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2009 Research Where

A report from the O'Reilly Radar Research division on the current state of iPhone Apps and the market.

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2009 Where 2.0 Online Conference
            < Data through 11/15/2009 >

                  Contact: Ben Lorica
                 radar.oreilly.com/ben
                   twitter.com/dliman
O’Reilly Research iTunes Data Description
 U.S. iTunes App Store

 Time Period (for slides): 7/27/2008 to 11/15/2009

 Data mart containing trends in price, sales
  rankings, ratings, reviews, and # of unique apps.

 Sales Rankings:
   - Within a category
   - Overall: Top Paid, Top Free, Top Grossing
U.S. iTunes App Store - Unique Apps
Of the close to 100K unique apps available in the U.S.
App Store:
 - 23% were FREE
 - 3% were listed in the NAVIGATION category


        FREE

        PAID




 Source: O’Reilly Research
U.S. iTunes App Store - Unique Apps By Category
              F#E"8'
                                                              24%
               ;0078'
       C.$"&$#*.E".$'
               D&#>",'
           C)<+#=0.'
             B=,*="8'
             A*@"8$3,"'
           ?"@"&".+"'
                          Share of Apps By Category
               (<8*+'
               420&$8'
                           3 Months Ago
          5#>*1#=0.'
                           and This Week
         /&0)<+=>*$3'
            ;<8*."88'               D9G4'!CCH'
 9"#,$%+#&"':'-*$."88'              I'(J5D94'KFJ'
                5"68'             Source: O’Reilly Research
   40+*#,'5"$60&7*.1'
        /%0$01&#2%3'
             -*.#.+"'
             (")*+#,'
            !"#$%"&'      Share of UNIQUE Apps
The Top of the Charts:


Navigation Apps & the Top 100 Lists
          (Last 8 Weeks)
iTunes Top 100 Lists
 U.S. iTunes App Store has three Top 100 Lists
  - Top 100 Grossing Apps
  - Top 100 Paid Apps
  - Top 100 Free Apps

 We list Navigation Apps that have appeared on
  these lists, sometime over the last 8 weeks.

