Behaving like a rock star by Alan Parker at Orange Meetup

1. Behaving like a rock star Presented by Alan Parker Head of Digital, GolinHarris March 15, 2011

2. 2 The rebel with a cause…. …that has become the storyteller of the 21st century

3. 3 we take clients from one-way mediums to conversation, engagement…..relationships

4. 4 they need to attract and engage with an audience of thousands, millions. …attracting and engaging with an audience of thousands, millions.

5. 5 Today, they need to be interesting, entertaining, loveable…..

6. 6 So, as we create this new “beings” for brands…. …are we in fact using social media to make celebrities out of our brands?

7. 7 The question is, how do we drive success? What type of celebrity do we want to be?

8. How to behave like a (digital) rock star “What turns me on about the digital age, what excited me personally, is that you have closed the gap between dreaming and doing”

9. OK, but how? Are you sitting comfortably? Then let me begin….

10. 10 Objectives, objectives….objectives It’s a kind of magic? More like One vision

11. 11 Ernst & Young Australia Make graduates and undergraduates want to come and work for us

12. 12 St John ambulance Make more people learn first aid….save more lives

13. 13 Clear objectives Defined rationale Precise communication imperatives Rock star behaviour

14. 14 Storytelling One hit wonder, one-dimensional act? Innovative and engaging storyteller…

15. 15 Toblerone Excite the influentials….get the evangelists talking, get the socials sharing

16. 16 Don’t run a campaign, tell a story Engage and excite ALL or your audience Understand their needs and wants Rock star behaviour

17. 17 Be real, be relevant

18. 18 Magnum A day without pleasure is a day lost

19. 19 Be yourself Remember why you’re great Remember who put you where you are Rock star behaviour

20. Conversations and relationships… when the sale comes first and the truth comes second… … when the truth comes first and the sale comes second

21. 21 Orange Twitfix Share our love of movies with our audience

22. 22 Tullamore Dew Celebrate St Patrick’s day

23. 23 Growing your community You can’t be a rock star…… unless you’ve got a bunch of hits

24. 24 Klondike bar Make fun of the consumer

25. 25 Success is understanding your audience Build upon your previous “hits” – what was hot, what wasn’t? Give them what they want Rock star behaviour

26. 26 Crisis and issues Dealing with the epic fail….. and the “S” word

27. 27 Terry’s of York

28. 28 CSR and social CSR isn’t just a box tick, a day in a field planting trees.. it’s pervasive and your audience expects to see you doing this within social media…

29. 29 Starbucks – Aids awareness

30. 30 Get involved in something relevant Dedicate real resources – time, budget… Expect nothing in return Rock star behaviour

31. 31 Innovate Go a bit GaGa every now and then… Push the boundaries of the tech…

32. 32 Eye writer

33. 33 User generated reality The single biggest driver of viral activity is human behaviour

34. 34 Be bold, be a bit crazy Scare yourself…and your team Be brave Rock star behaviour

35. “As a rock star, I have two instincts, I want to have fun and I want to change the world. I have a chance to do both”

36. Rock star behaviour

37. 37 As a rock star, I have two instincts, I want to have fun, and I want to change the world. I have a chance to do Cheers @digiwedo