market Penetration:
(Active Facebook Users)/(Total Population)

10. Europe - Active Users By Age Group
Facebook Active Users by Age Group: EUROPE
Active Users Rate-of-Change
(in hundreds of thousands) (last 12 weeks)
Source:
O’Reilly Research

11. South America - Active Users By Country
Active Users Rate-of-Change Market
(in hundreds of thousands) (last 12 weeks) Penetration
Source:
O’Reilly Research
Market Penetration:
(Active Facebook Users)/(Total Population)

12. South America - Active Users By Age Group
Facebook Active Users by Age Group: SOUTH AMERICA
Active Users Rate-of-Change
(in hundreds of thousands) (last 12 weeks)
Source:
O’Reilly Research

13. Middle East and North Africa - Active Users By Country
Active Facebook Users Rate-of-Change (# of Users)
Market Penetration
(in hundreds of thousands) Last 12 Weeks
Source:
O’Reilly Research
Market Penetration: (Active Facebook Users)/(Total Population)

14. Middle East and North Africa - Active Users By Age Grp
Facebook Active Users by Age Group: MIDDLE EAST & NORTH AFRICA
Active Users Rate-of-Change
(in hundreds of thousands) (last 12 weeks)
Source:
O’Reilly Research

15. Asia - Active Users By Country
Active Facebook Users Rate-of-Change (# of Users)
Market Penetration
(in hundreds of thousands) Last 12 Weeks
Source:
O’Reilly Research
Market Penetration: (Active Facebook Users)/(Total Population)

16. Asia - Active Users By Age Group
Facebook Active Users by Age Group: ASIA
Active Users Rate-of-Change
(in hundreds of thousands) (last 12 weeks)
Source:
O’Reilly Research

17. N. America & Other Regions - Active Users By Country
Active Facebook Users Rate-of-Change (# of Users) Market
(in hundreds of thousands) Last 12 Weeks Penetration
Source:
O’Reilly Research
Market Penetration: (Active Facebook Users)/(Total Population)

18. USA - Active Users By Age Group
 Over 80 million users in the US
- Grew 171% from Aug-08 to Aug-09: adding 49M active users
 Strongest growth in the 45+ age groups
- Doubled number of users 55 years or older
- Added 5.5M users, 55 years or older, over last 12 weeks
Share of Active Facebook Users ROC in Facebook Users (Last 12 Weeks)
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US (8/14/09)

19. Questions?
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