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Youtube & Paid Advertising

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YouTube is een van de grootste zoekmachines die er te vinden is. Het bereik is hierdoor dan ook enorm. Zeker wanneer u dit platform als adverteerder kan gebruiken om heel gericht de conversatie aan te gaan met uw doelgroep. Partner van OrangeValley, Google, laat u in deze presentatie meer zien over de mogelijkheden en inzichten die Google geeft over uw doelgroep om nog gerichter uw boodschap over te kunnen brengen.

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Youtube & Paid Advertising

  1. 1. Proprietary + Confidential Proprietary + Confidential
  2. 2. 83%
  3. 3. 54%
  4. 4. Source: Google internal data 2017 (NL) 60+
  5. 5. 60+ minutes per person Source: Google internal data 2017 (NL)
  6. 6. ...to relax and escape ...to find information on products or services ...to learn something new YouTube videos reflect variety of interests in the population ...to progress in a task ...to stay on top of trends ...to be entertained & Inspired ...to feel connected with people ...to pursue a hobby
  7. 7. Mainstream Niche The Tonight Show 15M subscribers The Ellen Show 22M subscribers TEDx Talks 10M subscribers Demi Lovato 1.9M subscribers Marques Brownlee 5.6M subscribers Dude Perfect 25M subscribers Bhavna’s Kitchen 687K subscribers ​Premium is personal
  8. 8. Proprietary + Confidential Proprietary + Confidential
  9. 9. Confidential + Proprietary +
  10. 10. Confidential + Proprietary unconverted site visitors untapped in-market consumers
  11. 11. Confidential + Proprietary untapped in-market consumers The majority (85%) of these people are also reachable on YouTube unconverted site visitors
  12. 12. Proprietary + Confidential Proprietary + Confidential
  13. 13. Proprietary + Confidential
  14. 14. Bumpers
  15. 15. Proprietary + Confidential Proprietary + Confidential
  16. 16. a brief history of human attention span 12 seconds 2000 9 seconds Goldfish 8 seconds 2013 3-5 seconds Online impression 2000 Goldfish 2013 Online impression
  17. 17. Quechua TVC AD Quechua YouTube AD
  18. 18. Proprietary + ConfidentialProprietary + Confidential Traditional Story Arc Emerging Story Arc
  19. 19. 95%95% Google and DoubleClick advertising platforms data, May 2017 & Google Internal Data, Global, August 2016 (when volume is at least 10% for YouTube ads).
  20. 20. Proprietary + Confidential Proprietary + Confidential
  21. 21. Questions?

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