Over the past 4 years, traditional media has declined by over 50% while social media and the rise of blogs have increased 2000%SEO is critical to marketing communications as consumers now search vs. surf for contentThe majority of organizations still have a media-focused communications model,missing out on opportunities to expand communications to a broader audienceSavvy internet users and searchers demand and expect easy access to relevant, objective, timely, quality informationContent is the new media currency that feeds social media, the resource-constrained traditional media and the new trend of aggregating content
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FIRSTFare 2012 FRC Business Roundtable Presentation
Highlights from the FRC Business Roundtable Team 4488 Glencoe High School Hillsboro, Oregon
What We Have to Share Today• Who, What, Where, When, an d Why• Program and Things We Learned• Request for Feedback
What is the Business Roundtable? • A business conference focused on topics of interest to FRC business team leaders.
Why Hold this Event? • Networking • Learning new strategies • Getting an early start on public relations, recruitment, and fundraising • Canned Food Donation
The Program• Public Relations• Fundraising• Public Speaking• Business and Marketing Plans• Awards and Judging
- 60% FEWER +2000%TRADITIONAL INCREASE IN MEDIA SOCIAL MEDIA 90% NICHE MEDIA USE SEARCH GAINING TO FIND MINDSHARE INFORMATION20M blogs and CONTENT IS counting … NEW MEDIA CURRENCY PR LANDSCAPE TODAY
Stories Stick Storytelling stand alone Statistics with some storytelling 65-70%Sole use of statistics 25-30% 5-10%*London School of Business
Elements of a Story Context Story ElementsResolution Conflict
Context • Set the scene, leverage current news and events • Make it interesting and believableProtagonist –fighting the good fightFaces challenges, but perseveresHas something special …
CONFLICT Identify the mission of the Protagonist Compelling, believable, relatableAntagonist establishes tensionand dramaIs a “worthy opponent”
RESOLUTION Needs interesting twists and turns Ultimate message is revealedEvery story has a different ending “Happily Ever After ...” “The moral of the story is ...” “The Cliff Hanger...”
Slidecasts• Tell a story as in a podcast and give the audience something to look at• http://www.youtube.com/watch ?feature=player_embedded&v= me-Aj9qhGtg• http://ralphbond.com
Public Speaking Tips and Making the Pitch Max Lopez from ITT and Loren Jahraus, mentor for FRC Team 2635 Lake Monsters gave us some Toastmaster tips. • Know your material. • Practice. Practice. Practice! • Know the audience.
Business and Marketing Plans• Team 2517 Green Wrenches presented on what to include in the business plan.• And what do judges want to hear!
Preparing for Chairman’s and Other Awards• Marina Dimitrov, 15 40, Dean’s List Winner• Mary Steiner, 448 8, Dean’s List Finalist
Preparing for Chairman’s and Other Awards• Document “FIRST Robotics Competition Awards Presentation” is available at http://glencoerobotics.com• Chairman’s, Engineering Inspiration, Entrepeneurship, Imagery, Website, Roo kie Inspiration, Rookie All Star, Team Spirit, Dean’s List