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Everything about
Corporate Videos
A guide by ‘Orange Videos’
What is a ‘Corporate Video’?
Types of ‘Corporate Video’
Types of ‘Corporate Video’?
Where to use
Corporate
Videos?
Why Corporate
Videos? How it
helps your
business?
Why Corporate Videos ? ( 1 / 4)
Why Corporate Videos (2/4)
Why Corporate Videos ( 3 / 4)
Why Corporate Videos (4 / 4)
Where to use Corporate Videos
Corporate video production services company in mumbai
How are they
made?
The Corporate
Video
Production
Process
Corporate Video Production
Process
Step 1 :
Client
Makes an
initial
enquiry :
Client will explain the project to the video project
agency including what the objective of the video is,
which audience they want to reach and how they
want to communicate the message. From that point
the agency will provide them with either a firm quote
or an estimate of how much it would cost to
complete the video brief.
Step 2 : Developing the concept
for the video and script
finalization vide
Step 3 : Storyboarding the
conceptvide
Step 4 : Production Planning
Step 5 : Researching the shoot
location / Recce
Step 6 : Production / Shooting
the video
Step 7 : Voice over recording
Step 8 : Editing & Delivery of
the Final Video
Step 9 : Video Promotion
3 Things that make a
good corporate video
1. Pick a purpose, a clear
objective
Not all corporate videos serve the same purpose and they shouldn’t be the
same. Some videos are designed to get new customers, others to get new
employees. Some videos want to sell or promote a product, others may be
more about raising brand awareness of your company as a whole. Think about
what your company has to offer and how you can offer it in video.
2. Appeal to Emotions
If you really want to reach anyone, whether it be potential customers, new
employee recruits, or even employed staff, connect with them on an emotional
level throughout your video. This will grab their attention and make them want
to stick around until the end.
3. Professional Feel,
production value matters
No one is expecting your company video to look like a glossy Nike ad or a
blockbuster action movie, but that doesn’t mean it should look like someone
shot it on their iPhone. If you want corporate videos that will have impact you
need to invest in them like any other marketing measure or company initiative.
Video is not only a sensible investment that will save
you money in the long term; it also guarantees to make
a power statement about your business and
considerably enhance your customer or client’s
experience.
THANK YOU

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Corporate video production services company in mumbai

  • 1. Everything about Corporate Videos A guide by ‘Orange Videos’
  • 2. What is a ‘Corporate Video’?
  • 6. Why Corporate Videos? How it helps your business?
  • 7. Why Corporate Videos ? ( 1 / 4)
  • 11. Where to use Corporate Videos
  • 13. How are they made? The Corporate Video Production Process
  • 15. Step 1 : Client Makes an initial enquiry : Client will explain the project to the video project agency including what the objective of the video is, which audience they want to reach and how they want to communicate the message. From that point the agency will provide them with either a firm quote or an estimate of how much it would cost to complete the video brief.
  • 16. Step 2 : Developing the concept for the video and script finalization vide
  • 17. Step 3 : Storyboarding the conceptvide
  • 18. Step 4 : Production Planning
  • 19. Step 5 : Researching the shoot location / Recce
  • 20. Step 6 : Production / Shooting the video
  • 21. Step 7 : Voice over recording
  • 22. Step 8 : Editing & Delivery of the Final Video
  • 23. Step 9 : Video Promotion
  • 24. 3 Things that make a good corporate video
  • 25. 1. Pick a purpose, a clear objective Not all corporate videos serve the same purpose and they shouldn’t be the same. Some videos are designed to get new customers, others to get new employees. Some videos want to sell or promote a product, others may be more about raising brand awareness of your company as a whole. Think about what your company has to offer and how you can offer it in video.
  • 26. 2. Appeal to Emotions If you really want to reach anyone, whether it be potential customers, new employee recruits, or even employed staff, connect with them on an emotional level throughout your video. This will grab their attention and make them want to stick around until the end.
  • 27. 3. Professional Feel, production value matters No one is expecting your company video to look like a glossy Nike ad or a blockbuster action movie, but that doesn’t mean it should look like someone shot it on their iPhone. If you want corporate videos that will have impact you need to invest in them like any other marketing measure or company initiative.
  • 28. Video is not only a sensible investment that will save you money in the long term; it also guarantees to make a power statement about your business and considerably enhance your customer or client’s experience.