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Marketing is for Geeks

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Some open source geeks have a deep-rooted skepticism about marketing. This talk will demonstrate why marketing is not evil. Quite the opposite, all participants within an Open Source ecosystem rather benefit from reasonable marketing and communications. Attendees will first learn about the basics of marketing Open Source software. Next, we'll take a close look at how marketing and community communications relate to each other and differ from each other. Then, this talk will analyze the Joomla! ecosystem and its stakeholders from a marketing perspective. The analysis will allow to better understand which marketing and communication tactics each of the stakeholders could apply. For example, how developers can effectively communicate within mailing lists, or how system integrators can successfully position themselves as Joomla! experts on the Web or in sales pitches. By the end of the talk, attendees should have gained valuable insight from lessons learned and take home knowledge about a marketing framework they can use for fueling their own success.

Published in: Technology, Business

Marketing is for Geeks

  1. Marketing is for Geeks By @ordnas Initmarketing - The Open Source Marketing Agency
  2. Species of Geek: Developer
  3. Mammal
  4. Microhabitat
  5. Evolutionary adaptation
  6. Low dietary intake
  7. Sensitive to light?
  8. Evolution of the Programming Geek
  9. Geekus Programmicus
  10. Geekus Programmicus
  11. Geekus Programmicus Geekus Entreprenerius
  12. Geekus Programmicus Geekus Entreprenerius Geekus Managementus
  13. Geekus ? Programmicus Geekus Entreprenerius Geekus Managementus
  14. Geekus Programmicus Geekus Entreprenerius Geekus Managementus
  15. Geekus Programmicus Geekus Entreprenerius Geekus Managementus
  16. Geekus Programmicus Geekus Entreprenerius Geekus Managementus
  17. $ $ $ $ $ $ Geekus Economicus
  18. Geek’s New Goals • Do what you love, love what you do
  19. Geek’s New Goals • Do what you love, love what you do • Earn a living with what you love to do
  20. Geek’s New Goals • Do what you love, love what you do • Earn a living with what you love to do Commercial Open Source
  21. Geek’s New Skills • Sales • Marketing
  22. Geek’s New Skills • Marketing
  23. Geek’s New Skills • Marketing Open Source Marketing
  24. Marketing 101 for Joomla Geeks
  25. class Marketing extends Geek { var $community = ; function raise_visibility(){} function generate_leads(){} }
  26. class Marketing extends Geek { var $community = ; function raise_visibility(){} function generate_leads(){} }
  27. Business Ecosystem
  28. Business Model
  29. You
  30. You You
  31. You You You
  32. You You You You
  33. You
  34. You You
  35. You You You
  36. You You You
  37. You You You You
  38. You You You You You
  39. You You You You You You
  40. You
  41. You You
  42. You You Warning!
  43. Market Conversations
  44. Press
  45. Press
  46. Press
  47. Press Trade Fairs
  48. Press Trade Fairs
  49. Press Trade Fairs
  50. Marketing Communications
  51. Channels • Press, Weblogs • Events • Joomla! Forums • Joomla! Extensions Directory • etc.
  52. Go-to-market Strategy
  53. Chasm
  54. Community Relations
  55. Community Marketing & Relations Communications
  56. Messaging
  57. You You
  58. You You We are Open Source
  59. You You We are Open Source
  60. Business Benefits
  61. Lead Generation
  62. Case Study
  63. Brand name
  64. Tagline and positioning
  65. Product pitch
  66. Community adoption
  67. License?
  68. Sales
  69. Business benefits?
  70. Pricing?
  71. Channels ✓ Website ✓ Standalone community ✓ Joomla! Extensions Directory - Public Relations ✓ Technical tutorials, books (in DACH)
  72. Go-to-market
  73. Go-to-market Joomla! Community
  74. Go-to-market Joomla! Community
  75. Go-to-market Joomla! Business benefits Community
  76. Lead Generation
  77. Lead Generation Joom!Fish
  78. Lead Generation Joom!Fish = Product
  79. Lead Generation Joom!Fish = Product + Subscription
  80. Lead Generation Recurring and scalable Joom!Fish = Product + Subscription = revenue
  81. Lead Generation Joomla! project Visibility Recurring and scalable Joom!Fish = Product + Subscription = revenue
  82. Lead Generation Joomla! project = Open Source Community Visibility Recurring and scalable Joom!Fish = Product + Subscription = revenue
  83. Lead Generation Joomla! project = Open Source Community = Global market Visibility Recurring and scalable Joom!Fish = Product + Subscription = revenue
  84. Lead Generation Joomla! project = Open Source Community = Global market Visibility Recurring and scalable Joom!Fish = Product + Subscription = revenue Visibility Think Network
  85. Lead Generation Joomla! project = Open Source Community = Global market Visibility Recurring and scalable Joom!Fish = Product + Subscription = revenue Visibility Think Network = Services
  86. Lead Generation Joomla! project = Open Source Community = Global market Visibility Recurring and scalable Joom!Fish = Product + Subscription = revenue Visibility High margin Think Network = Services = consulting rates
  87. Lead Generation Joomla! project = Open Source Community = Global market Visibility Recurring and scalable Visibility Joom!Fish = Product + Subscription = revenue Visibility High margin Think Network = Services = consulting rates
  88. Thank you! Questions? Credits Contact me: • http://www.flickr.com/photos/joebeone/544978512/ • http://www.flickr.com/photos/marcn/472863574/ • http://www.flickr.com/photos/dkpto/4426951616/ @ordnas • http://www.flickr.com/photos/hirsch/22583890/ • http://www.flickr.com/photos/helgabj/1859917646/ • http://www.flickr.com/photos/worldeconomicforum/346665560/ • http://www.flickr.com/photos/nojhan/3204073130/ • http://www.flickr.com/photos/hagengraf/2311487135/ © 2010 Initmarketing (except where otherwise noted). Some rights reserved. Distributed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.

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