Marketing is for Geeks
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Sandro GroganzFollow
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Marketing is for Geeks
Jun. 10, 2010•0 likes•6,400 views
10 likes
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Some open source geeks have a deep-rooted skepticism about marketing. This talk will demonstrate why marketing is not evil. Quite the opposite, all participants within an Open Source ecosystem rather benefit from reasonable marketing and communications. Attendees will first learn about the basics of marketing Open Source software. Next, we'll take a close look at how marketing and community communications relate to each other and differ from each other. Then, this talk will analyze the Joomla! ecosystem and its stakeholders from a marketing perspective. The analysis will allow to better understand which marketing and communication tactics each of the stakeholders could apply. For example, how developers can effectively communicate within mailing lists, or how system integrators can successfully position themselves as Joomla! experts on the Web or in sales pitches. By the end of the talk, attendees should have gained valuable insight from lessons learned and take home knowledge about a marketing framework they can use for fueling their own success.
Sandro GroganzFollow
Marketing is for Geeks
- Marketing is for Geeks By @ordnas Initmarketing - The Open Source Marketing Agency
- Species of Geek: Developer
- Mammal
- Microhabitat
- Evolutionary adaptation
- Low dietary intake
- Sensitive to light?
- Evolution of the Programming Geek
- Geekus Programmicus
- Geekus Programmicus
- Geekus Programmicus Geekus Entreprenerius
- Geekus Programmicus Geekus Entreprenerius Geekus Managementus
- Geekus ? Programmicus Geekus Entreprenerius Geekus Managementus
- Geekus Programmicus Geekus Entreprenerius Geekus Managementus
- Geekus Programmicus Geekus Entreprenerius Geekus Managementus
- Geekus Programmicus Geekus Entreprenerius Geekus Managementus
- $ $ $ $ $ $ Geekus Economicus
- Geek’s New Goals • Do what you love, love what you do
- Geek’s New Goals • Do what you love, love what you do • Earn a living with what you love to do
- Geek’s New Goals • Do what you love, love what you do • Earn a living with what you love to do Commercial Open Source
- Geek’s New Skills • Sales • Marketing
- Geek’s New Skills • Marketing
- Geek’s New Skills • Marketing Open Source Marketing
- Marketing 101 for Joomla Geeks
- class Marketing extends Geek { var $community = ; function raise_visibility(){} function generate_leads(){} }
- class Marketing extends Geek { var $community = ; function raise_visibility(){} function generate_leads(){} }
- Business Ecosystem
- Business Model
- You
- You You
- You You You
- You You You You
- You
- You You
- You You You
- You You You
- You You You You
- You You You You You
- You You You You You You
- You
- You You
- You You Warning!
- Market Conversations
- Press
- Press
- Press
- Press Trade Fairs
- Press Trade Fairs
- Press Trade Fairs
- Marketing Communications
- Channels • Press, Weblogs • Events • Joomla! Forums • Joomla! Extensions Directory • etc.
- Go-to-market Strategy
- Chasm
- Community Relations
- Community Marketing & Relations Communications
- Messaging
- You You
- You You We are Open Source
- You You We are Open Source
- Business Benefits
- Lead Generation
- Case Study
- Brand name
- Tagline and positioning
- Product pitch
- Community adoption
- License?
- Sales
- Business benefits?
- Pricing?
- Channels ✓ Website ✓ Standalone community ✓ Joomla! Extensions Directory - Public Relations ✓ Technical tutorials, books (in DACH)
- Go-to-market
- Go-to-market Joomla! Community
- Go-to-market Joomla! Community
- Go-to-market Joomla! Business benefits Community
- Lead Generation
- Lead Generation Joom!Fish
- Lead Generation Joom!Fish = Product
- Lead Generation Joom!Fish = Product + Subscription
- Lead Generation Recurring and scalable Joom!Fish = Product + Subscription = revenue
- Lead Generation Joomla! project Visibility Recurring and scalable Joom!Fish = Product + Subscription = revenue
- Lead Generation Joomla! project = Open Source Community Visibility Recurring and scalable Joom!Fish = Product + Subscription = revenue
- Lead Generation Joomla! project = Open Source Community = Global market Visibility Recurring and scalable Joom!Fish = Product + Subscription = revenue
- Lead Generation Joomla! project = Open Source Community = Global market Visibility Recurring and scalable Joom!Fish = Product + Subscription = revenue Visibility Think Network
- Lead Generation Joomla! project = Open Source Community = Global market Visibility Recurring and scalable Joom!Fish = Product + Subscription = revenue Visibility Think Network = Services
- Lead Generation Joomla! project = Open Source Community = Global market Visibility Recurring and scalable Joom!Fish = Product + Subscription = revenue Visibility High margin Think Network = Services = consulting rates
- Lead Generation Joomla! project = Open Source Community = Global market Visibility Recurring and scalable Visibility Joom!Fish = Product + Subscription = revenue Visibility High margin Think Network = Services = consulting rates
- Thank you! Questions? Credits Contact me: • http://www.flickr.com/photos/joebeone/544978512/ • http://www.flickr.com/photos/marcn/472863574/ • http://www.flickr.com/photos/dkpto/4426951616/ @ordnas • http://www.flickr.com/photos/hirsch/22583890/ • http://www.flickr.com/photos/helgabj/1859917646/ • http://www.flickr.com/photos/worldeconomicforum/346665560/ • http://www.flickr.com/photos/nojhan/3204073130/ • http://www.flickr.com/photos/hagengraf/2311487135/ © 2010 Initmarketing (except where otherwise noted). Some rights reserved. Distributed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.