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2009 Research Where

  • 1. 2009 Where 2.0 Online Conference < Data through 11/15/2009 > Contact: Ben Lorica radar.oreilly.com/ben twitter.com/dliman
  • 2. O’Reilly Research iTunes Data Description  U.S. iTunes App Store  Time Period (for slides): 7/27/2008 to 11/15/2009  Data mart containing trends in price, sales rankings, ratings, reviews, and # of unique apps.  Sales Rankings: - Within a category - Overall: Top Paid, Top Free, Top Grossing
  • 3. U.S. iTunes App Store - Unique Apps Of the close to 100K unique apps available in the U.S. App Store: - 23% were FREE - 3% were listed in the NAVIGATION category FREE PAID Source: O’Reilly Research
  • 4. U.S. iTunes App Store - Unique Apps By Category F#E"8' 24% ;0078' C.$"&$#*.E".$' D&#>",' C)<+#=0.' B=,*="8' A*@"8$3,"' ?"@"&".+"' Share of Apps By Category (<8*+' 420&$8' 3 Months Ago 5#>*1#=0.' and This Week /&0)<+=>*$3' ;<8*."88' D9G4'!CCH' 9"#,$%+#&"':'-*$."88' I'(J5D94'KFJ' 5"68' Source: O’Reilly Research 40+*#,'5"$60&7*.1' /%0$01&#2%3' -*.#.+"' (")*+#,' !"#$%"&' Share of UNIQUE Apps
  • 5. The Top of the Charts: Navigation Apps & the Top 100 Lists (Last 8 Weeks)
  • 6. iTunes Top 100 Lists  U.S. iTunes App Store has three Top 100 Lists - Top 100 Grossing Apps - Top 100 Paid Apps - Top 100 Free Apps  We list Navigation Apps that have appeared on these lists, sometime over the last 8 weeks.
  • 7. Navigation Apps on Top 100 Grossing Apps List TITLE SELLER PRICE ($) MotionX GPS Drive Fullpower Technologies, Inc. 2.99 MotionX GPS Fullpower Technologies, Inc. 2.99 MotionX GPS Sport Fullpower Technologies, Inc. 2.99 Geocaching Groundspeak Inc. 9.99 Mobile Navigator North America NAVIGON AG 89.99 CoPilot Live North America ALK Technologies, Inc 34.99 TomTom U.S. & Canada TomTom 99.99 MobileNavigator Europe NAVIGON AG 139.99 < US iTunes Apps Store: Last 8 weeks >
  • 8. Navigation Apps on Top 100 Paid Apps List TITLE SELLER PRICE ($) MotionX GPS Sport Fullpower Technologies, Inc. 2.99 MotionX GPS Fullpower Technologies, Inc. 2.99 MotionX GPS Drive Fullpower Technologies, Inc. 2.99 Bionic Eye Presselite 0.99 < US iTunes Apps Store: Last 8 weeks >
  • 9. Navigation Apps on Top 100 Free Apps List TITLE SELLER PRICE ($) WHERE uLocate Communications 0 Layar Reality Browser Layar B.V. 0 < US iTunes Apps Store: Last 8 weeks >
  • 11. U.S. iTunes - Definition of “Sensor-related” App  Grab set of iPhone apps whose title/description contain one or more of the following words: - GPS - compass - sensor(s) - camera - accelerometer  Data was through 11/15/2009
  • 12. U.S. iTunes App Store - Unique “Sensor” Apps Of the close to 2.8K unique “Sensor” apps available in the U.S. App Store, 22% were FREE. Rate-of-change in # of unique “Sensor” apps - Year-over-year: +750% - Last 3 months: +50% FREE PAID Source: O’Reilly Research
  • 13. U.S. iTunes App Store - Unique “Sensor” Apps Navigation accounted for 25% of all “sensor-related” apps (data from last 8 weeks) 4&8$>&70*( 25% F.&8"'( 19% 6-0,0>.&A-9( 13% E7'$7"2( 10% D&C"2( <*,".,&$*C"*,( B$;"2,9'"( =A0.,2( ?"&',-%&."(@()$,*"22( Unique Apps By Category =0%$&'(4",50.1$*>( Sensor-related Apps <#3%&70*( Source: O’Reilly Research /32$*"22( :";"."*%"( 6.0#3%78$,9( 4"52( !32$%( /0012( +"&,-".( )$*&*%"( !"#$%&'( Share of UNIQUE Apps
  • 14. Sensor Apps on Top 100 Grossing Apps List TITLE SELLER PRICE ($) MotionX GPS Drive Fullpower Technologies, Inc. 2.95 Golfshot: Golf GPS Shotzoom Software, LLC 29.99 Best Camera Ubermind, Inc. 2.99 Camera Flash Deluxe wang haiwen 0.99 CoPilot Live North America ALK Technologies, Inc 34.99 McSweeney's McSweeney's 5.99 Camera Genius JEFF MCMORRIS 0.99 Air Mouse Pro RPA Tech, INC 2.16 Max Injury Box Shaped Games 0.99 MotionX GPS Sport Fullpower Technologies, Inc. 2.99 PAC-MAN Namco Networks America 3.37 iRa Pro Lextech Global Services Corp 899.99 ProCamera Jens Damgen 2.99 Super Monkey Ball Sega America 3.99 < US iTunes Apps Store: Last 8 weeks >
