1. 10 Ways Get Ready for the Rebound
For Orbit Clients Only…

2. Fight, Flight or Freeze

3. 1. Update Sales Pages

6. ANSWERS UNCERTAINTY

7. source: NN Group

10. Questions to ask your audience. Answers to publish.

11. Questions to ask your audience. Answers to publish.

12. Questions to ask your audience. Answers to publish.

13. Questions to ask your audience. Answers to publish.

14. Questions to ask your audience. Answers to publish.

15. Questions to ask your audience. Answers to publish.

16. Questions to ask your audience. Answers to publish.

17. Questions to ask your audience. Answers to publish.

20. …
Product / Service Page Checklist

24. “This site answered all
of my questions!”

25. 2. Gather Testimonials

27. EVIDENCE UNCERTAINTY

28. 7 Things to Add To Your Testimonials

29. The World’s Greatest Testimonial
…

30. “This site gives has
great social proof!”

31. Message, messengers and formats

32. Message, messengers and formats

33. Message, messengers and formats

34. Message, messengers and formats

35. Message, messengers and formats

36. Movement is more powerful than images.
Images are more powerful than text.

39. Sales pages have
two kinds of content

41. 3. Audit your blog content

42. source: 8-Step Content Marketing Audit, Orbit

43. source: 8-Step Content Marketing Audit, Orbit

44. Traffic Champs
Pages with high search traffic
Potential Champs
Pages with low search traffic but high Page Authority
Falling Stars
Pages with declining search traffic
Better Mousetraps
Pages with high conversion rates
source: 8-Step Content Marketing Audit, Orbit

45. Find your traffic champs

49. …
•Add calls to action to product/service pages
•Add internal links to your “best mousetraps”
source: 8-Step Content Marketing Audit, Orbit

50. Find your potential champs

52. Acquisition > Search Console > Queries

56. How high
are we ranking?

57. How high are
we ranking?
Current ranking
for phrase: #9

61. …
•Rewrite the article with more depth/detail
•Focus on a more specific keyphrase
•Link from these to “falling stars”
•Launch and promote again
source: 8-Step Content Marketing Audit, Orbit

62. Find your falling stars

67. @crestodina #event

68. …
•Add detail, quotes, examples, images, video, etc.
•Link to these from “potential champions”
source: 8-Step Content Marketing Audit, Orbit

73. You don’t need 1000 articles.
You need 100 great articles.

75. Find your best mousetraps

79. …
•Link to these from “traffic champs”
•Promote heavily on social media
•Send again as an email newsletter
•Write a guest post that links back to it
•Add to the homepage, top of blog, email signature

80. “Yes! I found it. This
content is sweet!”

81. 4. Check your thank you pages

87. •
•
•

88. “You are so welcome!”

89. 5. Confirm Your Analytics Settings

90. Who’s got your keys?

93. Clean up those messy URLs

96. “This site is tracking
me so damn well!”

97. 6. Double check Tag Manager

100. “Are these guys using
tag containers or what!”

101. 7. Google your brand

109. “This brand I just
searched for is legit!”

117. 8. Set up alerts for brand mentions

121. source: SEMrush Brand Monitoring

123. Let’s email the editor…

124. The response…

127. “Check out how high
this website ranks!”

128. 9. Update your social profiles

131. “I’m so pumped to
follow this brand!”

134. 10. Polish your team’s presence

135. ource: 9 Tips to Nail Your Profile Picture

138. source: 9 Tips to Nail Your Profile Picture

147. Email Signature: Legalese, but no brand or contact info

148. Email Signature: Business Card and Brand

149. Email Signature: Networking and promotion

150. Do people click on links in email signatures? Yes they do.

151. “Everyone at this
company looks great!”

154. Questions?