Content Hubs: How to Beat the Big Boys in 7 Steps

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Online competition is intense. Close to 2 million blog posts are published every day. That’s a lot of content. A bit discouraging, isn’t it?

But take a moment to think about the nature of competition. Online competition is based on topics. In Google, in social media, and in the minds of your audience, competition for attention is always specific to a topic.

Popular topics are crowded with competitors: famous blogs, big companies and sites that have invested in content for years. If the topic is small, small websites can win attention, but it may not be enough to generate leads and sales. It’s hard to thrive in a tiny, micro-niche.

Published in: Technology, Business

Content Hubs: How to Beat the Big Boys in 7 Steps

  1. 1. Content Hub Structure: Organization CENTRAL HUB Main topic, most competitive keyphrase RELATED SUB-TOPICS Answers to the main questions, “how to” SUPPORTIVE BASE Helpful info on broader range of related topics
  2. 2. Content Hub Structure: Topic CENTRAL HUB Main topic, most competitive keyphrase RELATED SUB-TOPICS Answers to the main questions, “how to” SUPPORTIVE BASE Helpful info on broader range of related topics
  3. 3. Content Hub Structure: Format TEXT Search-friendly pages, longform posts, articles VISUAL CONTENT Text plus Infographics, Slideshares and memes MOTION & AUDIO Text plus video and podcasts
  4. 4. Content Hub Structure: Location ON YOUR SITE ON OTHER SITES
  5. 5. Content Hub Structure: Creator CREATED BY YOU CO-CREATED WITH INFLUENCERS

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