  • 15. Sensor Apps on Top 100 Paid Apps List TITLE SELLER PRICE ($) Camera Flash Deluxe wang haiwen 0.99 MotionX GPS Drive Fullpower Technologies, Inc. 2.95 Max Injury Box Shaped Games 0.99 Best Camera Ubermind, Inc. 2.99 Air Mouse Pro RPA Tech, INC 2.16 Camera Genius JEFF MCMORRIS 0.99 TiltShift Generator Art & Mobile 0.99 Camera Flash Bo Yuan 0.99 MotionX GPS Sport Fullpower Technologies, Inc. 2.99 PAC-MAN Namco Networks America 3.1 Spore Origins Electronic Arts 0.99 Camera Zoom 2 Kenneth Kao 0.99 iSpy Cameras SKJM, LLC 0.99 Live Cams Barry Egerter 0.99 Camera Flash & More Chad Rivoli 0.99 McSweeney's McSweeney's 5.99 Shopper Mark Krenek 0.99 OOF Camera - from DragDragDrag aSmartVision Co. 1.99 ProCamera Jens Damgen 2.99 < US iTunes Apps Store: Last 8 weeks >
  • 16. Sensor Apps on Top 100 Free Apps List TITLE SELLER PRICE ($) Fish Food Frenzy Free Mark Andrade 0 Trapster speed trap alerts Tenereillo, Inc. 0 Flash for Free Michael Moon 0 < US iTunes Apps Store: Last 8 weeks >
  • 17. The Top of the Charts: Game Apps dominate the Top 100 Lists
  • 18. U.S. iTunes App Store - Unique Apps Overall, Games accounted for 20% of all apps (data from last 8 weeks) F#E"8' 20% C.$"&$#*.E".$' ;0078' D&#>",' C)<+#=0.' B=,*="8' A*@"8$3,"' ?"@"&".+"' Unique Apps By Category (<8*+' All Apps Source: O’Reilly Research 420&$8' 5#>*1#=0.' 3% /&0)<+=>*$3' ;<8*."88' 9"#,$%+#&"':'-*$."88' 5"68' 40+*#,'5"$60&7*.1' /%0$01&#2%3' -*.#.+"' (")*+#,' !"#$%"&' Share of UNIQUE Apps
  • 19. U.S. iTunes App Store - Top 100 Grossing Apps Games accounted for 49% of the Top 100 Grossing apps (data from last 8 weeks) F#E"8' 49% C.$"&$#*.E".$' ;0078' D&#>",' C)<+#=0.' B=,*="8' A*@"8$3,"' Unique Apps By Category ?"@"&".+"' Top 100 Grossing Apps (<8*+' Source: O’Reilly Research 420&$8' 5#>*1#=0.' 3% /&0)<+=>*$3' ;<8*."88' 9"#,$%+#&"':'-*$."88' 5"68' 40+*#,'5"$60&7*.1' /%0$01&#2%3' -*.#.+"' (")*+#,' !"#$%"&' Share of UNIQUE Apps
  • 20. U.S. iTunes App Store - Top 100 Paid Apps Games accounted for 49% of the Top 100 Paid apps (data from last 8 weeks) F#E"8' 49% C.$"&$#*.E".$' ;0078' D&#>",' C)<+#=0.' B=,*="8' A*@"8$3,"' Unique Apps By Category Top 100 Paid Apps ?"@"&".+"' (<8*+' Source: O’Reilly Research 420&$8' 5#>*1#=0.' 1% /&0)<+=>*$3' ;<8*."88' 9"#,$%+#&"':'-*$."88' 5"68' 40+*#,'5"$60&7*.1' /%0$01&#2%3' -*.#.+"' (")*+#,' !"#$%"&' Share of UNIQUE Apps
  • 21. U.S. iTunes App Store - Top 100 Free Apps Games accounted for 54% of the Top 100 Free apps (data from last 8 weeks) F#E"8' 54% C.$"&$#*.E".$' ;0078' D&#>",' C)<+#=0.' B=,*="8' Unique Apps By Category A*@"8$3,"' Top 100 Free Apps ?"@"&".+"' (<8*+' Source: O’Reilly Research 420&$8' 5#>*1#=0.' 1%1% /&0)<+=>*$3' ;<8*."88' 9"#,$%+#&"':'-*$."88' 5"68' 40+*#,'5"$60&7*.1' /%0$01&#2%3' -*.#.+"' (")*+#,' !"#$%"&' Share of UNIQUE Apps
  • 23. O’Reilly Research - Book Sales Data Description  U.S. online and offline book sales ~ 70% of the retail market  For each title we, have # of units sold each week  We maintain a dimensional data mart: for each title we assign - Programming Language - Database - Platform - Version - other meta-data
  • 24. U.S. Book Sales - The Rise of Objective-C From last to 4th largest programming language! (From Q1-2007 to Q3-2009: iTunes App store launched in Q3-2008)
  • 25. U.S. Tech Book Market - Total Units Sold Per Quarter There has been a sharp decline in the sales of Geo-related titles. (both time-series Normalized to have a starting value of 100) '#!" Total Units Sold (Normalized) -.."/012"34456" '!!" 704(80.9:0;"/012"34456" Source: O’Reilly Research &!" %!" $!" #!" !" #!!%()*" #!!+()*" #!!&()*" #!!,()*"
  • 26. U.S. Tech Book Market - Major Geo Book Categories As book sales in all geo categories drop, users of traditional GIS tools continue to buy more books than web mapping developers. Total Units Sold: Geo-related Tech Book Categories 0112345' 0116345' 0117345' 0118345' Source: O’Reilly Research !"#$%&' $()#)*%+$,$%&' $))$-('.!/&'
  • 27. Questions? radar.oreilly.com/ben twitter.com/dliman radar.oreilly.com/research