Marketing is for Geeks

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Some open source geeks have a deep-rooted skepticism about marketing. This talk will demonstrate why marketing is not evil. Quite the opposite, all participants within an Open Source ecosystem rather benefit from reasonable marketing and communications. Attendees will first learn about the basics of marketing Open Source software. Next, we'll take a close look at how marketing and community communications relate to each other and differ from each other. Then, this talk will analyze the Joomla! ecosystem and its stakeholders from a marketing perspective. The analysis will allow to better understand which marketing and communication tactics each of the stakeholders could apply. For example, how developers can effectively communicate within mailing lists, or how system integrators can successfully position themselves as Joomla! experts on the Web or in sales pitches. By the end of the talk, attendees should have gained valuable insight from lessons learned and take home knowledge about a marketing framework they can use for fueling their own success.

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  • Marketing is for Geeks

    1. Marketing is for Geeks By @ordnas Initmarketing - The Open Source Marketing Agency
    2. Species of Geek: Developer
    3. Mammal
    4. Microhabitat
    5. Evolutionary adaptation
    6. Low dietary intake
    7. Sensitive to light?
    8. Evolution of the Programming Geek
    9. Geekus Programmicus
    10. Geekus Programmicus
    11. Geekus Programmicus Geekus Entreprenerius
    12. Geekus Programmicus Geekus Entreprenerius Geekus Managementus
    13. Geekus ? Programmicus Geekus Entreprenerius Geekus Managementus
    14. Geekus Programmicus Geekus Entreprenerius Geekus Managementus
    15. Geekus Programmicus Geekus Entreprenerius Geekus Managementus
    16. Geekus Programmicus Geekus Entreprenerius Geekus Managementus
    17. $ $ $ $ $ $ Geekus Economicus
    18. Geek’s New Goals • Do what you love, love what you do
    19. Geek’s New Goals • Do what you love, love what you do • Earn a living with what you love to do
    20. Geek’s New Goals • Do what you love, love what you do • Earn a living with what you love to do Commercial Open Source
    21. Geek’s New Skills • Sales • Marketing
    22. Geek’s New Skills • Marketing
    23. Geek’s New Skills • Marketing Open Source Marketing
    24. Marketing 101 for Joomla Geeks
    25. class Marketing extends Geek { var $community = ; function raise_visibility(){} function generate_leads(){} }
    26. class Marketing extends Geek { var $community = ; function raise_visibility(){} function generate_leads(){} }
    27. Business Ecosystem
    28. Business Model
    29. You
    30. You You
    31. You You You
    32. You You You You
    33. You
    34. You You
    35. You You You
    36. You You You
    37. You You You You
    38. You You You You You
    39. You You You You You You
    40. You
    41. You You
    42. You You Warning!
    43. Market Conversations
    44. Press
    45. Press
    46. Press
    47. Press Trade Fairs
    48. Press Trade Fairs
    49. Press Trade Fairs
    50. Marketing Communications
    51. Channels • Press, Weblogs • Events • Joomla! Forums • Joomla! Extensions Directory • etc.
    52. Go-to-market Strategy
    53. Chasm
    54. Community Relations
    55. Community Marketing & Relations Communications
    56. Messaging
    57. You You
    58. You You We are Open Source
    59. You You We are Open Source
    60. Business Benefits
    61. Lead Generation
    62. Case Study
    63. Brand name
    64. Tagline and positioning
    65. Product pitch
    66. Community adoption
    67. License?
    68. Sales
    69. Business benefits?
    70. Pricing?
    71. Channels ✓ Website ✓ Standalone community ✓ Joomla! Extensions Directory - Public Relations ✓ Technical tutorials, books (in DACH)
    72. Go-to-market
    73. Go-to-market Joomla! Community
    74. Go-to-market Joomla! Community
    75. Go-to-market Joomla! Business benefits Community
    76. Lead Generation
    77. Lead Generation Joom!Fish
    78. Lead Generation Joom!Fish = Product
    79. Lead Generation Joom!Fish = Product + Subscription
    80. Lead Generation Recurring and scalable Joom!Fish = Product + Subscription = revenue
    81. Lead Generation Joomla! project Visibility Recurring and scalable Joom!Fish = Product + Subscription = revenue
    82. Lead Generation Joomla! project = Open Source Community Visibility Recurring and scalable Joom!Fish = Product + Subscription = revenue
    83. Lead Generation Joomla! project = Open Source Community = Global market Visibility Recurring and scalable Joom!Fish = Product + Subscription = revenue
    84. Lead Generation Joomla! project = Open Source Community = Global market Visibility Recurring and scalable Joom!Fish = Product + Subscription = revenue Visibility Think Network
    85. Lead Generation Joomla! project = Open Source Community = Global market Visibility Recurring and scalable Joom!Fish = Product + Subscription = revenue Visibility Think Network = Services
    86. Lead Generation Joomla! project = Open Source Community = Global market Visibility Recurring and scalable Joom!Fish = Product + Subscription = revenue Visibility High margin Think Network = Services = consulting rates
    87. Lead Generation Joomla! project = Open Source Community = Global market Visibility Recurring and scalable Visibility Joom!Fish = Product + Subscription = revenue Visibility High margin Think Network = Services = consulting rates
    88. Thank you! Questions? Credits Contact me: • http://www.flickr.com/photos/joebeone/544978512/ • http://www.flickr.com/photos/marcn/472863574/ • http://www.flickr.com/photos/dkpto/4426951616/ @ordnas • http://www.flickr.com/photos/hirsch/22583890/ • http://www.flickr.com/photos/helgabj/1859917646/ • http://www.flickr.com/photos/worldeconomicforum/346665560/ • http://www.flickr.com/photos/nojhan/3204073130/ • http://www.flickr.com/photos/hagengraf/2311487135/ © 2010 Initmarketing (except where otherwise noted). Some rights reserved. Distributed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.

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